COFIDEC: Pioneering green transformation with a two-pillar strategy

In the context that the Vietnamese seafood industry is under increasing pressure from international requirements on quality, safety and sustainable development, the Coastal Economic Development Company (COFIDEC - a member unit of Saigon Trading Group - One Member Limited Liability Company (SATRA) has determined its development strategy based on two parallel pillars: Export and domestic.

This is a strategic move that helps businesses not only strengthen their position in the global market but also expand their foothold in the domestic market.

The trust from long-term partners from Japan is the clearest proof of COFIDEC's product quality and brand reputation. (Photo: SATRA)

Conquering the difficult market

In the first half of 2025, COFIDEC recorded revenue reaching 58.6% of the yearly plan, up 14.1% over the same period. Notably, export turnover completed 54.3% of the yearly plan, while profit exceeded 24% of the plan.

To maintain this achievement in the context of rising input costs, COFIDEC proactively “greened” the production process, improved management efficiency and expanded its high-quality product line such as spring rolls, frozen vegetables, and breaded seafood. These products have conquered demanding markets such as Japan, Korea, the United States and Australia.

COFIDEC is focusing on developing clean raw material areas in the Mekong Delta according to GlobalGAP standards. (Photo: SATRA)

Over the past time, in order to consolidate its position as one of the leading export enterprises, COFIDEC has built and maintained a comprehensive quality management system. The company is recognized with many important certifications, including HACCP, ISO 22000, BRC and HALAL. These certifications are not only proof of its commitment to food safety and quality management, but also the necessary “passport” for COFIDEC products to penetrate and maintain their presence in international markets.

HACCP (Hazard Analysis and Critical Control Points) and ISO 22000 (Food Safety Management System) ensure that production processes are strictly controlled to prevent food safety hazards. Meanwhile, BRC (British Retail Consortium Global Standard for Food Safety) is an important requirement to access European retailers, and HALAL certification allows products to access Muslim markets. Possessing these certifications simultaneously shows that COFIDEC's production capacity has met basic global standards.

COFIDEC FOODS products are recognized with many important certifications such as: HACCP, ISO 22000, BRC and HALAL. (Photo: SATRA)

Increase domestic resistance

COFIDEC Director, Mr. Doan Van Nam, said that the domestic market is the second pillar, supporting export activities, therefore, bringing pre-processed and quick-processed products under the COFIDEC FOODS brand into large retail systems such as SATRA, AEON Mall, and Emart not only helps diversify revenue sources but also creates a solid "stepping stone" against fluctuations in the international market.

“COFIDEC FOODS is currently distributed at the SATRA retail system (including 04 Satramart supermarkets and nearly 180 Satrafoods convenience stores),” Mr. Nam cited.

This strategy not only helps diversify revenue sources, minimize the risk of dependence on international markets, but also strengthens the brand in the eyes of Vietnamese consumers. Meeting the strict standards of domestic supermarkets also creates leverage for COFIDEC to maintain quality, stabilize output and build a "launching pad" for sustainable development.

Reaching the position of Vietnamese seafood

With a dual export-domestic strategy and a steadfast commitment to sustainable development, COFIDEC is building a modern, responsible and resilient business model. The business achievements in the first half of 2025 are proof of the right direction, helping COFIDEC not only maintain its position as a leading exporter but also affirm its pioneering role in elevating the Vietnamese seafood industry on the path of green and sustainable development.

Source: https://baolangson.vn/cofidec-tien-phong-chuyen-doi-xanh-voi-chien-luoc-hai-tru-cot-5059075.html