VA Schools Launches New Brand Identity: A School of Listening

Nearly 20 years journey from a solid foundation

Established in 2006, VA Schools started with the passion to create a humane and modern learning environment. After nearly 20 years of development, the school has clearly defined a comprehensiveeducational philosophy, with a training program that balances academics - arts - sports - practical experience.

On the journey of international integration, VA Schools is constantly expanding its connections: being a strategic partner of the British Council in the IELTS exam since 2020 and officially joining the Cambridge International School system in 2024 with code VN721. These milestones are not only achievements, but also the foundation for the school to continue entering a period of strong transformation.

A New Look - A Profound Educational Philosophy

New logo of the Vietnamese-American School System (Photo: VA Schools).

With VA Schools, education does not begin with teaching, but with listening - listening to students to understand and accompany them properly, listening to parents to share responsibility, listening to society to continuously innovate and adapt.

The new identity is highlighted by the image of the unicorn - a symbol of wisdom and sustainability - combined with the traditional Son Son red color. This design represents both the national spirit and the aspiration for integration and comprehensive development.

VA Schools' five core values ​​- compassion, courage, knowledge, responsibility and openness - continue to guide all school activities, from academic education to spiritual care.

The mascot is inspired by the image of a unicorn (Photo: VA Schools).

Mr. Bui Quang Minh - General Director of the Vietnam-USA School System shared about the process of forming the new identity (Photo: VA Schools).

Manifesto in Action: Establishing a School Counseling Office

Signing ceremony to establish the School Counseling Department at the Vietnam-USA School System (Photo: VA Schools).

This will be a safe space where students are listened to and supported in their psychological, academic and emotional issues, while creating a strong bridge between students - parents - school.

Ms. Pham Thi Nhu Ngoc, Business Director of VA Schools shared: "We are not only building a school system, but also creating a comprehensive educational philosophy, where each student is nurtured not only with knowledge, but also with understanding and companionship. In which, school counseling is not an additional option, but an essential part, contributing to protecting the mental health and developing the personality of the students".

From Kindergarten to High School, VA Schools always puts learners at the center - where each individual is respected, understood and developed comprehensively in a humane and inspiring environment.

Panorama of the event at Far East Hall (Photo: VA Schools).

The new brand identity is not just a change in image, but a strong affirmation for an educational journey full of empathy: listening to create, listening to connect, listening to nurture global citizens with courage, compassion and responsibility. Because VA Schools understands that true education does not start with a blackboard or chalk, but with a heart that knows how to listen.

Source: https://dantri.com.vn/giao-duc/va-schools-ra-mat-bo-nhan-dien-thuong-hieu-moi-truong-hoc-cua-su-lang-nghe-20250517175551586.htm