On the evening of April 14 (March 6 of the lunar calendar) at the Hung Temple Historical Site, Phuonglly Media Company Limited organized the art performance program "Xoan Festival 2024 - Heritage Land".
Leaders of the Department of Culture, Sports and Tourism awarded the 2024 Phu Tho Province Tourism Promotion Ambassador ribbon to Miss Vietnam Global Tourism 2021 Ly Kim Thao.
Attending the program were comrades: Nguyen Trung Kien - Member of the Provincial Party Committee, Head of the Provincial Party Committee's Internal Affairs Committee; Nguyen Thi Hong Lam - Member of the Provincial Party Committee, Vice Chairwoman of the Provincial People's Council; leaders of a number of departments, branches, and units of the province, along with a large number of people and tourists.
Delegates attending the program.
At the program, nearly 300 artists, singers, actors, and dancers performed many unique art performances, elaborately staged, imbued with traditional values, honoring Phu Tho Xoan Singing - Representative Intangible Cultural Heritage of Humanity, praising the homeland, country, and people of Vietnam such as: "Khai Trong Mon Dinh", "Medley of Xoan Festival Songs - Trong Quan - Xin Hue Do Hue - Bo Bo", "Theo Anh Ve Ban", "Mot Vong Viet Nam"...
Representative of Vietnam Record Organization Vietking awarded the Record Certificate for the Ao Dai Collection "Returning to the Roots"
Along with that was the performance of unique fashion collections imbued with the cultural colors of the Ancestral Land by designers Phuong Ho, Phuong Nguyen, Thoa Tran such as "Xoan", "Hon Viet", "Ve voi goi nguon", "Di hanh". The performance by beauty queens and models, combined with performing arts and shimmering, magical sound and light effects at the Hung Temple Historical Site, created an attractive cultural - fashion event, attracting the attention of many people and tourists.
Also at the program, Miss Vietnam Global Tourism 2021 Ly Kim Thao was announced and introduced as the Ambassador to promote the tourism image of Phu Tho province in 2024; Vietnam Record Organization Vietking awarded the Record Certificate to the brocade ao dai connecting the quintessence of the Northwest by designer Phuong Ho and the Ao dai collection "Returning to the origin", inspired by the Hung Temple Festival, creating the first landscape painting of the Hung Temple Historical Relic Site on silk in Vietnam by designer Thoa Tran.
The program contributes to preserving and promoting the cultural heritage values of the Ancestral Land in particular and of the Vietnamese people in general, while also contributing to introducing and promoting the potential and strengths of local tourism and cultural resources to promote tourism development in the Ancestral Land region.
Some pictures at the program:
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