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Digital transformation: Leverage for tourism development

Since the Covid-19 pandemic, digital transformation has become an inevitable development direction for the tourism industry. This momentum has been further strengthened when Resolution No. 57-NQ/TW dated December 22, 2024 of the Politburo established science, technology, innovation and digital transformation as pillars of national development.

Báo Nhân dânBáo Nhân dân09/07/2025

Visitors to Quang Ninh Museum can experience the digital commentary system in English and Vietnamese via Audio Guide. (Photo: THUAN THANH)
Visitors to Quang Ninh Museum can experience the digital commentary system in English and Vietnamese via Audio Guide. (Photo: THUAN THANH)

Part 1: When digital transformation becomes a growth driver

Technological solutions such as Artificial Intelligence (AI), Internet of Things (IoT), big data, blockchain, virtual reality (VR) have helped tourists enhance their experiences and develop sustainable tourism . In 2024, the number of domestic visitors will reach about 110 million, about 17.5 million international visitors, an increase of nearly 39% compared to 2023 and total revenue will reach about 850,000 billion VND...

The effectiveness of digital transformation

As a Vietnamese expatriate who has been away from home for many years, David Duc (British nationality) chose Quang Ninh Museum as the first destination on his tour. He was surprised to see that everything from the exhibition space to the explanation form was applied digital technology . Previously, visitors had to buy paper tickets, but now they can buy tickets online and check tickets using the automatic door system after scanning the QR code.

The automatic audio guide system supports visitors in English and Vietnamese. The easy-to-understand and easy-to-remember language, combined with codes corresponding to each exhibition area such as Yen Tu relic and Truc Lam Zen sect, underground coal mining... has helped visitors gain a deeper understanding of the history, culture and people of the mining land. In addition, visitors can experience the 3D virtual reality museum at the website baotangao.baotangquangninh.vn; 360-degree digitalization via cameras placed at relic sites and tourist attractions to simultaneously visit and explore impressive destinations such as Tra Co Communal House, Dong - Yen Tu Pagoda, Ha Long Bay...

In Da Nang, the locality that has been at the forefront of digital transformation for many years, the applications "One touch to Da Nang" (VR360); Integrated 3D Scan technology; Electronic tourism information portal; Online travel fair have contributed to effectively promoting tourism. Many tourists were impressed when witnessing the MARS robot named "Ms.Ariyana" brought in by Furama Resort Da Nang Hotel to support the organization. This robot has participated in many important events such as: Welcoming General Secretary To Lam on March 29, 2025, Da Nang Semiconductor Day in 2024; Super Vietnam in 2025; AI Da Nang in 2025 and hundreds of other conferences. The appearance of robots contributes to professionalizing services and optimizing human resources.

Hanoi tourism has many diverse and rich types such as spirituality, craft villages, historical and cultural relics... With support from the Vietnam National Administration of Tourism, Hanoi has deployed 13 points applying the "Online-Connected-Multimodal" electronic ticket system at the Temple of Literature - Quoc Tu Giam; Vietnam Fine Arts Museum, National History Museum...

According to statistics from the Vietnam E-commerce Association (VECOM), the rate of domestic tourists booking hotels and tours online is over 60%; the rate of international tourists using these two services is over 75%.

Deputy Director of the Vietnam National Administration of Tourism Pham Van Thuy said that digital transformation is gradually changing the face of Vietnam's tourism industry in a more professional, modern and effective direction, which is to create a shared digital ecosystem for the entire industry such as: Vietnam tourism data system, tourism statistics reporting software, "Vietnam Tourism - Vietnam Travel" application...

Creating a foundational mindset for innovation

In many localities such as Hanoi, Khanh Hoa, Ho Chi Minh City... destinations have been digitized, e-tickets and cashless payments have been applied. Tourism businesses have begun to apply artificial intelligence (AI) and big data technology to business, market analysis and customer care. Energy-saving technology and the Internet of Things (IoT) have also been applied in accommodation establishments.

According to Deputy Director of the Department of Culture, Sports and Tourism of Quang Ninh province Nguyen Lam Nguyen, the whole province has nearly 200/370 relics with QR codes so that visitors can scan and learn about culture and history.

Also through digital technology platforms, the capital's tourism industry has built a communication strategy on digital platforms to promote the image of civilized, safe and friendly tourism. Deputy Director of the Hanoi Department of Tourism Tran Trung Hieu said that along with types of tourism such as night tourism associated with historical and cultural relics at Hoa Lo Prison, Thang Long Imperial Citadel, etc., medical tourism has also received investment attention from the city with the "Hanoi High-Tech and Digestive Center at Xanh Pon General Hospital". High-quality agricultural tourism products, eco-tourism, and resorts associated with new rural construction have attracted thousands of domestic and foreign visitors each year.

Tourism businesses, especially in the accommodation sector, have shifted strongly to digital platforms. Most hotels in Da Nang have applied platforms such as Agoda, Booking, Traveloka... to help customers look up and book rooms quickly. Some large hotels and international chains have also deployed digital systems such as chatbots integrated with Chat GPT, hotel information management systems and 360-degree travel experiences with smart technology applications in automatic check-in at the counter or via phone applications, quick check-in and check-out and mobile applications for booking services, ordering food, giving online feedback...

Chairman of the Vietnam Tourism Association Vu The Binh said that if the tourism industry does not keep up with the times, it will be difficult for it to compete in the increasingly fierce global market. Since 2018, when the Tourism Law took effect, the application of modern science and technology has been identified as a key orientation to serve the management and development of the tourism industry. Many activities have been organized in the spirit of innovation, typically international tourism fairs with themes related to the 4.0 Industrial Revolution. This is an important step to create a fundamental mindset for the process of innovation in the tourism industry.

Source: https://nhandan.vn/chuyen-doi-so-don-bay-phat-trien-du-lich-post892498.html


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