Explode with Saigon Special Beer in Countdown Festival

As the Platinum Sponsor of City Tet Fest 2025, Saigon Special Beer promises to bring an explosive countdown festival with a star-studded lineup and a series of exclusive experiences, bearing the Saigon Special Bia mark for the audience.

Saigon Special Beer accompanies City Tet Fest 2025 as a Platinum sponsor.

Saigon Special Beer accompanies City Tet Fest

The official information about the City Tet Fest New Year Festival announced by the People's Committee of Thu Duc City at the end of October 2024 has attracted the attention of the community. The multi-colored, multi-experience New Year Festival with the combination of Culture - Community - Technology - Sustainability elements appearing for the first time in Ho Chi Minh City is expected to become an iconic event of Thu Duc City.

On December 14, 2024, on the program's fanpage, the organizers announced that Saigon Special Beer became the Platinum Sponsor of this year's countdown festival season. Sharing this information, a SABECO representative said: " We decided to accompany City Tet Fest because this festival has many similarities with Saigon Special Beer's Tet message. It is the blend of traditional beauty and culture with a modern lifestyle expressed through the special version "Loc Special". Through the festival, we hope to send the message "Give Loc Special, Open a Prosperous Tet" with the "Loc Special" barrel version to Vietnamese audiences in the upcoming new year ".

Countdown festival brings together famous stars

City Tet Fest 2025 is inspired by the spirit of respecting diversity and creativity, combined with the unique and rich culture of Southern Vietnam. From there, the activities at City Tet Fest are not simply a festival of eating and playing on Tet holiday, but also a place for cultural and artistic exchange between generations. From the opening art program "Loud Xao Music Night" (December 29), the countdown concert (December 31), the multimedia exhibition "See Your Tet Sound", to the visual performance activities "Diversity in Chaos", folk games, and traditional programs such as Bolero Ao Dai singing and Bingo show... becoming points of connection, cultural exchange with the combination of modern technology will attract the participation of a large number of people.

The highlight of City Tet Fest 2025 is the international-class countdown music stage, designed as a grand global music festival with the participation of many famous domestic and international artists. On the stage of City Tet Fest, the audience will have the opportunity to enjoy eye-catching performances from famous artists such as My Tam, Plastik Funk, BinZ, Dong Nhi, Andree Right Hand, Justatee, Rhyder, TLinh, Phap Kieu...

Also in the countdown festival, Bia Saigon Special continues to bring the audience an exclusive stage with the first collaboration of Vietnam's leading music producer Justatee and DJ Plastik Funk - Top 81 DJ in the World . The vibrant dance performances to the international music of Plastik Funk; or the moment welcoming the explosive appearance of Bia Saigon Special on the main stage; the toast to welcome the new year 2025... all promise new experiences, memorable moments for the audience on New Year's Eve 2025.

Saigon Special Beer promises to bring an explosive atmosphere to City Tet Fest.

Tet message brings many new experiences

Accompanying the countdown festival, the “Loc Special” version of Saigon Special Beer conveys the message “Give Loc Special, Open a Prosperous New Year” expressed through a series of unique experiences.

Saigon Special Beer and a series of special experiences at City Tet Fest 2025.

There is nothing better than Saigon Special Beer lovers having the opportunity to enjoy the smooth, refreshing taste of this premium beer at the Sunset Bar area. The bar is located right next to the Saigon River, inviting visitors to the festive atmosphere with lively sounds, top performances by famous domestic and international DJs and bands.

For those who love to “live virtually”, Saigon Special will also be pampered by Bia Saigon Special when exploring the Special Tunnel check-in point. Special Tunnel is decorated with brilliant green and red LED lights with New Year greetings appearing continuously. Besides the opportunity to capture the moment with cheerful photos with New Year greetings in your favorite language, when posting on social networks, you will have the opportunity to print special photos and bring home extremely cool gifts from Bia Saigon Special.

In the festive atmosphere, the audience can also participate in exciting games with special people at the Special Luck Attraction Station and have the opportunity to help you bring home “Special Luck”. “Huge” gifts such as Gold, iPhone 16 Pro Max, Airpods, Fanzone tickets to the countdown music night on December 31st… really bring joy, contributing to creating a prosperous Tet for each audience.

The festival event is even more meaningful as it is also an opportunity for visitors to “follow Idols” when V-Pop stars will have an exchange at the Experience Zone. What are you waiting for? Come to City Tet Fest and Saigon Special Beer!

Event organizer: Vietnam Brand Purpose - Consulting organization for building Vietnam national brand strategy and global Vietnamese brands.

* People under 18 years old are not allowed to drink alcohol or beer .

Source: https://pnvnweb.dev.cnnd.vn/bung-no-cung-bia-saigon-special-trong-le-hoi-countdown-20241230111245898.htm