Tourism products must be associated with cultural identity - Photo: NAM TRAN
That was the sharing of Minister of Culture, Sports and Tourism Nguyen Van Hung at the Conference on deploying key tasks of the tourism industry in the last 6 months of 2025, taking place in Hanoi, July 9.
More room for tourism development
According to the minister, the merger of administrative boundaries opens up many opportunities for tourism development when localities have more room for resources.
"The requirement in the coming time is that localities need to immediately restructure tourism products after the merger.
"Focus on economic development to help the tourism industry achieve the target of welcoming 22-23 million international visitors this year, contributing to the country's overall economic growth target of 8%. The tourism industry needs to join forces to accelerate together, making Vietnam tourism a leading destination in Asia," Mr. Nguyen Van Hung emphasized.
Mr. Hung gave examples of some localities with significant changes in tourism resources after the merger such as Gia Lai, Quang Tri, Ninh Binh.
Gia Lai today is not only a mountainous forest with a vast plateau, not only the windy T'Nung lake, but now we have to think about the salty taste of Ghenh Rang, what needs to be done to make the cool taste of the sea breeze blend with the afternoon wind at T'Nung lake.
Or Ninh Binh when connecting from Phu Giay to Bai Dinh, how to become the spiritual tourism center of the region.
Experience the unique culture and interesting tourism practices of the local people in Ha Giang - Photo: NAM TRAN
For tourism to break through
In the first 6 months of the year, Vietnamese tourism was identified as one of the 10 bright spots in the economic picture. The number of international tourists to Vietnam in the first 6 months of 2025 reached nearly 10.7 million, an increase of 20.7% over the same period in 2024.
The total number of domestic tourists in the first 6 months of 2025 reached 77.5 million, an increase of 8.5% over the same period in 2024. Revenue from tourists is estimated at about 518,000 billion VND.
Speaking at the conference, Mr. Nguyen Trung Khanh - Director of the Vietnam National Administration of Tourism - shared that in order to create a breakthrough for the tourism industry to enter a new era, the whole industry will focus on consulting on perfecting institutions, amending the 2017 Tourism Law and legal documents, creating favorable conditions for businesses to operate and facilitating management work.
Along with that, it is proposed to expand the visa exemption policy, simplify entry and exit procedures to facilitate attracting international visitors; coordinate with the aviation industry to propose expanding connections with international markets.
The tourism industry also continues to develop in depth and quality, building high-end resort products, health care tourism, agricultural tourism and regional specific products, eco-tourism, adventure, medical tourism, culinary tourism... with the stature of global destinations.
Ms. Dang Huong Giang - Director of Hanoi Department of Tourism - said the capital aims to serve 31 million visitors in 2025, including 7.5 million international visitors.
To achieve this goal, the capital's tourism industry will focus on groups of solutions.
Firstly, consult with the city to report to the Ministry of Culture, Sports and Tourism for appraisal and submit to the Prime Minister for approval of the project on planning for preservation, restoration and rehabilitation of historical relics and national special landscapes of Huong Pagoda complex.
Second, organize the announcement of new tourism routes and products; build agricultural, rural, river and community tourism products.
Third, organize a series of events to promote tourism in the capital in a professional manner such as: Hanoi Ao Dai Festival, Hanoi Autumn Festival...
Source: https://tuoitre.vn/ve-lai-ban-do-du-lich-viet-nam-20250709210026896.htm
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