Tourism - services are identified as one of the three strategic breakthroughs of the province in the 2020 - 2025 term. The province has been focusing on developing tourism - services to become a spearhead economic sector associated with the development of border economic zones and geoparks. However, in order for the province's tourism to develop in line with its potential and advantages, it is necessary to pay attention to supplementing, perfecting and improving the quality of human resources serving tourism to meet the quantity and capacity requirements.
The values of geology, geomorphology, history, and cultural identity have actively contributed to encouraging and promoting the development of tourism service models and types for tourists, associated with sustainable tourism development and socio-economic development in the locality. Many projects, areas, and tourist destinations have gradually shaped the scale, quality, and modern business methods, cooperating in tourism exploitation according to international standards. State management activities on tourism as well as tourism service business have changed towards professionalism and quality. Tourism products have gradually been shaped and invested in many new and unique tourism products, basically meeting market demand. Awareness and actions of all levels, sectors, and communities on the role and responsibility for tourism have also changed significantly.
Trung Khanh is a border district, a land with a long history and preserving the unique culture of the nation, endowed by nature with majestic beauty, terrain, climate, landscape, ecosystem with special tourist attraction, converging many characteristics for tourism development, is one of the districts located in the UNESCO Global Geopark Non Nuoc Cao Bang. Up to now, tourism infrastructure has been improved, state management of tourism has been strengthened, attracting tourists from all over the country to visit, explore the land, people, culture, especially the customs and practices of the indigenous people. The whole district has 52 tourist accommodation establishments, accommodation establishments (hotels, motels) are assessed and recognized by type and class for establishments that meet the standards. In 2023, the total number of tourists to Chongqing will reach 972,441, an increase of 422,356 compared to 2022. In 2024, the total number of tourists is estimated to reach 1,000,000.
Head of the Department of Culture and Information of Trung Khanh district, Luong Van La, said: In order to exploit the great potential and advantages of local tourism, the district has paid attention to state management of tourism, promptly implementing tourism directives to communes, towns and businesses, organizations and individuals doing tourism business in the area. However, human resources for investment in tourism are still lacking, and professional qualifications and skills are limited. Currently, from the Department of Culture and Information of the district to communes and towns, there are no officials or civil servants who have been professionally trained in tourism. Therefore, the capacity of some officials working in tourism has not met the requirements in the current period. Due to lack of training in tourism, the awareness of some households about the responsibility to comply with State regulations in tourism activities is limited, and business is spontaneous and unsustainable. In 2025, the district will focus on training and fostering human resources in the tourism sector to meet the requirements and tasks in the new period.
With the goal of developing sustainable tourism, in recent years, the province and the cultural sector have paid attention to and strengthened the training and development of tourism human resources to improve service quality. The Department of Culture, Sports and Tourism advises the province to increase the number of officials with expertise and experience in tourism to participate in state management activities; create conditions for specialized officials in units in the province and districts to participate in training courses on management knowledge and expertise in tourism. Every year, the Department presides over and coordinates with tourism universities and colleges, the Vietnam Tourism Association to organize training courses and foster tourism skills for officials in charge of tourism at the Department of Culture and Information of districts and cities, tourism service businesses, tour guides, and partners of Geoparks, etc.
In recent times, the Department of Culture, Sports and Tourism has organized conferences and training courses on tourism skills and expertise, training on tourism statistical reporting, guidance on tax declaration methods, opening accounting books for tourism businesses, training in food processing; basic tourism English training... for more than 800 people. The Non Nuoc Cao Bang Geopark Management Board has organized training courses, seminars, field surveys to improve capacity, and promote education about the Geopark for individuals, communities, and Geopark partners. Some districts have proactively funded and coordinated with the Department to invite lecturers to train. Through training courses, people understand and carry out heritage conservation activities associated with tourism development.
With these efforts, the quantity and quality of tourism human resources in the province have gradually improved. As of February 2020, the total number of tourism human resources in the province was 2,028 people (an increase of 121.7% compared to 2016), the number of people trained in tourism skills and profession was 512 people, accounting for 25.2% of the total number of human resources, the number of people with foreign language skills was 71 people, accounting for 3.5% of the total number of human resources, an increase of 80.5% compared to 2016. In 2023, the Department of Culture, Sports and Tourism managed 41 tour guides, including 14 international tour guides, 27 domestic tour guides, and 8 travel service business units in the province. Currently, the whole province has about 6,200 tourism workers. Of which, direct labor is about 2,480 people, indirect labor is about 3,720 people. The number of tourism workers who have been trained in tourism is 976 people, accounting for about 15.7% of the total number of tourism workers in the province.
However, according to the assessment of the Department of Culture, Sports and Tourism, in general, the number of laborers in the tourism industry of the province is still lacking and limited in terms of expertise and professionalism. The majority of the labor force in the industry are unskilled workers and few have received basic training in professional skills, affecting the quality of service to tourists. The tourism management team at all levels is still lacking, especially at the grassroots level, most of them are part-time workers, most of them have not received professional training, so their professional advice is not deep and effective, and coordination is not regular. The awareness of some cadres, party members, and local people about tourism is still low, especially in areas with development potential. The reason is that the awareness of the labor-using units and workers is not high, they do not attach importance to improving service quality, they do not have the awareness to self-study and participate in training courses at training facilities because their income is still low, not meeting their living standards and minimum needs. Coordination and communication between relevant departments is not regular due to lack of attention to the practicality and effectiveness of human resource training.
Regarding state management, according to statistics, the districts do not have tourism human resources working at the Department of Culture and Information. Currently, those working in tourism are from other majors. The Provincial Party Committee assigned the Department of Culture, Sports and Tourism to train 15 masters in the field of culture, sports and tourism by 2025. In the past, 8 people have been trained but not in tourism, due to many reasons: demand, desire, training facilities do not have enough masters so they do not recruit students.
The tourism industry is on the rise, playing an important role in the socio-economic development of the province. In 2022, it will reach over 1.1 million tourists, an increase of 165% over the same period in 2021; in 2023, it will reach 1.9 million, an increase of 72% over 2022; in 2024, due to the heavy impact of storm No. 3, the number of tourists decreased compared to the previous year but was still quite high, estimated at about 1.8 million visitors. Therefore, focusing on developing tourism human resources in the direction of ensuring both quantity and quality is an important solution for Cao Bang tourism to develop quickly and sustainably.
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Source: https://baocaobang.vn/chu-dong-phat-trien-nguon-nhan-luc-du-lich-3174151.html
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