Selling Ngoc Linh ginseng on e-commerce platforms

Image of e-commerce floor of Nam Tra My district. Photo: DL

Nam Tra My district is endowed by nature with many rare products, including Ngoc Linh ginseng - recognized as a national product and one of the five best ginsengs in the world, along with rare medicinal herbs that are being preserved and developed strongly. Ngoc Linh ginseng and medicinal herbs are strong products for people to escape poverty and develop the economy .

Recently, the trading of Ngoc Linh ginseng and medicinal herbs has been promoted through the monthly Ngoc Linh ginseng and medicinal herbs market, along with social networking platforms such as Facebook, Zalo, TikTok, YouTube... bringing significant efficiency in business.

According to Mr. Tran Van Man - Vice Chairman of Nam Tra My District People's Committee, online business has shown its limitations in that it is not done regularly, customers have little opportunity to choose businesses and guaranteed products.

Notably, in addition to reputable businesses selling Ngoc Linh ginseng, recently the situation of selling and advertising fake ginseng of unknown origin has appeared widely on the internet.

This affects customers' trust in Ngoc Linh ginseng, causing misunderstandings about the quality of ginseng and the reputation of legitimate organizations and businesses. At the same time, it causes damage to customers who have demand but buy ginseng that is not of the desired quality.

“Faced with the above situation, the District People's Committee has built an e-commerce platform for products from Ngoc Linh Ginseng, medicinal herbs and typical agricultural products in the district. This is considered a digital market, because all businesses and products displayed on the platform are always open online and delivered to customers with commitment and agreement,” said Mr. Man.

Ngoc Linh ginseng and medicinal herbs and products of Nam Tra My district will be traded on the e-commerce platform. Photo: DL

The launch of the e-commerce platform by the People's Committee of Nam Tra My district is truly in line with the current trend, meeting the diverse needs of customers, regardless of geography, region, or time.

To participate in the e-commerce platform, all businesses and business households must have a commitment to the government about the accuracy of information, origin, and quality of products provided to customers.

If there is any feedback, reflection from customers or inspection from authorities, it will be handled according to the commitment and regulations of the law if there is any violation.

This is a component website of the District Electronic Information Portal, operating with 3 domain names, including the State-owned domain name “phienchosam.quangnam.gov.vn”; two commercial domain names “phienchosam.vn” and “phienchosam.com.vn”.

With the official operation of the e-commerce platform, the People's Committee of Nam Tra My district hopes to integrate Ngoc Linh ginseng into the digital environment, specifically digital business, which will help increase business efficiency, while protecting the reputation and brand of Ngoc Linh ginseng in the current situation. Thereby helping businesses and business households expand their markets, increase profits, and promote local economic and social development.

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