Da Nang: Summer tourism boom thanks to Fireworks Festival

This is an opportunity for the city to affirm its position as “Asia’s leading festival and event city”, while contributing to attracting a large number of international visitors to Da Nang, a dynamic, creative and friendly coastal destination. After 12 times of organization, DIFF has attracted nearly 11 million visitors, contributing to increasing the city’s tourism revenue by nearly 38,000 billion VND.

Connecting diverse tourism activities of the city

DIFF takes place in the summer, the peak tourist season, always creating a special attraction for domestic and foreign tourists. When colorful fireworks display lights up the banks of the Han River, tourism and service activities in Da Nang are more vibrant than ever. This is the time when the city enters the busiest tourist season of the year.

Hotels and accommodation facilities are always crowded. At famous entertainment and tourist areas such as Ba Na Hills, Nui Than Tai Hot Spring Park, Asia Park, etc., many new and attractive activities are organized to serve the diverse needs of tourists.

Mr. Nguyen Duc Quynh, Chairman of the Danang Hotel Association, commented: “DIFF has become an iconic event brand of the city. Not only does it contribute to promoting the image of a dynamic and hospitable Danang, the festival is also a catalyst to stimulate domestic and international tourism, helping Danang become one of the fastest recovering and growing destinations in terms of visitor numbers.”

To effectively take advantage of the spread of DIFF, the Da Nang City Tourism Association has built many tourism products revolving around the event such as package tours combining sightseeing and fireworks viewing, food tours with fireworks tickets, attractive combo packages of accommodation and entertainment, accompanied by communication activities and widespread distribution to tourists.

Mr. Ho Thanh Tu, Chairman of the Da Nang Tourism Association, said: “We have connected with airlines and hotel systems to launch many promotional combo packages. Along with that, culinary activities, night tours and new products will be deployed in parallel, bringing visitors diverse experiences during the festive season.”

DIFF 2025 will feature 10 fireworks display teams from various countries, with competition nights being invested in on a larger scale and more systematically, demonstrating the festival's growing appeal and its prominent role in Da Nang tourism growth.

Director of Da Nang Department of Tourism Truong Thi Hong Hanh informed: “This year, we will strengthen domestic and international communication. For the international market, we will focus on communication through travel agencies and international press agencies; domestically, we will focus on newspapers, radio and social networks. We expect DIFF 2025 to contribute to the excitement of the summer tourism market and welcome from 4 to 4.5 million visitors, an increase of 12% - 15% compared to the same period in 2024”.

Besides DIFF, “Enjoy Danang Festival 2025” will also take place at Bien Dong Park with a scale of more than 20,000 guests, gathering many famous artists and singers along with a series of rich cultural, sports, tourism and culinary events. Outstanding activities taking place from June 19 to 23 include the “Taste of Summer” culinary space with 60 booths at Bien Dong Park; the “Da Nang Fishing Village Story” art space at Man Thai beach; the “Colors of Sea Art” check-in space at Bien Dong Park, Man Thai beach and Nguyen An Ninh Street Park; SUP Stand-up Paddleboarding Festival “Danang Colorful Festival”.

Leverage to promote service economic growth

After more than a decade of organization, DIFF has become a major tourism event brand of Da Nang, not only helping to promote the destination but also playing a “leverage” role in developing services and the economy. A series of festivals and events such as DIFF contributes significantly to increasing revenue from accommodation, food and beverage, retail, and travel.

By the end of May 2025, revenue and the number of tourists maintained a steady growth momentum, affirming the important role of the tourism industry in the city's economic and service development. Revenue from accommodation and catering services is estimated at VND 13,128 billion, accounting for 19.8% of total retail sales of goods and consumer service revenue, up 24.4% over the same period last year.

Of which, accommodation revenue is estimated at VND 5,202 billion, up 38.9%, food and beverage revenue is estimated at VND 7,925 billion, up 16.4% over the same period. The total number of guests served by accommodation establishments is estimated at 4.6 million, up 20.7% over the same period in 2024. This result affirms the attractiveness of the Da Nang tourism brand, while also showing the effectiveness of promoting, advertising and diversifying tourism products in the context of a strong market recovery.

According to the Da Nang City Statistics Office, accommodation, catering and travel activities continued to record positive growth, especially thanks to the strong return of international visitors by air and sea. The DIFF event, along with the beach tourism season and other cultural activities, played an important role in attracting visitors and increasing tourism revenue.

Ms. Tran Thi Le Trinh, Deputy Head of the Da Nang Statistical Office, commented: Tourism is one of the economic pillars of the city, contributing a large proportion to the total added value. During the peak season, tourism plays a decisive role in ensuring economic growth as planned.

Not only the tourism industry, trade and consumption activities in Da Nang are also stimulated thanks to accompanying programs during the festival season. The city's Department of Industry and Trade has implemented a series of summer promotion programs, Mega Sale... contributing to creating conditions for people and tourists to experience shopping for quality goods at reasonable prices. The program also creates a playground for businesses, promotes consumption of goods, and expands the market.

Ms. Do Thi Quynh Tram, Deputy Director of the Department of Industry and Trade of Da Nang, said: The stimulus programs during the festival season have created a positive ripple effect, promoting consumption, contributing to the growth of the service economy and creating added value for local products and businesses.

Currently, the tourism and service sectors of Da Nang account for more than 71% of the city's economic structure, supporting the economy to continue its breakthrough growth momentum. Trade and service activities still maintain an impressive growth rate, which is a positive signal in the economic development of Da Nang city to achieve the double-digit growth target this year.

Source: https://baobinhphuoc.com.vn/news/20/173996/da-nang-bung-no-mua-du-lich-he-nho-le-hoi-phao-hoa