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ChatGPT Pulse: The First Proactive AI Assistant from OpenAI

VHO - ChatGPT Pulse helps users receive personalized information every day, from calendar reminders, food suggestions to project updates without having to actively search.

Báo Văn HóaBáo Văn Hóa29/09/2025

OpenAI has just officially launched ChatGPT Pulse, a completely new feature integrated into ChatGPT. The special feature of Pulse is the ability to generate personalized reports for users even while they are sleeping, to help them start the day with the most important and relevant information. This is an important step showing that OpenAI wants ChatGPT not just to be a passive answering chatbot, but gradually become a real virtual assistant, capable of proactively supporting life and work.

ChatGPT Pulse: The first proactive AI assistant from OpenAI - photo 1
Image source: OpenAI

How does Pulse work?

According to OpenAI, Pulse can provide between five and 10 personalized summaries each day. These reports can include breaking news, sports updates, entertainment recommendations, work plans, or even outfit suggestions or travel itineraries for the whole family. Users will see these reports in the morning when they open the ChatGPT app, similar to how many people check social media or the news when they first wake up.

Each report appears as a visual “card,” complete with an image and brief text. Users can click on it to see the full report or ask ChatGPT to expand on the details. Pulse can also pause after a certain number of reports, giving a “Great, that’s it for today” message—a design that avoids the information addiction that many social networks do.

Powerful personalization through external tool integration

Pulse not only aggregates general information, but also mines users' personal data through Connectors – a feature that allows it to connect with Google Calendar, Gmail or other applications. This allows Pulse to:

Analyze emails to filter out the most important messages.

Create a morning schedule based on upcoming events.

Get data from ChatGPT storage to better understand interests and needs.

For example, in a demo, Pulse automatically suggested running schedules for OpenAI employees in London based on their previously memorized workout habits. In another case, Pulse suggested vegetarian restaurants suitable for users with special dietary requirements.

Difference from traditional news apps

Pulse is seen as a direct competitor to services like Apple News, paid email newsletters, or even traditional news outlets. However, according to OpenAI, Pulse’s goal is not to replace, but to complement and personalize. Pulse reports still cite sources and provide links for users to verify, similar to how ChatGPT Search works.

It's worth noting that Pulse isn't optimized for extended usage time like social networks, but focuses on providing sufficient and necessary information.

Cost and scope of implementation

Pulse is currently only available to ChatGPT Pro users for $200/month, the highest subscription plan, as Pulse consumes a lot of computing power. CEO Sam Altman said the company is rushing to expand its AI server infrastructure with support from partners like Oracle and SoftBank, in preparation for widespread deployment.

In the near future, OpenAI aims to open this feature to Plus plan users ($20/month), and eventually the entire community.

Outstanding advantages of ChatGPT Pulse

Proactive: Without asking questions, AI still provides relevant information.

Highly Personalized: Pull data from calendar, email, chat memory.

Save time: Users quickly grasp important points of the day.

Intuitive experience: Beautiful, easy-to-follow card interface.

Less addictive: Does not “extend” usage time like social networks.

Disadvantages and challenges

High Cost: Currently only available for Pro plan, hard to reach for the masses.

Personal data dependency: Access to email, calendar, personal habits can raise privacy concerns.

Accuracy: Reports still depend on data processing and sourcing.

Limited computational resources: OpenAI needs to scale its infrastructure to ensure stability.

The Future of Pulse

OpenAI hopes that Pulse will eventually evolve into a full-fledged virtual assistant that can even make restaurant reservations, compose emails, or automate tasks on behalf of users. However, to get to that point, the AI ​​will need to be significantly improved and trust with users will need to be built.

Pulse shows that OpenAI is pursuing a proactive AI strategy – not just waiting for users to ask questions, but becoming part of everyday life. If widely deployed, Pulse could change the way people access information and use AI, ushering in a future where every individual has their own personal digital assistant.

According to Open AI

Source: https://baovanhoa.vn/nhip-song-so/chatgpt-pulse-tro-ly-ai-chu-dong-dau-tien-tu-openai-171108.html


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