What is Biti's Hunter like after 8 years since its launch in Vietnam?

Biti's Hunter continues to accompany the younger generation on their journey to conquer the world.

Through its recently released "Stepping Forward" video , Biti's Hunter recounts its nearly decade-long journey of conveying a proud message about its birthplace. It also reaffirms its commitment to continuing to support the younger generation on their journey to conquer the world. "No stepping forward - Nothing new" is also the message the video aims to spread to everyone.

Established in 2016, the Biti's Hunter brand achieved impressive results, exceeding its sales target by 300% in the first 7 days, along with a series of prestigious awards, becoming a brand valued at over $17 million USD by Forbes Vietnam in 2017. Even during the challenging periods of the pandemic and economic recession, Biti's Hunter maintained its image as a brand that constantly strives to overcome pressure.

In addition, Biti's Hunter has consistently collaborated with many influential figures in campaigns to support and inspire young people, such as the "Go to Return" campaign with Son Tung M-TP, Soobin Hoang Son, Huong Tram, Phan Manh Quynh, Orange, Hoang Dung… or the "Proudly Made in Vietnam" project series, the exhibition honoring Vietnamese values ​​called "Continuing Forward ," and most recently, the "Where Fireworks Shine Brightly " project…

Biti's Hunter introduces the "Step Forward" video, inspiring young people.

“We recognize that young Vietnamese people are very talented, hardworking, and constantly striving for innovation. And we, like you, always overcome difficulties and pressures to spread the proud values ​​of Vietnam. The similarity in values, shared goals, and the transformation into a fashion and style brand is not only a strategic business decision but also a way to affirm our spirit of always moving forward, striving, and being ready to conquer the world, inspiring young Vietnamese people,” shared Ms. Vu Le Quyen, CEO of Biti's.

Biti's Hunter marks a transformation with a complete brand identity change, reflecting the spirit of the times and the pulse of a new generation. This is a journey filled with many emotions, from fear, doubt, feeling lost, and excitement... to fervor, boldness, and overwhelming joy as they relentlessly move forward. These emotions are both a reflection of empathy and a message the brand wants to convey to everyone.

With its brand identity change, Biti's Hunter welcomes a new beginning and confidently continues its journey: "A Biti's Hunter that never stops conquering new heights."

Source: https://thanhnien.vn/thoi-trang-tre/bitis-hunter-ra-sao-sau-8-nam-ra-mat-tai-viet-nam-185241016065934037.htm