VietinBank leads digital transformation with data, measurement and real growth

Although only deployed for one year, CDxP has quickly become a tool to help VietinBank increase accuracy in decision-making, optimize costs and promote growth.

At the Insider Growth Makers Club 2025 event, VietinBank was officially honored with the CDxP End-to-End ROI Impact Award, recognizing the substantial and persistent efforts in implementing a measurable, result-oriented CDxP system from the very beginning.

This award is not only a recognition of technology performance, but also reflects a clear philosophy: digital transformation is the tool, and growth is the ultimate goal.

From the early stages of implementing CDxP with Insider, VietinBank clearly demonstrated its strategic vision: not implementing because of "need for technology", but because of need for a platform that can connect data, optimize campaigns, automate actions and measure output results.

As shared by Mr. Dao Duy Luc - Deputy Head of Retail Marketing Department, the close support from stakeholders, especially the technical, data and operations teams, has helped VietinBank successfully build an End-to-End reporting system in a short time. CDxP is not only a place to "collect data", but has become a tool that directly serves marketing decision-making.

“After one year of operating Insider, VietinBank has established a clear measurement system for digital marketing campaigns, creating a foundation to optimize and expand the scale of cooperation in the next phase.”

CDxP is deeply integrated with internal data systems, thereby allowing VietinBank to:

• Set up a multi-tier ROI reporting system by product and channel.
• Automate customer behavior analysis to personalize campaigns.
• Connect marketing activities with real business results.

Although only deployed for one year, CDxP has quickly become a tool to help VietinBank increase accuracy in decision-making, optimize costs and promote growth.

VietinBank did not stop at “implementing CDxP correctly”, but proactively built a set of internal standards for correct measurement: each campaign is linked to ROI index, operations and marketing departments use the same reporting system, all decisions are reinforced by data.

Since then, VietinBank's implementation model has become a practical model for banks that want to do digital transformation without showing off, but with concrete results.

VietinBank's CDxP journey shows: if you measure, you can improve. And if you improve, you can grow./.

(Vietnam+)

Source: https://www.vietnamplus.vn/vietinbank-dan-dat-chuyen-doi-so-bang-du-lieu-do-luong-va-tang-truong-thuc-te-post1053561.vnp