Identity and creativity in Tet books 2025

Currently, publishing houses have simultaneously launched unique and elaborately produced Tet (Lunar New Year) publications. Among them, the "Writing and Reading" publication titled "New Season 2025" by the Vietnam Writers Association Publishing House has made a good impression.

The publication "Enjoying the Year of the Snake" is from Kim Dong Publishing House.

Nguyen Thuy Hang, Director of the Vietnam Writers Association Publishing House, shared: “What makes this publication unique is the appeal of each work. Each creation contains the deepest thoughts and aesthetics about Tet and life. In addition, the publication also features a special section, “Impressions of 2024,” where writers from three generations handwrite about their impressions or haunting memories from the past year.”

The book "Tet At Ty 2025" by Dong A Culture Joint Stock Company is also an ideal choice for many readers. With its exquisite design and cover reminiscent of the folk game "Dragon and Snake Climbing to the Clouds," the publication blends the beauty of culture, poetry, music, art, and the prelude to spring.

The editorial team has strived to create a book suitable for all audiences, evoking memories and nostalgia for the elderly while helping the younger generation understand more about traditional Tet customs. The book includes 22 poems, essays, and paintings by various authors.

A highlight of this year's Tet book market is the entry of new publishing houses, bringing exciting publications for children. The book "Tet is the Best - 100 First Vocabulary Words" by author Thu Nhien, illustrated by artist Thuy Com, published by Crabit Kidbooks in collaboration with Hanoi Publishing House, helps children become familiar with Tet-related vocabulary while creating an enjoyable learning environment.

Meanwhile, San Ho Books launched the "Tet from Many Regions" book series, introducing children to the distinctive Tet customs of various regions across the country. This year's Tet book season also saw the participation of passionate authors with children's books such as Van Thanh Le with "Southern Tet - Family is the Best - Peek-a-boo" - a unique poetry book that helps children experience the Tet atmosphere in both the North and South, presented in a way that allows them to read from both ends, creating a unique experience.

This year, publishers are not only releasing literary books, but also special publications about Tet, such as picture books, photo books, or multimedia publications combining literature and visual art revolving around Tet customs, DIY decoration tutorials, traditional dishes, folk games, etc.

Along with the participation of authors, a team of young illustrators has brought a fresh and vibrant feel to Tet books. Notable examples include "Tet in Three Regions" by artist Le Rin, which recreates traditional Tet customs such as planting the New Year's tree, the worship of the Kitchen God, and Tet in urban and rural areas with unique illustrations. The illustrations by artist Thuy Com in "Tet is the Best" explore personal experiences of Tet in Hanoi.

One of the reasons books are such a popular Tet gift is their suitability for all ages and backgrounds. Parents can give their children books about customs and traditions, helping them understand more about the nation's heritage. Meanwhile, young people can choose books about contemporary culture, heartwarming stories about family, friendship, love, or self-motivation. This makes books a gift that is both educational and suitable for everyone's interests and needs.

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