In the context of rapidly developing digital technology , Vietnamese literary and artistic life faces many opportunities for innovation but also numerous challenges regarding professional standards and creative responsibility. This was the main topic of discussion among experts, artists, and cultural managers at the seminar "Maintaining Integrity in Performing Arts and the Responsibility of Creators in the Digital Age."

The event, organized by the Vietnam Union of Literature and Arts Associations in collaboration with the Vietnam Musicians Association and the Vietnam Theatre Artists Association, took place on May 28th in Hanoi under the direction of the Central Propaganda and Mass Mobilization Department.

Lip-syncing is becoming a widespread "disease".

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Mr. Tran Thanh Lam, Member of the Central Committee of the Party and Deputy Head of the Central Propaganda and Mass Mobilization Department, delivered a keynote address at the seminar.

In his opening remarks at the seminar, Associate Professor, Doctor of Music Do Hong Quan, Vice Chairman of the Central Committee of the Vietnam Fatherland Front, and President of the Vietnam Union of Literature and Arts Associations, stated: The seminar aims to listen to the opinions of experts in the fields of music and theater, organizers and producers of art programs, agencies managing performing arts activities, and the opinions of cultural and artistic steering agencies.

Dr. Nguyen Dang Chuong, playwright and Vice President of the Vietnam Association of Theatre Artists, emphasized that literature and art are always important components in creating national cultural identity and play a special role in the spiritual life of society. However, alongside the achievements, recent artistic life has seen many deviations from norms, causing concern among the public.

According to Mr. Chuong, a prominent issue is the lack of honesty in performances, such as lip-syncing, along with laxity and irresponsibility in creative work, especially in light of the increasing use of AI technology. The seminar was organized to examine the current situation, analyze the causes, and seek solutions to protect the true, good, and beautiful values ​​of art in the new context.

One of the issues that has received much frank feedback is the practice of lip-syncing in performing arts.

People's Artist Vuong Duy Bien – Vice President of the Vietnam Union of Literature and Arts Associations, and President of the Vietnam Association for the Development of Cultural Industry – believes that lip-syncing is becoming a fairly common "disease" in many art programs today, from children's theater to large-scale events. According to him, many organizers prioritize safety over artistic value, choosing to play recorded tracks instead of having artists perform live for fear of being held responsible if an incident occurs.