The success of MV Bac Bing shows that promoting the maximum potential of traditional Vietnamese music requires professional investment in both content and quality, support from media units and the community's cooperation.
North Bling succeeds through creativity and dedication…
In recent times, the right steps of the cultural industry in Vietnam have increasingly caught up and approached the world . Vietnam's cultural products have been recognized with encouraging achievements. Many Vietnamese singers have been welcomed and praised by a large audience around the world . This has demonstrated the creativity and cultural dedication of the country and people of Vietnam.
Most recently, MV Bac Bling by Hoa Minzy has been mentioned many times as an inspiring example of preserving and promoting traditional art. Released on January 3, the music product of the female singer from Bac Ninh has made a special mark by skillfully exploiting the traditional musical aspects of her hometown Kinh Bac.
The melodies of the Lien Anh Lien Chi singers that once captivated many tourists have now been creatively mixed in the music video Bac Bling and are loved by young people.
Hoa Minzy's appearance in the MV Bac Bling. (Photo: FBNV)
Just one day after its release, the MV Bắc Bling attracted attention when it reached 5.6 million views in 24 hours, holding the top 1 trending music position on YouTube, ranking high in many countries and territories such as Japan, Korea, Taiwan, Singapore, Australia...
Not only did Bac Bling dominate the YouTube charts, the 1995-born singer's music products also held the No. 1 position on ZingChart Realtime, ZingMP3 new music chart, and entered the Top 6 iTunes...
As of March 12, MV Bac Bing officially rose to Top 1, becoming the "Most impressive MV debut globally" with 42 million views after 11 days of release. Hoa Minzy's music product was recorded as holding the highest position on the Impressive Music Video Debut Chart on YouTube in the week (February 28 to March 6). YouTube showed that Bac Bling reached 19.5 million views during the above period. The achievement of MV Bac Bling even surpassed many "hot" MVs of famous artists such as: Born Again (Lisa), Drama (G-Dragon)...
The lyrics of the song Bac Bling evoke the cultural space of Kinh Bac region: "Invite you to Bac Ninh, I will visit/ Festivals are bustling and joyful all year round/ Pass by Ba Chua Temple to pray for luck and fortune...". The smooth Quan Ho melodies have penetrated the consciousness of Bac Ninh people, skillfully combining with rock, rap and modern dances, creating a harmony with the Quan Ho features of this land.
The production team used many traditional musical instruments, from the moon lute, flute, drum, but performed in a new style, with a fast tempo. The success of the MV Bac Bling not only impressed modern trends by the music but also by the way it portrayed the traditional beauty of the Kinh Bac region. Hoa Minzy's MV introduces many typical historical and cultural sites and relics of Bac Ninh such as: Dau Pagoda, Do Temple, Dong Ho folk painting village, Phu Lang pottery village, folk beauties such as Quan Ho singing, Lien Chi in the costume of the crow-beaked scarf and four-flap dress, mat vat dau xuan, betel leaves wrapped in phoenix wings...
MV Bac Bling by Hoa Minzy features "King of Northern Comedy" Xuan Hinh and artist Tuan Cry along with 300 people from Lac Xa (Que Tan, Que Vo, Bac Ninh), the singer's hometown. (Source: YouTube Hoa Minzy)
The notable point of the MV Bac Bling is the combination of "King of Northern Comedy" Xuan Hinh with young artist Hoa Minzy, musician Nguyen Sy Tuan (stage name Tuan Cry). Bac Bling is a rare time for artist Xuan Hinh to participate in a modern music project and also the first time he tries rapping on modern music.
Understanding Hoa Minzy's appreciation for traditional music, artist Xuan Hinh agreed to participate in the project when contacted. Xuan Hinh did not even focus on the budget issue but told Hoa Minzy: "If you really want to do it, love culture and art, and have any fortune, then give me as much as you want, it's called sharing fortune, otherwise it's up to you, whatever."
Traditional Vietnamese music transforms dramatically in the digital age
The success lesson from the MV Bac Bling is thanks to the catchy melody, the harmonious combination of traditional and modern elements, the connection between veteran artists in traditional music and young artists with modern style. Obviously, the orientation of preserving and exploiting traditional music values will create a unique identity of Vietnam in the world music market.
In addition, the preservation and development of traditional music is facilitated by the use of digital infrastructure in dissemination and audience access. Among them, media businesses are indispensable, supporting the development of culture on digital infrastructure, the support of modern technology, artificial intelligence (AI) ... making the digitization and storage of thousands of traditional music works increasingly convenient. Especially historical recordings and videos of veteran artists. This not only helps protect works from the risk of being lost but also opens up opportunities for future generations to access, learn and promote the quintessence of national art.
Lawyer Nguyen Thi Quynh Anh - Vice President of Vietnam Bar Federation. (Photo: NVCC)
With the strength of multi-platform communication, media businesses are helping artists build their personal brands, expand their influence and reach audiences in the most professional and effective way. These efforts have touched millions of hearts, spreading love for traditional music.
Traditional music channels such as cải lương, chèo, quan họ, xam... have appeared more and more, bringing richness in genres and styles. Many young artists have been creative by combining traditional music with modern elements, creating new products, attracting the attention of young people. This shows that Vietnamese traditional music is having strong changes in the digital age. When Vietnamese traditional customs are preserved and promoted, the cultural industry develops strongly, creating its own identity.
Despite its great potential for development, it is undeniable that the Vietnamese traditional music market still faces many challenges. Therefore, to maximize the potential of Vietnamese traditional music, there needs to be professional investment in both content and quality, support from media units and the joint efforts of the entire community so that the sweet sounds of Cai Luong, Cheo, Hat Van... will forever resonate in the hearts of the public, overcoming all challenges to shine in the digital age.
Source: https://danviet.vn/mv-bac-bling-len-top-1-youtube-toan-cau-am-nhac-truyen-thong-vuon-minh-manh-me-trong-ky-nguyen-so-2025031409155654.htm
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