Ea Knuec Commune Party Secretary sells 60 tons of durian via livestream

On August 24, the program "Female Secretary livestreams selling durian with villagers" sold 1.6 tons of DONA grade 1 durian according to export standards to retail customers and more than 58 tons of durian to wholesalers and businesses.

According to data from the organizers, on the two main channels alone, the TikTok page “ Dak Lak Four Seasons Agricultural Products” and Facebook “Dak Lak Four Seasons Agricultural Products”, the livestream program reached 700,000 people with 150,000 viewers; there were 2,400 comments and 58,000 likes.

Ea Knuec Commune Party Secretary Ngo Thi Minh Trinh and guests livestream selling durian in farmers' gardens.

On the digital platforms of Dak Lak Newspaper and Radio and Television such as: Dak Lak Television Fanpage, Dak Lak Newspaper, DRT digital... the livestream session also had about 60,000 views.

Delegates and guests watch the program at the garden.

In just 2 hours of livestream, the program completed its goal, retailing all 1.6 tons of DONA grade I durian selected from the garden of Mr. Nguyen Cong Diem, a member of the Krong Pac Clean Agriculture Cooperative.

This is a VietGAP certified garden, granted a code for official export growing areas, and durian products for the 2025 crop have been tested for safety criteria.

Secretary of the Ea Knuec Commune Party Committee Ngo Thi Minh Trinh shares the story about local durian products.

In addition to ordering via the TikTok shopping cart, through the livestream program on the morning of August 24, many customers and businesses also contacted to order large quantities and purchase at the garden. At 2:00 p.m. on August 24, Secretary of the Ea Knuec Commune Party Committee Ngo Thi Minh Trinh, Chairman of the Board of Directors of the Krong Pac Clean Agriculture Cooperative Mai Dinh Tho and CEO of Viet Nong Phat Agriculture Co., Ltd. Nguyen Thai Huyen continued to livestream to promote and close wholesale orders for more than 58 tons of durian for the 2025 crop of the Krong Pac Clean Agriculture Cooperative.

Gong performance to open durian season at livestream program.

Before the livestream session, delegates and people came early to check-in and "witness" the durian garden grown safely according to VietGAP standards of Mr. Nguyen Cong Diem, a member of the Krong Pac Clean Agriculture Cooperative.

The livestream session on digital platforms starts at 10am with performances of gongs, xoang dances, Tinh lutes and Then singing... bearing the cultural characteristics of the ethnic communities in Ea Knuec commune.

Delegates attending the livestream session sang the song "As if Uncle Ho were here on the day of great victory" and greeted the audience watching the livestream on the morning of August 24.

The livestream program also introduced the brand “Ami Kao durian – Mother’s durian”. This is a typical agricultural product of Ea Knuec commune, associated with the diligence and perseverance of farmers in the Central Highlands villages. The image of the village mother carrying durian to the livestream session with the desire to exchange for a set of livestream equipment also made a strong impression on the desire to bring agricultural products from the garden and farm to e-commerce platforms, selling quality agricultural products with the message “Fragrant as promised, sweet as the people’s hearts”.

Through the program, units and businesses have joined hands to support Ea Knuec commune with 3.8 billion VND to carry out agricultural digital transformation activities, support farmers in accessing the digital economy , and build and develop a sustainable durian ecosystem.

Source: https://baodaklak.vn/kinh-te/202508/bi-thu-dang-uy-xa-ea-knuec-ban-60-tan-sau-rieng-qua-livestream-43304cf/