Vietnam welcomes more than 7.6 million international visitors in the first 4 months of 2025

International arrivals down in April

Although the total number of international visitors to Vietnam has increased in the first four months of 2025, if we consider April alone, international visitors to our country only reached 1.65 million. This number decreased by 19.5% compared to 2.05 million visitors in March this year.

According to experts, the peak tourist season for international visitors starts from September and October every year and lasts until March and April of the following year. Thus, April marks the end of the peak tourist season for foreign visitors. Therefore, the decline in the number of inbound visitors (international visitors to Vietnam) in recent times was completely predictable.

Although April saw a slight decline in the number of international visitors compared to the first months of 2025, this figure still increased compared to the same period in 2024. This is a positive signal, showing a strong recovery of the tourism industry. Thereby, affirming the attractiveness of the Vietnamese brand on the world map.

The coming months are considered the peak months for domestic tourism. Students will enter the summer vacation period, opening up expectations for a bumper domestic tourist season.

During the past month, transportation activities were also bustling, meeting the travel needs of domestic and foreign tourists with more than 486 million trips, an increase of nearly 6% over the same period last month.

In the first four months of the year, most visitors entered the country by air. With nearly 6.6 million arrivals, international visitors to Vietnam by plane accounted for about 86% of the total number of visitors. This was followed by road with 924,000 arrivals. Finally, by sea with nearly 158,000 arrivals.

Revenue from accommodation and catering services in the first 4 months of 2025 is estimated at about 270 trillion VND. Many localities such as Quang Ninh, Da Nang, Ho Chi Minh City, Hanoi , Hai Phong... have increased revenue by 15-19%. At the same time, revenue from tourism and travel is also estimated at more than 30 trillion VND.

China continues to be the largest market for sending visitors

In terms of market size, in the first 4 months of 2025, China is still the largest market sending visitors to Vietnam with 1.95 million arrivals, accounting for 25.4% of the total number of international visitors to our country.

Ranked second, South Korea had 1.58 million visitors to Vietnam, accounting for 20.6% of the total number of visitors. Following that was the Taiwanese market (China) ranked third with 440 thousand visitors and the US market ranked fourth with 323 thousand visitors.

The top 10 largest tourist sending markets of Vietnam's tourism industry also include Japan, Cambodia, Australia, India, Malaysia and Thailand.

Tourists check in in front of Ben Thanh market. (Photo: THANH DAT)

In terms of growth drivers, the Chinese market increased by 56.7% compared to the same period in 2024. Japan maintained a good growth rate of 18.9%. Meanwhile, the two markets of Taiwan (China) and the United States only increased slightly, by 5.2% and 7.2%, respectively.

According to the Vietnam National Administration of Tourism, some nearby markets in Southeast Asia have seen rapid growth. Notably, the Philippines increased by 98.3%, Cambodia increased by 79.6% and Laos increased by 44.7%.

In addition, markets such as Indonesia, Thailand, and Malaysia increased slightly. In particular, the Singapore market decreased by 0.9% compared to the same period last year.

In particular, the Russian market has made remarkable progress, increasing by 110.9% compared to the same period last year. With more than 166 thousand visitors, Russia has surpassed the UK, France and Germany, becoming the largest European market sending visitors to Vietnam in the first 4 months of the year.

In addition, markets in Europe continue to maintain stable growth. Many countries on this list are markets that enjoy unilateral visa exemption policies such as: Italy, France, UK, Germany, Sweden, Spain, Denmark...

In particular, the Russian market has made remarkable progress, increasing by 110.9% compared to the same period last year. With more than 166 thousand visitors, Russia has surpassed the UK, France and Germany, becoming the largest European market sending visitors to Vietnam in the first 4 months of the year.

In addition, the three markets exempted from short-term visas from March 1 to December 31, 2025 under the 2025 Tourism Development Stimulus Program also recorded a significant increase. Specifically, Poland increased by 48.8%, Switzerland increased by 16.6%, and the Czech Republic increased by 1.5% compared to the same period in 2024.

The Vietnam National Administration of Tourism informed that currently, the entire tourism industry is focusing on implementing promotional campaigns to promote the Vietnamese brand abroad. From May 3-14, many programs to launch the market and introduce destinations will take place in France, Italy and Switzerland.

It is expected that this year, the Vietnam National Tourism Administration will organize 7 large-scale programs to introduce Vietnam's tourism brand to the world with the participation of many localities and businesses. Thereby, it aims to promote the image and brand and attract more international tourists to our country.

Source: https://nhandan.vn/viet-nam-don-hon-76-trieu-luot-khach-quoc-te-trong-4-thang-dau-nam-2025-post877679.html