China's "King of Livestream" Falls Due to Sanitary Napkin Scandal

From the phenomenon of selling hundreds of millions of USD/day, Xinba, the Chinese "king of livestream", lost everything after the scandal of poor quality sanitary napkins.

Xinba, real name Xin Youzhi, was once hailed as the “king of livestreaming” with a record sales of 250 million USD in one day.

However, the halo quickly faded after a series of product quality scandals, especially the Cotton Code sanitary napkin case.

This incident caused a stir because the product was directly related to women's health, causing outrage among Chinese public opinion.

Millions of people called for a boycott, the hashtag "Xinba apologizes" climbed to the top of Weibo despite efforts to compensate and publicly apologize.

His announcement of retirement due to chronic lung disease was seen by many as an “excuse” to withdraw with honor.

Xinba's story reflects the dark side of the livestream industry: chasing sales but disregarding responsibility to consumers.

The incident also coincides with the context of China tightening management, requiring streamers to be transparent about income and product quality.

From the spotlight to the painful fall, Xinba has become a testament to the fierce nature of the world's largest commercial livestreaming industry.

Dear readers, please watch more videos: When livestream becomes an economic sector: After the boom, it must be tightened | VTV24

Source: https://khoahocdoisong.vn/vua-livestream-trung-quoc-nga-ngua-vi-be-boi-bang-ve-sinh-post2149046975.html