Building image and brand on digital platform

In the context of globalization and the rapid development of technology, building images and brands on digital platforms is not only a trend but also a key factor for businesses to survive and develop.

Businesses participate in training to support image and brand building on digital platforms

Make effective use of opportunities

Ms. Nguyen Thuy Hang, Director of the Center for Trade Promotion and Industrial Development (Department of Industry and Trade), said that the 4.0 industrial revolution has had a strong impact on all aspects of life, including the fields of information technology and digital transformation. The development of the internet and digital platforms has opened up opportunities for businesses to access markets, promote brands and sell products. However, to effectively take advantage of these opportunities, businesses need to equip themselves with new business skills that are in line with the trends of the times. The industry and trade sector always strives to support businesses and cooperatives in the province to learn together and share skills and experiences on digital platforms to help develop brands and build product images in the current context.

Ms. Luong Thi Be Tho, Deputy Director of Truong Tho Production and Trading Company Limited (Ben Cat City), said that currently, commercial business on the Industry 4.0 platform is increasingly open with many models and participants. Supply chains are also gradually changing in a more modern direction with the support of digitalization and information technology. In particular, the TikTokshop platform is considered one of the useful and outstanding tools to help businesses approach customers directly, quickly and at optimal costs, thereby promoting and enhancing the image and brand of businesses.

Currently, Truong Tho Company's TikTok channel has 4,000 views. The company is striving to increase views by sharing very realistic information with real images of the production process, from the selection of raw materials to the processing and production process, helping consumers find the information they need and trust the company's products.

Reach new customers

According to Mr. Nguyen Thanh Duong, Director of INTEC Center ( Ministry of Industry and Trade ), Binh Duong enterprises can fully utilize the power of digital technology to develop further, because this is not only an effective means to help enhance image and brand but also a stepping stone to help enterprises increase sales and promote competitiveness in the future. The industry and trade sector brings Binh Duong enterprises not only theoretical knowledge but also the opportunity to practice directly with experienced experts from TikTokshop with skills such as livestream sales, building promotional content and taking advantage of attractive factors to increase interaction; opening up opportunities to learn, share experiences, overcome difficulties and build a strong business community in Binh Duong, ready for new challenges and opportunities of the digital market. Through these activities, together we seize the opportunity to bring Binh Duong products further and affirm their value to customers.

“On the part of the industry and trade sector, we always strive to provide businesses and cooperatives with a clear understanding of how to use e-commerce platforms, make the most of digital tools such as TikTok and Facebook to reach new customers, enhance their brands and develop sustainably in the digital age,” said Mr. Duong.

With continuous efforts, Binh Duong's industry is gradually transforming, adapting to the new situation and moving towards sustainable development. Particularly for the agricultural sector, the application of digital technology in agricultural production and trading not only helps improve productivity and product quality but also opens up many new opportunities in trade promotion, especially on digital platforms. This helps businesses save time, costs and human resources, reach potential customers through online channels, better understand customer needs, thereby developing more effective trade promotion strategies.

According to Mr. Nguyen Hong Quyet, Director of Kim Long High-Tech Agricultural Cooperative (Phu Giao district), training skills and providing direct guidance to businesses and cooperatives on how to sell online (livestream), build booths on digital platforms, support direct sales operations, create videos to promote product brands... helps increase opportunities for trade connections and boost domestic consumption.

Ms. Nguyen Thuy Hang, Director of the Center for Trade Promotion and Industrial Development (Department of Industry and Trade): With strong economic potential and existing advantages in industrial and agricultural products, enterprises in Binh Duong can develop extensively in the international market if they make good use of digital technology platforms. Therefore, enterprises should not only stop at developing products but also focus on building a sustainable and reputable brand, helping to position the enterprise's name on the global economic map.

TIEU MY - CAM TU

Source: https://baobinhduong.vn/xay-dung-hinh-anh-thuong-hieu-tren-nen-tang-so-a334485.html