Smart strategy of Em xinh

It can be seen that Em xinh "say hi" follows Chi dep dap gio as a game show that gathers a strong cast of female artists. But in contrast to Chi dep, Em xinh mostly chooses young, energetic faces with outstanding appearances.

Right from the first episode, Em xinh "say hi" created a great attraction. This game show gathering 30 "beautiful girls" quickly affirmed its position in the top trending with 3 products respectively: AAA , Beautiful and smart and The Real Aura (theme song).

The beautiful girls landed in the opening episode.

You're pretty differently from the beautiful sister format

The debut of the artists in the two game shows Chi dep dap gio and Em xinh "say hi" has a different nature. With Chi dep, the artists first step onto the stage with solo performances, thereby affirming their position and musical career when entering the reality show. Most of the "Chi dep" will choose their most famous song, re-produced, to quickly remind the audience of their name.

The beginning of Em xinh "say hi" started by dividing 30 artists into 2 Lien quan. Each team of episode 1 Em xinh joined forces together, inspired by the theme song The Real Aura to create new music products and perform on stage. The resonance of 15 pretty girls for each team, creating 2 powerful songs to quickly dominate the trending race.

Although the first episode has just aired, it can be seen that the overall look of Em xinh "say hi" is not similar to the format of Chi dep. Being put on the pedestal because it is also a music game show gathering 30 female artists, but all the elements that Em xinh aims for revolve around the keywords youthful, energetic and trendy. The "em xinh" are placed in a uniform concept in terms of costumes.

Surprise is the key to the success of the reality show Em xinh.

The older artists of Em xinh "say hi" like Tien Tien, Bich Phuong, Bao Anh, do not separate themselves from their Gen Z juniors, which is completely different from Chi dep, where each artist has a unique personality, in the first episodes aired.

The element of surprise is the key factor that makes the first episode of Em xinh successful compared to Chi dep. In Chi dep, the artists join the game show with the goal of renewing their careers. Meanwhile, most of Em xinh are brand new names from the beginning. The combination of the "em xinh" cast that has affirmed its position such as Bich Phuong, Bao Anh, Phuong Ly, along with a series of colorful new factors such as Dao Tu A1J, Lyhan, Anh sang AZA and 52Hz makes the first episode of the program colorful.

When You're Pretty, You Take Over the Airwaves

Em xinh is not constrained by the script like Chi dep on VTV. The Em xinhs not only compete in musical ability, but also have to participate in a fierce battle so that each person can win the spotlight for themselves. If in Chi dep, the separation between the outstanding artists and the artists is blurred and clearly separated. In the first episode of Em xinh, the editing is doing a pretty good job of helping each artist have the opportunity to appear on screen and be remembered.

In fact, the “pretty girls” all have a clear strategy to not be left out in a group of too many artists. The ease in the program script allows Phuong My Chi to talk a lot, even a bit “over the top” when the two Lien Quan teams argue with each other. Or like Orange, who is willing to make a fool of herself on stage to participate in the rap battle.

Tran Thanh was praised for hosting a show with 30 female artists.

The coverage of episode one of Em xinh is the resonance of many factors besides the music. There, the rap battle of the “em xinh” before performing also became viral content on the internet. Combined with supporting factors such as humorous interactions, stage design, eye-catching choreography and visuals of the “em xinh”, episode one of the game show has many advantages to become a topic of discussion among the online community.

The initial success of Em xinh also came from the factor of "heavenly time, favorable location", when at that time, the Vietnamese music market had gone through a long period of gloom. After the fever North Bling and Unfortunately , Vietnamese music does not have any MVs strong enough to challenge the trending race.

At the same time, Tan Rookie All-Around is another game show with a large production scale that is on air. However, the game show produced by producer Yeah1 has not yet reached its most attractive and audience-attracting stage. Em xinh "say hi" almost "alone" took over television on the weekend, in the first episode, then freely bombarded social networks without any obstacles.

The first episode’s effect showed that the “pretty girls” have as much potential as their “older brothers”. Many potential female artists of the show immediately showed their abilities when they had the opportunity to participate in writing lyrics and producing new songs. The “pretty girls” who were expected to take charge of the music quality of the show, such as Tien Tien and Phao, performed well. The elements that were suspected to be out of place, such as Chau Bui and Quynh Anh Shyn, also had no difficulty integrating in the first episode.

The beautiful sister riding the wind struggled in the early stages, then gradually caught up and became a hit when it reached the final stage. The beautiful sister is the opposite. The show is creating a breakthrough at the starting line, but whether it can maintain this ideal achievement still needs more episodes to answer.

Source: https://baoquangninh.vn/chien-luoc-khon-ngoan-cua-em-xinh-3361264.html