A&B Shopping Mall - Breaking through with a new look and journey to create a stylish destination

In the vibrant and constantly developing rhythm of the coastal city, A&B Shopping Mall - a shopping mall located in a prime location on Tran Phu Street, Nha Trang Ward (Khanh Hoa) - is entering a new chapter in its transformation journey when it officially launches a completely new look with a classy shopping - entertainment - experience space. Not just a shopping mall, A&B Shopping Mall aims to become a destination - a place where lifestyle, cultural experiences, closeness to nature and indigenous values ​​associated with Khanh Hoa land converge.

From a new space where customers are at the center

After a period of reconstruction, A&B Shopping Mall reappears with a tropical look, blending contemporary architecture and natural materials with unique green space between floors. The "transformation" in space design is inspired by nature and puts customer experience at the center, aiming to create a relaxing and friendly destination. Large pillars and mezzanine decorative clusters are covered with green materials simulating grass and trees, the light is softly coordinated, creating an overall look like a "green oasis" in the center of the coastal city - the only commercial space in Nha Trang that balances aesthetics, convenience and emotion.

Not following the trend of elaborate design, A&B Shopping Mall chooses the "emotional green" style - a decoration trend that focuses on nurturing customers' emotions, from luxurious but familiar interior materials, to flexible space arrangements to serve diverse needs - from shopping, dining to relaxing or checking-in of customers.

The difference lies in the fact that the space is not only a “brand container”, but also becomes a part of the journey to bring a complete customer experience. With the orientation of “retailtainment” - shopping combined with entertainment, A&B Shopping Mall is transforming from a traditional shopping center to a dynamic and inspiring cultural - consumer destination.

To the new position "Touch style - Bold identity"

Repositioning the space is just the first step to open up A&B's long-term vision of becoming a special piece in the picture of Khanh Hoa's new-era trade and service development: Dynamic, modern but without losing its identity.

With the scale of commercial floors, to serve a generation of young, modern customers with clear aesthetic taste and international tourists who are passionate about discovery, A&B chooses its own path when harmoniously combining international and local brands to create a shopping complex with diverse styles. From dynamic sportswear , impressive designs, unique accessories to handicraft and souvenir shops, combining diverse culinary restaurants of many cultures... not only diversifying shopping and entertainment options for customers, but also contributing to creating a unique identity for each floor of commercial space.

With a prime location directly opposite April 2 Square, Tram Huong Tower, on a land with 3 main street frontages: Tran Phu - Hung Vuong - Le Thanh Ton - the most vibrant tourist route in Nha Trang and less than 50m from Tran Phu beach, A&B Shopping Mall is a destination directly connected to the central tourist flow.

With the advantage of being located in the middle of a bustling tourist center, welcoming millions of domestic and international visitors each month, A&B Shopping Mall aims to not only serve consumer needs, but also contribute to increasing destination value through developing amenities, creating a space to connect the local community and connecting tourists with indigenous culture.

A&B Shopping Mall has been focusing on expanding tourist services such as a tourdesk to support destination information, a map of local cuisine and culture, a tourist zone with a local specialty and souvenir sales area, regular local craft workshops, as well as developing open spaces to host outdoor art events, street performances and cultural programs... to introduce the unique beauty of the locality to visitors. The shopping mall is also connecting with many high-end hotels, resorts, travel agencies... to form a synchronous chain of experiences. Instead of being a separate destination, A&B aims to become an organic link in visitors' journey to explore Nha Trang.

Not stopping at renovating the space or attracting more brands, the upcoming new journey of A&B Shopping Mall aims to create a destination "Touching style - Bold identity", contributing to shaping the local consumer experience. In the context of Khanh Hoa expanding urban planning and increasing investment in the retail - tourism sector, A&B hopes to become an iconic piece, a pioneering model towards a harmonious combination of commerce, culture and community.

Welcoming the new look, on September 1, 2025, A&B Shopping Mall organized a soft opening program with a series of attractive activities: Gala show with carnival festival, outdoor music night, 360 photobooth for instant photos, conical hat painting workshop in response to National Day with a series of unique gifts, special offers up to 50% from brands: McDonald's, Quiksilver, MCA & Tagins, LàAn, Yookmong BBQ Restaurant....

THANH NGUYEN

Source: https://baokhanhhoa.vn/kinh-te/thong-tin-doanh-nghiep/202508/ab-shopping-mall-but-pha-voi-dien-mao-moi-va-hanh-trinh-kien-tao-diem-den-phong-cach-7d27dfa/