Ho Chi Minh City aims to welcome 61 million visitors in 2026

In 2026, Ho Chi Minh City aims to welcome about 11 million international visitors, about 50 million domestic tourists, with total tourism revenue estimated at 330 trillion VND.

Many events are held at Nguyen Hue walking street area.

In the context of complex changes in world and regional geopolitics ; fiercer competition with major powers; escalating and prolonged conflicts in some regions, the world and regional economic situation will have many impacts on the development of the City, significantly impacting the socio-economic situation, including major challenges to tourism development, the demand for tourism and entertainment of international tourists will decline, significantly affecting the tourism industry.

In 2026, Ho Chi Minh City aims to focus on implementing the Ho Chi Minh City Tourism Development Project to 2030 with the main objectives: Continuing to improve the quality and diversify the City's tourism products, focusing on typical tourism products, developing new tourism products: green tourism, smart tourism, agricultural tourism, tourism associated with cultural heritage, urban heritage, destinations and tourism brands of the City; Focus on communication and promotion of typical tourism products, destinations and tourism brands of the City; Strengthen promotion and access to new tourism markets, especially from Europe and America, the Middle East...; Promote sustainable tourism development, protect the environment and indigenous culture; Improve service quality; Promote tourism stimulus and exploit digital applications in tourism.

Of which, it is expected that Ho Chi Minh City will welcome about 11 million international visitors in 2026, domestic tourists will welcome about 50 million visitors, total tourism revenue is estimated at 330 trillion VND.

To achieve these goals, the City has implemented a series of key tasks on tourism development orientation, organizational restructuring, streamlining the apparatus, tourism product development, tourism promotion, organization and training of human resources, communication work, state management, administrative reform, inspection work, and ensuring a safe and secure tourism environment in the City.

The city will adjust and supplement the Tourism Development Project until 2030, promoting the advantages after merging Binh Duong and Ba Ria - Vung Tau provinces. In particular, focusing on repositioning the vision, development orientation, core values, growth targets, key markets, products, and tourism brands of Ho Chi Minh City. Redefine the comprehensive economic - social - tourism linkage orientation between Ho Chi Minh City and regions and localities nationwide to promote the strengths of each region, increase competitive advantages...

The city will also conduct surveys, investigations, and assessments of tourism resources to reposition products and develop new product development orientations. Develop specific tourism products for each locality after having clear management decentralization. Focus on developing night tourism associated with piloting public-private partnership mechanisms in the fields of culture and sports such as night museum tours, art performances, etc.

In addition, develop waterway tourism, build and announce new typical tourism products of Ho Chi Minh City and 3D/360 degree online tourism platforms in many languages. Develop culinary tourism products; organize survey, introduction and promotion programs. Focus on developing Con Dao tourism products in the direction of sustainable resources - ecology - resort, associated with safety standards, conservation and destination capacity management.

Develop policies to encourage tourism development in Ho Chi Minh City, propose adjustments to administrative regulations to minimize procedures, create the most open and quickest conditions for investors in the tourism sector in Ho Chi Minh City. Develop accommodation facilities, entertainment facilities, shopping facilities, large-scale high-end complex resorts in the tourism development driving areas to create brands and destinations for the tourism industry; invest in road, waterway and railway infrastructure connecting to tourist clusters, national and regional tourist areas with tourism development potential.

Implement programs connecting tourism with trade and agricultural promotion activities

To attract visitors to the City, in addition to organizing summer tourism stimulus programs, linking with industry and trade programs. Strengthening promotional activities in domestic and foreign markets. Improving the quality, scale and increasing the experience activities for tourists for festivals and events including: ITE - HCMC 2026, River Festival, Ho Chi Minh City International Marathon, Tourism Week and domestic and foreign tourism promotion and promotion programs. Accompanying departments and branches to advise on hosting economic, cultural, sports, educational events... at national, regional and international levels to promote destination brands, enhance the brand positioning of Ho Chi Minh City.

• Ho Chi Minh City River Festival wins more international awards

In addition, to improve the quality of human resources in the industry, Ho Chi Minh City focuses on organizing and training human resources through activities such as: disseminating and popularizing tourism laws, implementing knowledge update courses for tour guides, supporting policies for funding the development of human resources for tour guides, focusing on improving the capacity of the tourism industry's workforce, aiming for professional, high-quality human resources, and a civilized and polite community. Continuing to implement the ST4SD Project Training Program, organizing skill competitions, conferences to develop high-quality and integrated human resources for the Ho Chi Minh City Hotel industry, aiming to share solutions for developing human resources for the Ho Chi Minh City hotel industry in the direction of professionalism, creativity and international integration...

Source: https://bvhttdl.gov.vn/tp-ho-chi-minh-dat-muc-tieu-don-61-trieu-luot-khach-trong-nam-2026-20251124183104551.htm