Apple is rushing to add AI to its Vision Pro virtual reality headset.

According to Bloomberg, Apple plans to add Apple Intelligence to its Vision Pro virtual reality headset, along with user updates and space content applications, as early as April.

Reports citing sources familiar with the matter reveal that Apple plans to roll out these features as part of a software update, and they could be available in beta for developers as early as this week.

Apple plans to add Apple Intelligence to its Vision Pro virtual reality headset, along with user updates and space content apps, as early as April.

Apple has been rapidly integrating artificial intelligence (AI) into its devices to stay ahead of the competition. Reuters previously reported that the iPhone maker was in talks with Tencent and TikTok owner ByteDance about integrating their AI models into iPhones sold in China.

According to Bloomberg, Apple's Vision Pro virtual reality headset will have a starting price of $3,499 (approximately 90 million VND) in the United States. Apple Intelligence on the Vision Pro will include features such as the Writing Tools interface, Genmojis, and the Image Playground application.

This move is seen as an attempt to revive sales for the device, which have been weakening since its initial boom after its launch last February, due to the high price of the VR headset and competition from cheaper alternatives, including Meta Platforms' Quest VR headset.

A few days earlier, Apple had reached a cooperation agreement with China's Alibaba Group with the goal of quickly integrating artificial intelligence into iPhones. Alibaba Group Chairman Joe Tsai confirmed on Friday that the company is collaborating with Apple to deploy artificial intelligence in iPhones sold in the Chinese market.

Analysts suggest that Apple's AI rollout in China may have stalled due to the country's stringent regulations on the technology. Beijing has issued various regulations on AI in recent years, some of which require large language models to be approved for commercial use. AI generators are also responsible for removing "illegal" content.

However, the deal with Alibaba could provide Apple with a local partner to help the company navigate the regulatory environment and localize AI.

Alibaba, one of China's tech giants, has built its own large-scale language models and voice assistants. At the end of January, Alibaba launched a new version of its Qwen 2.5 artificial intelligence model, which is said to have superior functionality compared to DeepSeek-V3, which caused a stir in the tech industry in early 2025 due to its low cost and capabilities comparable to OpenAI's ChatGPT.

Source: https://www.baogiaothong.vn/apple-gap-rut-bo-sung-ai-vao-kinh-thuc-te-ao-vision-pro-192250216143042796.htm