Vietnam National Administration of Tourism conducts survey on community tourism product development in Quang Ngai

From November 21-25, 2025, the Vietnam National Administration of Tourism organized a survey program and a workshop on sustainable community tourism product development in Quang Ngai.

This activity not only aims to implement the National Target Program on socio-economic development of ethnic minority and mountainous areas, but is also a strategic step to assess and exploit the potential of ecological and cultural tourism of the region, especially in Mang Den, Quang Ngai and connecting points in Kon Tum .

The survey and workshop program is chaired by the Vietnam National Administration of Tourism, in coordination with the Department of Culture, Sports and Tourism of Quang Ngai province, to realize the goal of sustainable tourism development in mountainous areas. The main objective of the program is to comprehensively assess the potential and strengths of localities in forming and developing specific tourism products. These products are oriented to be closely linked to the culture of ethnic minority communities, eco-tourism and resorts, and experiential agricultural tourism.

The delegation surveyed the famous natural landscape of Pa Sy waterfall, Mang Den. Photo: TITC

The survey team, including experts, managers and tourism businesses, conducted a survey of a series of key community and eco-tourism destinations, focusing on Mang Den Tourist Area (Kon Tum) and neighboring community tourism villages: Unique accommodation experience: Survey of the tree house area in Mang Den, a creative highlight, highly exploratory, attracting young tourists and groups of guests looking for differences; visit Konpring Community Tourism Village - a place that deeply preserves the cultural identity of the Mo Nam ethnic group, developed according to the sustainable community tourism model; Survey of famous natural landscapes such as Pa Sy waterfall, along with Mang Den pine forest - the ideal "green lung" for resort tourism and health care.

The delegation visited and surveyed Konpring Community Tourism Village - a place that deeply preserves the cultural identity of the Mo Nam ethnic group. Photo: TITC

The delegation also surveyed the potential in Kon Tum ward, including Kon Jo Dri and A Biu community tourism villages (Ngọk Bay commune), along with urban tourism products such as Dak Bla riverside coffee and Kon Klor suspension bridge at night, in order to find the connection between traditional cultural tourism and modern street tourism.

In addition, the delegation visited Kon Teo village in Dak Lap and worked with the leaders of Dak Pxi commune on the orientation of developing tourism in the direction of ecology and nature associated with local community culture.

The survey team worked with the leaders of Dak Pxi commune on tourism development orientation. Photo: TITC

Through the survey program, experts and businesses have had a basis to comprehensively evaluate the potential of ethnic minority community tourism in the area. The general assessment is that Mang Den and neighboring community sites possess outstanding potential to become a high-class community tourism and eco-resort center in the Central Highlands. The outstanding potential is the ideal cool climate all year round, suitable for resort tourism and health care; the diversity and cultural identity of ethnic minority communities; the distinctive product is the appearance of unique products such as tree house areas.

The delegation surveyed the tree house area in Mang Den, a creative and highly exploratory highlight that attracts young tourists and groups looking for something different. Photo: TITC

In the coming time, Quang Ngai needs to focus on a sustainable tourism model, in which local people are the main subjects in providing services and preserving heritage; investing in training in community tourism skills, standardizing the quality of homestay accommodation, traditional cuisine and folk performing arts; linking product chains closely linking natural attractions (Pa Sy waterfall, Dak Ke lake) with indigenous cultural experiences (Vi Ro Ngheo), creating a complete tourism supply chain, bringing long-term economic benefits to the community.

The delegation visited and surveyed Kon Teo village in Dak Lap. Photo: TITC

In the program, on November 24, the Vietnam National Administration of Tourism will coordinate with the Department of Culture, Sports and Tourism of Quang Ngai province to organize a workshop on sustainable community tourism development in ethnic minority and mountainous areas by 2025. This is an opportunity for experts, managers and businesses to directly share valuable knowledge and experience with people representing ethnic communities in Quang Ngai.

The survey program not only clarifies the potential and advantages of regional tourism but also affirms the commitment of the Vietnam National Administration of Tourism to accompany and support localities and people in the process of implementing activities and programs to develop sustainable community tourism.

Vietnam National Administration of Tourism

Source: https://bvhttdl.gov.vn/cuc-du-lich-quoc-gia-viet-nam-to-chuc-khao-sat-phat-trien-san-pham-du-lich-cong-dong-tai-quang-ngai-20251124144922013.htm