Singer Dinh Bao acts as a matchmaker for Vietnamese music.

With the ambition to connect Vietnamese music with the world, singer Dinh Bao built "CRIIO - a global gateway for Vietnamese music." Dinh Bao stated: "This is the time for us to write a new chapter for Vietnamese music on the world music map together."

Singer Dinh Bao

According to Dinh Bao, music is not only an art form but also a perfect culmination of emotion, physics, and mathematics. Music and technology, seemingly two separate fields, are inseparable in the modern world. Technology creates music, and music is directly influenced by the development of technology.

“We’ve witnessed many waves of change that have shaken the music industry, from vinyl records, cassette tapes, CDs to the digital age, and now online music streaming platforms. However, an invisible but powerful barrier has emerged: algorithms. For artists, especially independent (indie) artists, getting their products to the right audience is now not just a creative journey, but also an unequal battle against the algorithms that dominate the music platform. This has left many young talents in a deadlock,” Đình Bảo analyzed.

Therefore, Dinh Bao founded CRIIO, a music technology company. CRIIO is designed as a comprehensive ecosystem to help artists create, release, publish, and manage music copyrights in the digital age. With just one account, artists can control their entire musical journey, from production and distribution to revenue management and intellectual property protection. The singer believes that CRIIO is both a music distribution platform and a strategic tool, a gateway to bring Vietnamese music to the world in a systematic, effective, and sustainable way.

Dinh Bao is passionate about connecting creativity with technology, and Vietnamese culture with the global market.

Dinh Bao stated: “The outstanding features of CRIIO include: releasing music to over 100 global platforms such as Spotify, Apple Music, Amazon Music, Tidal...; publishing electronic sheet music and managing all types of music copyrights such as copy rights, performance rights, video synchronization rights, derivative works… Along with that, it connects with over 180 organizations protecting intellectual property, copyright and related rights globally; transparent and automated tracking of revenue and copyright distribution. It also supports international music marketing strategies, increasing visibility and audience reach; and provides financial solutions and stable income for artists.”

CRIIO was founded and is the brainchild of Dinh Bao, a former member of the group AC&M, now an educator, producer, and founder in the field of music technology. CRIIO is a journey, a dream of a Vietnamese artist, and is built specifically for Vietnamese artists. The singer hopes to create CRIIO as a place connecting creativity with technology, and Vietnamese culture with the global market.

TIEU TAN

Source: https://www.sggp.org.vn/ca-si-dinh-bao-lam-ong-mai-cho-nhac-viet-post790536.html