Reuters describes Chinese temple visits in 2023 as having more than quadrupled from the previous year, while lottery ticket sales in April rose to their highest level in a decade.
In contrast, youth unemployment hit a record 20.4% in April and multiple indicators suggest China's economic recovery is falling short of expectations after the government fully lifted COVID-19 restrictions.
Against that backdrop, stock prices of sacred Buddhist travel and lottery companies in China soared for the second consecutive day on June 1.
For example, shares of Emei Shan Tourism, a spiritual tourism company, and Anhui Jiuhuashan Tourism Development, the operator of the sacred mountain Jiuhuashan, both rose 10%.
Emei and Jiuhua Mountains are two of China's most famous sacred Buddhist mountains, attracting millions of tourists each year.
Shares of state-owned China Sports Industry Group, which operates a lottery business, also rose 10% for two consecutive sessions.
Data shows that Chinese temple visits in 2023 increased more than fourfold compared to last year. Photo: REUTERS
“The stock rally reflects a major change in the macro economy this year, which has put increasing pressure on young people’s employment,” said Shi Pengfei, a consumer analyst at Beijing-based Spring Capital.
"I hope that the youth unemployment rate will not increase too soon as the graduation season approaches. Meanwhile, with the upcoming summer vacation, I hope young people will have more time to travel," said Mr. Shi Pengfei.
The sector-specific gains contrast with moves in the broader market. China’s main stock exchange has given back most of its gains since November but is down 1% so far in 2023 due to a lackluster economic recovery and rising geopolitical tensions.
Many Chinese households are returning to safer assets, targeting bonds and deposits. They are also looking to largely state-owned sectors such as banks, energy companies and telecoms, which offer dividends as reliably as bonds.
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