Business owners in Vietnam want employees to use AI to work faster

How should businesses accompany and support workers so that the use of AI is not labeled as 'lazy' or 'ineffective'?

Psychologists say AI enables humans to focus on more creative and optimal tasks, by helping to handle repetitive tasks - Illustration: QUANG DINH

According to McKinsey's latest global survey, many businesses/organizations have begun to make many changes in their structures to take advantage of and create value from artificial intelligence (AI), and large corporations are leading this trend.

Businesses using AI is no longer strange

The study found that companies with annual revenues of $500 million or more are making faster changes than smaller businesses, steps that may include redesigning workflows while implementing AI, and appointing more leadership positions to oversee and govern the use of AI.

Companies are also hiring for new AI-related roles and retraining employees to use the tool. 21% of survey respondents said their organizations have fundamentally redesigned at least some of their work processes to implement AI.

Reflecting the need to use AI in businesses in Vietnam, Ms. Nguyen Tram Anh, growth director at Cogover - an AI-based business management platform, explained that business owners today want AI to speed up and increase the efficiency of employee tasks, along with summarizing the business situation and predicting customer needs.

"Business owners want employees to use AI to work faster, perhaps writing emails themselves, alerting when out of stock, tracking and taking care of customers themselves, closing orders themselves... All of these tasks must be automated," said Ms. Tram Anh.

Mr. Le Anh Tu, founder and CEO of iGEM, confirmed that his company's Gen Z staff often use AI for creative work.

"In my opinion, applying AI to work is the right thing to do. Even current applications more or less integrate AI, especially in the creative field," said Mr. Tu.

From the perspective of a business owner, Mr. Tu believes that creative employees must be able to use software with AI features that competitors are using, then depending on their abilities, they can produce products with more distinct features.

"If we don't use it, we will fall behind," he added.

Output control

According to iGEM CEO, it is impossible to prohibit employees from using AI at work, so business owners should approach it from the perspective of encouraging its use, but also need to know how to control quality and provide effective usage instructions.

A survey from McKinsey found that 27% of respondents at organizations that have deployed AI said their employees vet all content generated by AI before using it.

The study also found that new roles related to risk management are becoming part of enterprise AI implementation processes.

Thirteen percent of respondents said their organizations have hired AI compliance specialists, and 6 percent said they have hired AI ethics specialists.

Large organizations tend to hire for a wider variety of AI-related positions than smaller organizations, especially in positions like AI data scientists , machine learning engineers, and data engineers.

"If we ban it, productivity will decrease and quality will be somewhat inferior to other competitors. As for how effectively or reasonably you (employees) use it, the team leader or business owner must point that out and ask for improvement," said Mr. Tu.

Sharing her experience in implementing AI at Cogover, Ms. Tram Anh said that her company recommends that each employee have a ChatGPT Plus account to support work, but at the same time, it also provides standards and instructions so that employees can propose commands to AI (promt) more effectively.

"AI must be standardized from the beginning for it to be effective. The fact that employees use AI ineffectively is actually because no one has trained them to do this, and it is completely normal for them not to know," Ms. Tram Anh emphasized.

AI makes work more meaningful

Speaking to Fortune magazine, philosopher and psychology researcher Frank Martela said that AI can contribute to increasing the sense of meaning in work, because this tool allows people to focus on more creative and optimal tasks, while helping to handle repetitive tasks.

“The more we let AI handle the boring, repetitive tasks, the more we can focus on the interesting, creative, and challenging things,” said Martela.

NGHI VU

Source: https://tuoitre.vn/chu-doanh-nghiep-o-viet-nam-mong-muon-nhan-vien-su-dung-ai-de-lam-viec-nhanh-hon-20250803173602107.htm