BHG - Unleashing potential, Duc Xuan commune (Bac Quang) has focused on promoting the advantage of developing Shan Tuyet tea into a key crop, bringing tea products to OCOP standards, opening up a sustainable direction in local economic development.
Duc Xuan is a commune in the particularly difficult region III, 45 km from the district center, the economy mainly produces agriculture and forestry. With the advantage of high mountain terrain and cool climate all year round, tea trees have long been associated with the lives of local people. Realizing the potential, the commune focused on directing and implementing the development of key OCOP products associated with the consumption market; in which, the product "Shan Tuyet Da Mountain Tea" of Mr. Phuong Choi Chan, born in 1988, Xuan Moi village has achieved a 3-star OCOP product certification, bringing local products far into the market.
Mr. Phuong Choi Chan's family, Dai Thanh Agricultural Cooperative, packages the product "Shan Tuyet Mountain Stone Tea". |
Sharing about the journey of building OCOP products, Mr. Chan said: His family has a long tradition of making tea but it is small-scale, the stages of care, harvesting, and processing have not been focused on, so the quality of the products is not high. In 2017, he and some people in the village established groups with the same interest in growing tea to share experiences in caring for tea according to VietGAP standards and raising black pigs. However, by 2023, the Vietnamese tea export market has experienced many fluctuations, decreasing in both quantity and value, causing many people to no longer be interested in making tea. To improve the quality of the output of the product, Mr. Chan decided to focus on quality, boldly registering to participate in OCOP; after a period of efforts, his tea products were recognized as achieving 3-star quality.
With the support and companionship from local authorities, achieving OCOP product certification not only expands the market but also creates a unique identity for the product brand. By focusing on packaging, labels, and promoting brand building, the product is highly appreciated by consumers for its quality and receives attention from customers inside and outside the province, creating a stable connection. When the product value is increased, the price also has progress, so the selection of raw materials and ensuring input quality are also more focused. Thanks to the product "Shan Tuyet Nui Da" (Stone Mountain Snow Tea), his family earns more than 200 million VND each year, a number that shows an effective direction in a mountainous area with many difficulties like Duc Xuan.
Not stopping there, in 2024, he continued to cooperate with 7 members in the village to establish Dai Thanh Agricultural Cooperative to expand the scale of production. In each tea season, the Cooperative purchases about 12 tons of fresh tea for people in the village and neighboring villages such as Xuan Moi, Xuan Thuong, Nam Tau... to serve tea export. Focusing on product quality, the Cooperative always pays close attention to controlling the raw materials, ensuring that the care process does not use pesticides, chemicals and is harvested at the right time. To improve quality, the Cooperative also focuses on making the "one bud, one leaf" Shan Tuyet tea product line with a rich, refreshing flavor and many health benefits.
Mr. Phuong Choi Lua, a member of Dai Thanh Agricultural Cooperative, said: “We had the idea of establishing a cooperative for a long time but did not have enough conditions and funds. After being encouraged by the commune, we boldly registered to establish it. Although it has just started operating, it has initially helped the family increase income and stabilize the economy. Currently, the family continues to grow nearly 1 hectare of tea to supply directly to the cooperative.”
From a mountainous commune with many difficulties, with hard-working hands and innovative thinking, Duc Xuan people have been finding a way to develop tea trees to not only improve their lives but also affirm the value of Shan Tuyet tea trees on the map of high-quality agricultural products of Ha Giang . The tea trees that have been associated with Duc Xuan people for many years have gradually "brightened" when OCOP products are reaching further and further in the market, bringing a stable source of income for the people. From a purely agricultural commune with a high rate of poor households, people's lives are now gradually changing, and their living standards are improving day by day.
Secretary of the Duc Xuan Commune Party Committee, Bui Nhat Dai, said: “Although the commune's poverty rate is still high, having an OCOP-certified product is giving the locality more motivation to enhance the brand of agricultural products, aiming to develop more agricultural cooperative models to maximize advantages, contribute to creating livelihoods, and improve the quality of life for people.”
Article and photos: NHU QUYNH
Source: https://baohagiang.vn/moi-vung-que-mot-san-pham/202506/sao-ocop-sang-tren-vung-kho-duc-xuan-1f71829/
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