• Digital technology - The key to expanding the agricultural market.
  • Innovate governance and apply digital technology to build a modern, converged newsroom.
  • Equipping people with digital technology knowledge.

Bringing technology to farmers

To change the traditional, quantity-driven mindset of farmers in agriculture, it is essential to provide them with access to technology. Mr. Nguyen Hoang Thoai, Chairman of the Provincial Farmers' Association, stated: "To leverage our role as a bridge, helping farmers access modern technology and move towards digital transformation in agriculture, the Farmers' Associations at all levels in the province have recently intensified their efforts in disseminating information and providing training on the application of technology in production and business; supporting farmers in connecting with e-commerce platforms to sell their products, thereby equipping them with the necessary knowledge about digital transformation so they can change their perceptions and innovate their thinking."

In addition, the association coordinates with relevant units to support farmers in registering trademarks for their products and goods; implementing good agricultural practices, VietGAP certification standards and traceability labels; and guiding and assisting production and business households in carrying out food safety certification procedures.

The use of drones to spray fertilizer and pesticides on fields is becoming increasingly common. The use of drones to spray fertilizer and pesticides on fields is becoming increasingly common.

Strengthening linkages and creating conditions for members and farmers in the province to participate in a series of events on trade promotion, advertising, introduction, and market connection for OCOP products and agricultural products within and outside the province. Integrating programs and projects to build many green agricultural production models that apply high technology, are efficient, and sustainable.

With the support of technology, many distinctive products such as Rach Goc dried shrimp, U Minh Ha honey, Ca Mau crab, Hong Dan red rice, salted mud crab, safe vegetables, etc., are widely promoted, branded, and available in supermarket chains and e-commerce platforms. Statistics show that to date, 3,441 farmer members have accounts on Postmart and Felix platforms, thereby expanding their consumer market.