According to the Department of Agriculture and Rural Development, the work of evaluating and classifying OCOP products (One Commune One Product Program) is carried out substantially, ensuring the prescribed criteria, especially "not chasing after achievements in quantity". The recognized products bring many practical values, taking advantage of potential and advantages; thereby developing the OCOP brand of Da Nang to reach further.
Specializing in manufacturing and trading more than 60 agarwood products from popular to high-end such as incense, cones, relaxing agarwood, bracelets, handicrafts, agarwood essential oil..., in 2023, Dana Elite Production, Trade and Service Co., Ltd. was recognized for two OCOP product lines: portable agarwood heart set and agarwood pen set.
Ms. Trinh Thi Kim Tuyen, Director of the company, said: “We recognized from the beginning that there are many types of agarwood products on the market. Therefore, when introduced to the market, the products must achieve the best quality and ensure a clear origin for consumers. In 2024, the company will continue to have two new product lines, the Ngu Hanh agarwood cone set and the Ngu Hanh agarwood incense set, which are recognized by the City People's Committee as achieving 4-star OCOP.
Through the OCOP program, we hope that the city will continue to support the promotion of products to many people and tourists; creating a quality OCOP Da Nang product brand. From the positive feedback from customers and not stopping at the 4 recognized product lines, in the coming time, we will expand to more diverse products, including agarwood handicraft products."
Meanwhile, Nhien Tam Cooperative (Hoa Minh Ward, Lien Chieu District) with 3 product lines: Ngoon brand crispy young grapefruit slices, Ngoon brand young grapefruit tea, Ngoon brand young grapefruit crispy sticks have just been evaluated and classified as 4-star OCOP products by the city. Aiming for products that are good for consumers' health, the company adheres to the principle of only using young grapefruit grown by natural methods.
With safe raw materials and a closed production process, the cooperative's products have been trusted and used by consumers everywhere. Up to now, the cooperative's products are available in many supermarkets, stores and distribution units throughout provinces and cities such as Ho Chi Minh City, Hanoi , Nha Trang, Da Lat... and exported to the US and Australia.
Ms. Nguyen Thi Thanh Tam, Director of Nhien Tam Cooperative said: “When bringing products to the market, we focus on meeting the criteria of quality, image, product design and price. Since participating in the OCOP program, the cooperative has continuously expanded its scale, improved product quality and diversified its consumption market. OCOP certified products are favorable conditions for customers to have more confidence in the quality of the cooperative's products, contributing to promoting consumption in the market and increasing the value of agricultural products”.
In order to unleash the development potential of local entities and advantages, the work of evaluating and classifying OCOP products is also carried out carefully and substantially. According to research, previously, the city-level evaluation council would evaluate and classify all OCOP products. However, after Decision No. 148/QD-TTg dated February 24, 2023 of the Prime Minister promulgating the set of criteria and regulations for evaluating and classifying products of the One Commune One Product Program was issued, the People's Committee at the district level was established to evaluate and organize the classification of products participating in the OCOP program.
Accordingly, the People's Committees of districts will issue approval decisions, organize the announcement of evaluation results and issue certificates for products achieving 3 stars. For products with scores of 4 stars or more, the records will be transferred to the city-level evaluation council for evaluation, classification and recognition.
According to the assessment of localities, the recognition of 3-star products is decentralized to districts, helping the survey and evaluation from the stage of selecting ideas, developing plans and completing evaluation and classification documents to be closer to reality. At the same time, localities are proactive in evaluating and classifying products, helping to shorten the process, time, and approval progress, and creating conditions for subjects to access and grant OCOP certification faster.
According to statistics, in the city, there are 118 products recognized as OCOP; of which there is 1 potential 5-star product participating in the Central level assessment, 43 products achieving 4 stars, and 74 products achieving 3 stars.
Deputy Director of the Department of Agriculture and Rural Development Vu Thi Bich Hau said that through the evaluation and classification rounds, it can be seen that OCOP products in the city are increasingly developed synchronously, especially in terms of quality, design and ensuring to meet the needs and tastes of consumers. The subjects have innovated technology, improved product quality as well as promoted trade and product promotion. The Department of Agriculture and Rural Development has also developed support policies from packaging, labels to technological lines, machinery, etc.
In 2025, the department will not only focus on increasing the number of products but also ensure that the city's OCOP products have a stable market. "For the city's current OCOP products, although the quantity is not large, they have a position and are increasingly affirming the brand of Da Nang products.
In the coming time, the products must create a market, especially right in Da Nang, which attracts many domestic and foreign tourists. In addition, the department will continue to support to bring these products to foreign markets, ensuring that they fully meet import and export standards," said Ms. Vu Thi Bich Hau.
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Source: http://baodanang.vn/kinhte/202502/chu-trong-khai-thac-thuong-hieu-ocop-da-nang-4000859/
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