Choose an approach that will touch the hearts of your readers.

It's not enough to simply reach readers in the usual way; more importantly, we must provide engaging information and innovative, appropriate methods of delivery to persuade and attract readers, touching their hearts. So that whenever readers think of beautifully designed, useful newspapers, and timely, emotionally rich information, they will think of Thanh Hoa Newspaper.

Choose an approach that will touch the hearts of your readers. Thanh Hoa Newspaper currently has 5 publications, including 3 print newspapers and 2 online publications: Thanh Hoa Daily Newspaper, Thanh Hoa Monthly Newspaper, Thanh Hoa Weekend Newspaper; Thanh Hoa Online Newspaper and the Culture and Life online special section. Photo: Ha Hieu

Therefore, Thanh Hoa Newspaper has continuously strived for innovation and creativity to produce new journalistic works with high informational content, especially digital content, to distribute on the platforms that Thanh Hoa Newspaper manages and uses, in order to serve a diverse range of readers. The entire team of nearly 100 people at Thanh Hoa Newspaper, from reporters, editors, technicians, and staff, have worked tirelessly every day to ensure that the novelty, creativity, and attractiveness of Thanh Hoa Newspaper's publications never cease.

Following the roadmap for innovation, especially after more than a year of implementing the Comprehensive Development Plan for Thanh Hoa Newspaper until 2025, with a vision to 2030, Thanh Hoa Newspaper now has 5 publications, including 3 print publications and 2 online publications, specifically: Thanh Hoa Daily Newspaper; Thanh Hoa Monthly Newspaper; Thanh Hoa Weekend Newspaper; Thanh Hoa Online Newspaper and the Culture and Life online special section. In addition, Thanh Hoa Newspaper manages 4 promotional channels on social media platforms: Facebook, Zalo, YouTube, and TikTok. These social media channels, established and managed by Thanh Hoa Newspaper, have a considerable readership. According to statistics from several reputable ranking organizations, at various times, Thanh Hoa Newspaper has been ranked among the top 5 local Party newspapers with the highest and most stable readership nationwide. The Thanh Hoa Newspaper YouTube channel, although only recently resuming regular operation about a year ago, has attracted a very encouraging and rapidly growing readership each month. The Thanh Hoa Newspaper Facebook page has over 23,000 followers, making it one of the local Party newspaper Facebook pages with the largest number of followers.

In its current development strategy, Thanh Hoa Newspaper identifies print publications as its core product and online publications as its spearhead, opening up a new approach in line with the strong trend of digital transformation today. Thanh Hoa Newspaper will simultaneously invest in both publication systems, including evaluations and selections to ensure targeted and breakthrough investments suitable for each period and information flow. In particular, it will invest in building and operating a converged newsroom model, considering it the heart of information coordination, ensuring timely and accurate information, and maximizing the value of information as quickly as possible. Thanh Hoa Newspaper's efforts are gradually moving towards building it into a leading multimedia news agency of the province. Specifically, for the Thanh Hoa Daily Newspaper, the Editorial Board has identified it as the primary publication for providing comprehensive and accurate information on all aspects of social life in the province, as well as important political and current events in the country and the world, to officials, Party members, and all segments of the population in the province. The Thanh Hoa Daily Newspaper Editorial Board has directed the restructuring of news articles and the organization of page and section production; innovating news writing towards brevity, increasing the number of feature articles, investigative reports, and in-depth reflections on issues, events, and areas of social life; and developing commentary, analytical articles, and diverse sections to serve a wide range of readers. With the monthly and weekend editions of Thanh Hoa newspaper, the Editorial Board has identified these publications as specialized, in-depth publications covering various fields to serve a more discerning readership. Therefore, they have attracted many experienced writers with deep knowledge, especially in history and culture, and writers with a penchant for entertaining content. In fact, many works in these publications have had a wide reach, receiving positive feedback and high praise from readers.

In particular, Thanh Hoa Newspaper has strongly implemented digital transformation in its media outlets, investing heavily in resources and leaving the clearest mark on its electronic publications. Besides personnel, it has invested in equipment and supporting software to create digital products that attract a large readership. With its borderless advantage, Thanh Hoa Newspaper's electronic publications have attracted many readers from other provinces and even abroad. Many of Thanh Hoa Newspaper's digital contents, such as multimedia, postcat, and video, have been widely received, shared, and positively reviewed by readers. These publications are considered a spearhead in providing timely and highly directional information, and also serve as a channel for external communication, promoting and enhancing the image and position of Thanh Hoa province and its people to friends both domestically and internationally.

With the advantage of easy access to readers, through these digital contents, Thanh Hoa Newspaper has created new journalistic products that suit the trend of reaching readers and has initially attracted a new readership, viewers, and listeners in various segments depending on the type of work. Some of the new digital content launched by Thanh Hoa Newspaper in the past year include the daily 6 AM podcast, the daily 6 PM video news; video sections commenting on events and perspectives of the week; video sections commenting on new, hot issues or issues of interest to readers; sports commentary videos; and in the future, Thanh Hoa Newspaper will add international commentary videos.

It can be said that, in the flow of journalistic innovation and creativity, and in order to gradually satisfy its readers, Thanh Hoa Newspaper is simultaneously employing two approaches. To align with the current trends in journalism and the increasingly high demands of readers, digital transformation in journalistic operations must become more vigorous. In other words, in the face of the significant changes occurring in the media ecosystem, Thanh Hoa Newspaper cannot stand aside but must proactively seek solutions to survive and develop, better fulfilling its mission. This mission must prioritize reader satisfaction, ensuring that all content on Thanh Hoa Newspaper is easily accessible, has a strong reach, and touches the hearts of its readers. The appropriate digital transformation, coupled with the creation of a wealth of creative digital content, will help Thanh Hoa Newspaper gradually and comprehensively change its operational and management methods, applying technology in the production and distribution of content, thereby increasingly satisfying its readers. We recognize this as a glorious mission, but also a challenging task. Above all, with all our respect, affection, understanding, and reverence for our readers, Thanh Hoa Newspaper will continuously strive and innovate...

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