Building image and brand on digital platforms.

In the context of globalization and the rapid development of technology, building image and brand on digital platforms is not only a trend but also a key factor for businesses to survive and thrive.

Businesses participate in training to receive support in building image and brand on digital platforms.

Take advantage of opportunities effectively.

Ms. Nguyen Thuy Hang, Director of the Center for Trade Promotion and Industrial Development (Department of Industry and Trade), stated that the Fourth Industrial Revolution has had a strong impact on all aspects of life, including information technology and digital transformation. The development of the internet and digital platforms has opened up opportunities for businesses to access markets, promote brands, and sell products. However, to effectively utilize these opportunities, businesses need to equip themselves with new business skills that are in line with the trends of the times. The industry and trade sector is always striving to support businesses and cooperatives in the province to learn from each other, share skills and experiences on digital platforms, helping them develop brands and build product images in the current context.

Ms. Luong Thi Be Tho, Deputy Director of Truong Tho Production and Trading Co., Ltd. (Ben Cat City), said that currently, commercial business on the Industry 4.0 platform is increasingly expanding with many models and entities participating. Supply chains are also gradually changing towards a more modern direction with the support of digitalization and information technology. Among these, the TikTokshop platform is considered one of the useful and superior tools that helps businesses reach customers directly, quickly, and cost-effectively, thereby promoting and enhancing the image and brand of the business.

Currently, Truong Tho Company's TikTok channel has 4,000 views. The company is striving to increase views by sharing highly practical information with real images of the production process, from raw material selection to processing and manufacturing, helping consumers find the information they need and trust the company's products.

Reaching new customers

According to Mr. Nguyen Thanh Duong, Director of INTEC Center ( Ministry of Industry and Trade ), businesses in Binh Duong can fully utilize the power of digital technology to further develop, as it is not only an effective means to support the enhancement of image and brand, but also a stepping stone to help businesses increase sales and boost competitiveness in the future. The Ministry of Industry and Trade provides Binh Duong businesses not only with theoretical knowledge but also with opportunities for direct practice with experienced experts from TikTokshop, covering skills such as livestreaming sales, building promotional content, and leveraging engaging elements to increase interaction; opening up opportunities to learn, share experiences, overcome difficulties, and build a strong business community in Binh Duong, ready for the new challenges and opportunities of the digital market. Through these activities, together, they can seize opportunities to take Binh Duong products further and affirm their value to customers.

"From the perspective of the Ministry of Industry and Trade, we are always striving to provide businesses and cooperatives with a clear understanding of how to use e-commerce platforms, making the most of digital tools like TikTok and Facebook to reach new customers, enhance brand image, and achieve sustainable development in the digital age," Mr. Duong said.

With continuous efforts, Binh Duong's industry is gradually transforming, adapting to the new situation and moving towards sustainable development. Specifically in the agricultural sector, the application of digital technology to agricultural production and business not only helps improve productivity and product quality but also opens up many new opportunities in trade promotion, especially on digital platforms. This helps businesses save time, costs, and manpower, reach potential customers through online channels, better understand customer needs, and thus develop more effective trade promotion strategies.

According to Mr. Nguyen Hong Quyet, Director of Kim Long High-Tech Agricultural Cooperative (Phu Giao district), training and providing direct guidance to businesses and cooperatives on online sales methods (livestreaming), building online stores on digital platforms, supporting practical direct sales operations, and creating promotional videos for product brands... helps increase opportunities for trade connections and boost domestic consumption.

Ms. Nguyen Thuy Hang, Director of the Center for Trade Promotion and Industrial Development (Department of Industry and Trade): With strong economic potential and existing advantages in industrial and agricultural products, businesses in Binh Duong can expand deeply into the international market if they make good use of digital technology platforms. Therefore, businesses should not only focus on product development but also concentrate on building a sustainable and reputable brand, helping to position their name on the global economic map.

TIEU MY - CAM TU

Source: https://baobinhduong.vn/xay-dung-hinh-anh-thuong-hieu-tren-nen-tang-so-a334485.html