The book examines how to influence

Cuốn sách nghiên cứu cách thức gây ảnh hưởng - Ảnh 1.

Cuốn sách nghiên cứu cách thức gây ảnh hưởng - Ảnh 2.

Cuốn sách nghiên cứu cách thức gây ảnh hưởng - Ảnh 3.

Propaganda is the means by which ideas are spread.

Hoang Xuan Viet (1930-2014) was a writer, translator, linguist, educator , and scholar specializing in rhetoric. He had about 300 published books conveying practical knowledge for life, containing valuable lessons about skills and virtues that need to be practiced to perfect oneself and achieve success.

When it comes to propaganda, people often think of political issues, however "propaganda" in the book " The Art of Influence or the Spread of Ideas" by translator Hoang Xuan Viet simply understood as spreading ideas, synonymous with communication, propaganda.

Cuốn sách nghiên cứu cách thức gây ảnh hưởng - Ảnh 4.

Propaganda is the activity of disseminating knowledge, ideas, and value systems, influencing the masses in society with the aim of "grasping the masses, directing them toward the public interest, shaping their temperament, making them speak this way, act that way, accept or deny, build or destroy". In itself, propaganda has no reason for its existence. It exists for ideology. The purpose of propaganda is a tool to disseminate truth and justice.

" Influence or Indoctrination" is a research book on applied psychology, sharing important knowledge to understand how to influence and disseminate ideas in life from politics to business and society. The author provides specific and detailed examples to explain complex concepts, making it easier for readers to understand and access.

Propaganda and mass psychology are related.

" Influence or Indoctrination" bag consists of 2 parts: Raising the issue of spreading ideology and propaganda. How to spread ideology or propaganda? In each part, the author explains the role, the reasons why and how to effectively spread what he wants to convey.

Cuốn sách nghiên cứu cách thức gây ảnh hưởng - Ảnh 5.

Propaganda or advertising must be built on a psychological foundation. Propagandists should understand the psychology of the masses and rely on the laws to succeed. The author commented, "The magic of propaganda is not to suppress like a weapon but to apply the technique of suggestion on the masses to exploit their passive nature, move their hearts, and make them eagerly imitate."

The author mentions and analyzes the forms of propaganda: forums, newspapers, books, education, collective arts, silver screen; velvet screen, telegraph, radio, telephone, television. The form and method of propaganda play a decisive role in the results and effectiveness of ideological propaganda. However, it is necessary to skillfully apply the forms and methods of propaganda appropriately depending on specific conditions.

Cuốn sách nghiên cứu cách thức gây ảnh hưởng - Ảnh 6.

The ideological values of scholar Hoang Xuan Viet seem to be "eternally old", but are always extremely practical in every period. Written in an accessible style, it is not only useful for psychology experts but also for those interested in self-development, enhancing communication and leadership skills. " The art of influence or spreading ideas" is a book that helps readers better understand the impact of thoughts and how to use them to achieve life goals.

The book " Influence or Indoctrination" was carefully selected by the Founder - Chairman of Trung Nguyen Legend Group Dang Le Nguyen Vu in the field of Psychology in the Life-Changing Foundation Bookcase. Readers can easily find and buy books at Trung Nguyen Legend spaces nationwide.