"Fish that swim against the current are the ones that survive."

Businessman Le Nhu Thach, Chairman of the Board of Directors of Bcons Group: "Only fish that swim against the current are truly alive."

Facing fierce competition and an unfavorable market environment, businessman Le Nhu Thach steered the Bcons "ship" against the current, while simultaneously nurturing plans to "venture into the global market."

Businessman Le Nhu Thach, Chairman of the Board of Directors of Bcons Group.

From the lecture hall to the business world

“My dear! I'm still building many houses everywhere. Many happy homes where couples live happily together… The more I love you, the more enthusiastic I become, building taller and taller houses…” These lyrics were the inspiration behind Mr. Le Nhu Thach (born in 1977) dreaming of becoming a civil engineer. To fulfill his dream, in 1995, he decided to apply to the Faculty of Civil Engineering, Ho Chi Minh City University of Technology.

After graduating, he was retained by the university as a lecturer and then sent abroad for further training. During this time, he experienced life in a developed and civilized society, in cities with abundant green spaces and living areas, and in companies that have endured for hundreds of years…

He was always concerned about how to create companies and corporations that would endure; how to build residential areas that ensure residents can enjoy a green, clean, and beautiful living space… “That aspiration motivated me to move from the lecture hall to the business world. In 2013, Bcons Investment and Construction Joint Stock Company was officially established,” Mr. Thach shared.

In its early stages of formation and development, Bcons primarily undertook construction projects for other companies. After accumulating sufficient capital, its construction activities mainly focused on projects where the company itself was the investor. In 2018, its first projects were launched, such as Bcons Suoi Tien (653 apartments), Bcons Mien Dong (768 apartments), etc.

Businessman Le Nhu Thach shared: “Initially, I was passionate about the construction industry, not real estate. But these two industries are closely linked, so fate led me to real estate.”

With his research and teaching experience, he explores and applies new experiences and technologies in the construction industry to develop the company's projects.

“To keep real estate prices low, besides factors like land prices and interest rates, the most important thing is to optimize design, manage construction effectively, and reduce costs. Therefore, Bcons' products launched onto the market are usually priced low and suitable for consumers. That's why I started my career in real estate from the construction industry,” Mr. Thach said.

Confident in your own path

As a "newcomer" to the Southern real estate market, Bcons has already developed and supplied more than a dozen apartment projects and other products to the market, with over 12,000 units. In addition, Bcons has 9 projects currently under development. This is considered a number that many businesses in the industry would envy.

In line with the development and integration of the global economy, Vietnam is strongly encouraging investment from countries around the world through preferential policies for investment partners. Furthermore, political stability and security make Vietnam one of the safest and most effective investment destinations in the region. We strive to help our clients invest effectively, contributing to attracting foreign investment and boosting the country's economic growth.

- Businessman Le Nhu Thach

Notably, Bcons' projects are primarily concentrated in Binh Duong province, an area adjacent to Ho Chi Minh City, with selling prices in the mid-range segment. Explaining the reason for choosing Binh Duong as the company's main market, Mr. Thach said that land in Ho Chi Minh City is increasingly scarce and expensive, making Binh Duong an attractive destination.

Furthermore, the connection between Binh Duong and Ho Chi Minh City is becoming increasingly convenient, making travel to the city center faster. The increased public investment in Binh Duong is also a driving force behind the development of the real estate market, especially projects related to transportation infrastructure and urban upgrades.

Nevertheless, Mr. Thach attributes Bcons' success to its unique approach. From the very beginning, he continuously learned, absorbed, and refined new knowledge and technologies. In particular, to create products for the middle-income market, the head of Bcons always sought ways to lower production costs.

“Bcons focuses solely on the functionality and convenience of its products for customers, rather than on creating a flashy exterior image. All the outward beauty only increases the cost. With that principle, we focus on building apartment buildings to meet and facilitate housing for a wide range of people with real housing needs,” Mr. Thach affirmed.

Moreover, this leader nurtures the element of inspiring others every day within the company. He constantly "ignites" the flame of enthusiasm and hope through his system of assigning tasks, assigning responsibilities, and rewarding employees based on productivity. This motivates each individual to always strive to do their best in their work.

According to Mr. Thach, building a foundation of ideology plays a crucial and meaningful role in the survival of a business. Therefore, he always takes the time to share his dreams with employees, thereby igniting passion in them.

"For a business to be sustainable, it must maintain its credibility."

Bcons' slogan shows that this businessman takes "Trust" as the guiding principle for his business operations. However, according to him, Bcons' "Trust" is very simple. It means that every day, whatever goals are set must be achieved, words must be matched by actions, thereby inspiring everyone and gradually building a team that works with integrity in all circumstances.

The head of Bcons also emphasized the need to invest in systematic training and development of personnel so that employees' words match their actions, maintaining credibility with themselves and others. From there, credibility will lead to positive work results. If the initial project is successful and earns trust, subsequent projects will be even better.

"Maintaining trustworthiness is like holding onto a gold mine. If done well, many opportunities will come your way, and the company will thrive. That is also the foundation upon which the Bcons brand is built today. Trustworthiness is what sets us apart, one of the core values ​​of the Group in its operations, helping Bcons achieve strong growth in recent years."

For customers, the word "Trust" is very specific. It includes commitments and promises regarding legal procedures, quality, and product delivery schedules… The company strives to meet these requirements to the best of its ability and on time, thereby building trust with its partners,” Mr. Thach affirmed.

Persistently pursue the goal.

In the real estate sector, 2023 was a difficult year, considered the "bottom" of the market. However, Bcons still proceeded with the construction of a series of new projects and handed over previously completed projects to customers.

Speaking about Bcons' operations, Mr. Thach used the image of a fish swimming against the current as an example: "A fish drifting downstream is suffocating. Only a fish swimming against the current survives. Those who strive to overcome adversity are the ones who succeed. Bcons is the same; we must always be dynamic, learning, persistent in pursuing our goals, and aiming for a leading position in each of our business areas."

Furthermore, with a diversified development strategy, Mr. Thach has steered Bcons into the education sector. Accordingly, Bcons Education was established with a total charter capital of 20 billion VND and is currently implementing many educational projects, such as building the B.School education system, encompassing multiple levels of education, from preschool, primary, secondary, and high school, and eventually university…

In addition, Bcons has also invested in the service and logistics sector. In the service sector, Bcons Group currently operates two three-star hotels in Binh Duong and Dong Nai provinces , with three more under construction. It is projected that by 2025, Bcons Group will have over 1,000 hotel rooms…

Given its ambitious plans, the company needs significant resources. Therefore, Bcons has filed an application to prepare for an initial public offering (IPO). “Only through an IPO will we have the opportunity to attract investment capital. Unless there are changes, Bcons will be listed on the HoSE stock exchange in 2024,” Mr. Thach said.

He added that Bcons' current charter capital is 4,200 billion VND, of which the parent company holds 1,300 billion VND. Bcons plans to issue 20 million shares.

To achieve the above goals, Bcons has prepared a land bank totaling 35 hectares to develop projects for the market from now until 2030. Of these, two-thirds are located in Binh Duong, with the remainder in Lam Dong and Ho Chi Minh City. In addition, Bcons Group also plans to build 1,000 Bhome-branded rental apartments near the National University Village in Ho Chi Minh City.

Source: https://baodautu.vn/doanh-nhan-le-nhu-thach-chu-tich-hdqt-tap-doan-bcons-ca-boi-nguoc-dong-moi-la-ca-song-d208694.html