Central Retail is committed to supporting the promotion and consumption of lychees from Bac Ninh.

BAC NINH - Speaking at the conference on promoting the consumption of lychees and other key, distinctive agricultural products and OCOP products of Bac Ninh province in 2026, held on the morning of May 28th, Mr. Olivier Langlet, CEO of Central Retail Vietnam Group, pledged to always support the promotion and consumption of Bac Ninh lychees.

Central Retail Vietnam is currently one of the leading multi-model retail groups in Vietnam, with a network of over 300 stores and shopping malls nationwide.

This is an important foundation for us to continue working alongside Bac Ninh province in promoting and selling lychees as well as other distinctive local agricultural products.

Mr. Olivier Langlet, CEO of Central Retail Vietnam, delivered a speech at the conference.

Immediately after the ceremony marking the departure of container trucks carrying Bac Ninh lychees into Central Retail's distribution system, consumers nationwide will have the opportunity to enjoy the freshest and most delicious lychees at GO!, Tops Market, and mini-go! supermarkets. We will arrange the product in attractive and prominent display locations within the supermarkets; and simultaneously implement many attractive promotional programs to stimulate consumer demand and increase purchasing power during this year's harvest season.

Specifically, on June 4th, Central Retail will be organizing the 5th Vietnam Fruit Week at GO! My Tho, Dong Thap province. This event will bring together many of Vietnam's specialty fruits, and lychees from Bac Ninh will be one of the products promoted and celebrated at the program.

In addition to focusing on the domestic market, we are also collaborating with fruit purchasing teams in Thailand to promote the export of Bac Ninh lychees more effectively in the future. Simultaneously, the product continues to be strongly promoted on the GO! App e-commerce platform to facilitate consumer access to fresh lychee specialties through online sales channels.

We will maximize our logistics system, marketing and communication resources, and retail network to promote and sell Bac Ninh lychees; coordinating synchronously with trade promotion activities to bring high-quality lychees to consumers nationwide. With demand-stimulating solutions and optimized product display, Central Retail aims to double the volume of lychee sales compared to the previous season.

In the future, we also hope to continue researching and developing more modern shopping centers and retail models in Bac Ninh, contributing to boosting domestic consumption, creating more jobs for local workers, and supporting farmers and businesses in expanding sustainable markets for agricultural products, OCOP products, and high-quality Vietnamese goods.

Economic Reporting Team

Source: https://baobacninhtv.vn/central-retail-cam-ket-dong-hanh-quang-ba-tieu-thu-vai-thieu-bac-ninh-postid446646.bbg