VIB: Journey 'Hundred rivers to the ocean'

Vietnam International Bank (VIB ) has made a bold breakthrough with its art donation project "One Hundred Rivers Flow into the Great Sea".

From the heart to the "Crossroads of the World "

Ms. Tu Vo, Director of Marketing and Communications at VIB, said: "The unique art collection 'One Hundred Rivers Flow into the Great Sea' is a wish for unity and prosperity that the bank wants to send to its customers during Tet 2025."

Created through a collaboration between the Bank and visual artist Bui Cong Khanh, this collection of artworks is not only a token of appreciation but also a symbol honoring contemporary art and Vietnamese cultural values ​​that the Bank wishes to bring to its customers."

Before appearing at Times Square (Nasdaq Billboard, New York) - a symbol of global creativity, "One Hundred Rivers Flow into the Great Sea" had already made a strong impression in Vietnam.

The collaboration of three major names: VIB - a top retail bank leading the trend in innovation and creativity; Minh Long ceramics - a brand inheriting the four-generation pottery-making tradition of the Ly family, with a history of over 100 years of development; and artist Bui Cong Khanh - a pioneering Vietnamese artist in the conceptual art movement, has created a unique work of art with a strong contemporary artistic character.

"A hundred rivers flow into the great sea" evokes the image of small rivers overcoming numerous rapids and waterfalls to converge in the vast ocean. This is not only a symbol of reunion and origin but also suggests the aspiration to reach out to the world.

The common thread among these three names is their unwavering commitment to innovation and creativity in their operations. Therefore, finding common ground and combining their strengths, "A Hundred Rivers Flow to the Great Sea" was born. More than just a unique creative project integrating art into the user experience, it's a work that connects finance with art, opening up a unique, sophisticated, and innovative approach for the banking industry.

Art in every detail

The collection was created with the strictest standards to achieve perfection. Photo: VIB

The highlight of the collection lies in its meticulous design and craftsmanship. Mr. Ly Huy Sang, the fourth-generation successor of the over 100-year-old brand, said that when he received the brief from VIB, he felt very excited and wanted to collaborate with the bank to create and continue to generate meaningful value for the community.

A representative from Minh Long shared: "The three parties jointly set the strictest standards to achieve perfection. The white porcelain glaze uses pure kaolin, free from impurities, and is fired in a kiln at 1,380 degrees Celsius to ensure the finished product has the highest possible mechanical strength and durability, making it suitable for this project."

"However, the 'Hundred Rivers Flowing into the Great Sea' motif is a challenge," Minh Long's General Director emphasized.

Mr. Ly Huy Sang - General Director of Minh Long. Photo: VIB

Minh Long's health-promoting ceramics utilize a special technology to protect users' health. These ceramic cups can retain heat for at least 40 minutes.

The nano-glaze coating makes the product resistant to stains, keeping it beautiful and new; it does not alter the taste of the beverage. In particular, drinking water from a health-promoting ceramic mug at room temperature (20-25°C) can increase the ion content in the water, which is beneficial for the digestive system.

Artist Bui Cong Khanh also stated: "This project is an opportunity for art to get closer to the public. The rivers converging into the great sea remind every Vietnamese family of the value of togetherness, a place where all members, no matter how far away, always return."

"Through meticulous craftsmanship, the 'Hundred Rivers Flowing to the Great Sea' collection embodies the spirit that VIB, Minh Long, and artist Bui Cong Khanh desired: a perfect blend of contemporary art and cultural togetherness, delivering immeasurable spiritual value," Mr. Sang affirmed.

The art of meeting finance

Visual artist Bui Cong Khanh. Photo: VIB

"This is the first time I've decided to collaborate with a financial brand. Initially, I couldn't imagine myself taking on this job because, frankly, art and commerce are two very different fields," shared artist Bui Cong Khanh. And then, the artwork "One Hundred Rivers Flow to the Great Sea" gradually took shape with the first brushstrokes under the direction of visual artist Bui Cong Khanh.

However, Bui Cong Khanh said that he participated in the project because it was an opportunity for art to get closer to the public.

And this project by the bank also shares many similarities with his thinking. "The Tet gift set serves as a reminder that family gatherings are not only an opportunity for people to meet, chat, and share, but also a time to reflect on our roots and remind each other of the values ​​that have shaped our family identity," he emphasized.

Stepping out onto the "Crossroads of the World"

According to a VIB representative, "One Hundred Rivers Flow into the Great Sea" is not only a gift of gratitude to customers who deposit money, but through the image of rivers converging into the great sea, the artwork conveys a profound message about reunion, kinship, and the value of lasting connection, especially at the end of the year and during the Lunar New Year.

"All rivers flow into the great sea" conveys a profound message about reunion, kinship, and the value of lasting connection. Photo: VIB

The appearance of images from the "One Hundred Rivers Flow into the Great Sea" collection on the Nasdaq billboard – a hub for global brands – demonstrates the bank's groundbreaking creativity.

This is not only a commitment to delivering exceptional value to customers, but also a way for the bank to celebrate contemporary Vietnamese culture and art.

"Through dedicated research, understanding customer insights, and connecting with users' hearts, we want the community to see that financial services are not just about numbers, but also a journey of creating emotions and conveying meaningful messages. The bank is not only a bridge between finance, art, and the public, but also aims to introduce Vietnamese culture to the world," a VIB representative emphasized.

Source: https://tuoitre.vn/vib-hanh-trinh-tram-song-ve-bien-lon-20250114214533707.htm