Entering the peak summer tourism season of 2023, some travel agencies reported that there was a situation where accommodation establishments in Mui Ne - Phan Thiet did not accept guests staying for 1 night on weekends, "forcing guests" to book meals at the resort... This information immediately received many comments, and at the same time, Binh Thuan Tourism Association also officially issued a Press Release on related content.
Specifically, the electronic newspaper posted: "Some travel companies reported that many hotels and resorts in Mui Ne - Phan Thiet only accept guests booking rooms for 2 nights and have to book 1-2 meals in the resort"... Regarding this issue, the Association discussed on the Association's Standing Committee group, checked information with hotel and resort managers in the province. Then, it reported to industry and local leaders and informed the press with accurate content so as not to affect the reputation and brand of Binh Thuan tourism - the Press Release of the Binh Thuan Tourism Association said.
The fact that accommodation establishments limit guests to only staying 1 night on weekends causes difficulties for travel agencies and independent tourists, especially when tourism activities enter the peak summer of 2023. Some opinions state that prioritizing guests to book 2 nights on weekends will inadvertently narrow the target customers who want to join the tour, and for travel agencies, even if they find a place to accept groups to stay 1 night, the price is often very high. Or having to book 1-2 meals or organize a Gala Dinner at the resort can affect the time that tourists spend exploring, enjoying the beautiful scenery, learning about history - culture, experiencing local cuisine... outside the accommodation.
However, there are opinions that this is not a new issue, because not only Mui Ne - Phan Thiet but also many other attractive destinations in other localities often apply it during the 3 summer months (from June to the end of August). As discussed by a representative of a unit specializing in consulting on tourism product development, resorts or hotels setting conditions for accepting guests staying for 2 nights or more is not new in tourism. In addition, there are opinions stating that the reason why accommodation establishments are often affected by seasonality, so the above requirements should be made during the peak season to compensate for the low season with few guests, aiming to optimize revenue and serve reinvestment in facilities...
According to the Binh Thuan Tourism Association, each accommodation facility has its own characteristics to segment and select target customers. If on weekends during the peak summer tourist season, due to the large number of tourists, most 4-5 star hotels and resorts prioritize customers who need to use standard services. With large-scale group tourism, the number of spare rooms, especially at 4-5 star accommodation facilities, is difficult to meet. At the same time, it is affirmed that not all hotels and resorts in Mui Ne - Phan Thiet sell rooms to groups for 2 nights on weekends and currently on the forum of tourism businesses in Binh Thuan, many accommodation facilities post information inviting tourists to stay 1 night on weekends. Moreover, the application of revenue management in the hotel industry is very broad and flexible, using many tools such as demand forecasting, comparing times to come up with the right sales policy for the right audience and time. Including the length of stay, meals, additional promotional services (package services) to create conditions for tourists to experience the best vacation... Therefore, the case of not accepting guests to stay 1 night on the weekend, "forcing guests" to order meals at the accommodation facility does not reflect the actual operation of hotels, resorts in particular and the tourism industry in Binh Thuan in general.
Hosting the National Tourism Year 2023 - Binh Thuan - Green Convergence with many activities to attract visitors, the whole province currently has hundreds of accommodation establishments with nearly 18,000 rooms (of which dozens are hotels and resorts with 3-5 star standards with about 5,000 rooms). Recently, the expressway section Phan Thiet - Dau Giay and Vinh Hao - Phan Thiet has been seamlessly connected and officially put into use, helping to significantly shorten the travel time to the "resort capital". Thanks to that, Binh Thuan has recorded a significant increase in the number of visitors coming to relax, visit, and entertain. It is forecasted that in the near future, especially during the peak summer of 2023, the number of visitors continuing to flock to the weekends may cause overload, so many local accommodation establishments are also interested in building and introducing preferential product packages, directing tourists to choose to stay during the week (instead of weekends) to get good prices as well as ensure attentive service. Therefore, each tourist can determine their conditions and needs, thereby deciding on the right accommodation and time for their vacation to bring comfort and impression...
“Not all hotels and resorts in Mui Ne - Phan Thiet sell rooms to groups of guests staying for 2 nights on weekends and currently on the tourism business forum in Binh Thuan, many accommodation establishments post information inviting guests to stay for 1 night on weekends…”
- According to Binh Thuan Tourism Association.
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