Modern retail in rural areas

Not only limited to urban areas, in recent years, with synchronous investment in transport infrastructure, people's lives have been increasingly improved, a series of self-service stores and mini supermarkets have appeared and "blossomed", flooding into rural areas in the province, helping consumers have more channels to shop for goods, at the same time, promoting the development of the trade - service sector in an increasingly civilized and modern direction.

Báo Vĩnh Phúc•14/05/2025

Convenience stores in Son Loi commune (Binh Xuyen) have flourished, contributing to bringing modern consumption to rural areas. Photo: Duc Chung

In recent years, thanks to the investment, upgrading, and expansion of the transportation system, it has created more favorable conditions for people in Quang Son commune (Lap Thach) to buy, sell, and trade goods.

Along the route to the commune center, the types of commerce and services are increasingly diverse and rich, from convenience stores, mini supermarkets to self-service grocery stores...

Located right on the main road of the commune, Thanh Linh Shopping Center with an area of up to 1,500 m2 of Ms. Le Thi Thuy Linh's family attracts many people to come shopping.

According to Ms. Linh, realizing the increasing demand for purchasing goods with clear origin and source of people in the commune and neighboring localities, her family invested in building a shopping center with thousands of items for sale, from stationery to essential foods and integrating many modern payment methods. Trusted and chosen by customers, the operation of the shopping center has quickly stabilized, creating jobs for nearly 10 local workers.

Despite fierce competition between brands and retailers, with the motto "Always cheap prices", rich and diverse products, flexible opening, the mini supermarket chain under the Tata Mart brand of Nhat Quynh General Trading and Service Company Limited, Thanh Lang town (Binh Xuyen) is very successful, conquering many consumers not only in Vinh Yen and Phuc Yen cities but also in many rural areas.

It is known that, in addition to ensuring the supply of goods and diversifying products, all stores provide home delivery services to meet the maximum demand and create convenience when shopping for rural consumers.

With increased revenue over the past 7 years, this unit has continued to expand its chain of stores to 14 stores distributed in most localities in the province, applying modern payment methods, well meeting the convenient shopping needs of consumers.

In recent years, the infrastructure of shopping centers, supermarkets, markets, and chain stores in the province has developed in a modern manner according to the planning, contributing significantly to changing the urban appearance and meeting the consumption needs of local people.

Especially in rural areas - a potential market where essential infrastructure is invested in modernly from advanced rural construction programs, model rural areas, model cultural villages, and people's income has increased significantly, creating attraction for many individuals and businesses to invest in self-service chain stores, convenience stores, and mini supermarkets.

Up to now, the whole province has 76 Winmart+ self-service stores, 14 Tatamart stores... and many other types of self-service shopping opened in localities in the province.

With many promotional programs, rich and diverse goods, and increasingly improved service quality, dedication and professionalism, the development of modern retail channels in rural areas not only helps businesses and units increase market share and revenue but also promotes the development of the trade and service sector in these areas, meeting the increasing needs of people to enjoy life.

However, to be able to stand firm and exploit potential, and improve competitiveness in rural areas is not easy when in many localities, traditional shopping habits at markets and small grocery stores are still quite popular.

This requires businesses and units participating in investing in modern retail channels to carefully research people's needs, locations, and locations of stores and supermarkets to choose business items and invest in appropriate infrastructure, both to optimize costs and gain profits.

At the same time, always ensure clear origin of goods, product quality with price, develop services, utilities... create convenience when shopping for rural consumers, build civilized, modern, livable countryside.

Nguyen Huong

Source: http://baovinhphuc.com.vn/Multimedia/Images/Id/128210/Ban-le-hien-dai-ve-vung-nong-thon