Attending the festival were: Mr. Hoang Quoc Khanh, Member of the Central Committee of the Communist Party of Vietnam, Secretary of the Lang Son Provincial Party Committee, along with the Lang Son provincial delegation; Mr. Nguyen Thanh Cong, Vice Chairman of the Son La Provincial People's Committee, along with leaders of various departments, agencies, local authorities, and many citizens.
Yen Chau has long been known as a key fruit-growing region in Son La province. The area is particularly famous for its round mangoes and green-skinned "elephant mangoes." Currently, the commune has over 700 hectares of mango orchards, with an estimated annual production of nearly 5,000 tons, generating approximately 55 billion VND in revenue.

The Yen Chau Mango Festival is organized with many rich and practical activities such as: displaying stalls of agricultural products from communes in Yen Chau district, businesses, cooperatives, villages, and sub-districts; cultural and artistic competitions, mango picking, bamboo dance competition, costume show on the theme of agriculture , folk games, tours and experiences of mango orchards and recognized heritage trees…

According to Mr. Lu Van Cuong, Secretary of Yen Chau commune, the organization of the Yen Chau Mango Festival in 2026 aims to introduce to friends and tourists from near and far a characteristic product of Yen Chau homeland with an unforgettable rich flavor that only this region possesses.
The festival also aims to promote the Yen Chau mango brand and honor mango growers. From there, it contributes to introducing the land and people of Yen Chau to friends and tourists inside and outside the province, laying the groundwork for promoting tourism in Yen Chau commune to develop in proportion to the local potential and advantages.

In 2025, Son La province achieved many outstanding results with an economic growth rate of 8.03%, budget revenue reaching 5,673 billion VND - the highest level ever; and the poverty rate reduced to 9.31%. Entering the first quarter of 2026, the province's economy continued to thrive with a growth rate of 9.67%.
In 2026, Son La will focus on implementing three pillars of development: developing green, smart, and organic commercial agriculture; ensuring energy security linked to the development of renewable energy; and developing sustainable tourism.

Currently, Son La province has over 85,600 hectares of fruit trees, including nearly 19,600 hectares of mangoes and about 20,000 hectares of longan. The province's agricultural products have been exported to 21 countries and territories. This year, Son La plums were exported to the Russian market for the first time.

According to Mr. Nguyen Thanh Cong, Vice Chairman of the Son La Provincial People's Committee, the Yen Chau Mango Festival not only promotes the local specialty mango brand but also serves as a bridge between agriculture, tourism, and economic development; creating opportunities for investment promotion, cooperation agreements, market expansion, and access to advanced production technologies.
According to Mr. Nguyen Thanh Cong, the province is also stepping up efforts to attract investment in the processing industry, putting into operation many modern production lines and factories to increase the added value of agricultural products and expand the consumer market.

On the same day, in Yen Chau commune, Son La province, a ceremony was held to mark the departure of the first 30 tons of mangoes for export to the South Korean market in 2026.
Source: https://giaoducthoidai.vn/tung-bung-ngay-hoi-xoai-yen-chau-2026-post779848.html








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