The Department of Information and Communications of Ho Chi Minh City, the Vietnam Publishing Association (South), the Business Book Council, Ho Chi Minh City Book Street and Saigon Entrepreneur Magazine have just coordinated to organize the 2023 Business and Book Week from October 10 to 16, 2023.
On October 10, at Nguyen Van Binh Book Street, Ho Chi Minh City, the award-winning books were displayed at the opening ceremony of the 2023 Business and Book Week (Photo: Provided by Character).
In the framework of the vote for nominations of good books in 2023 on the evening of October 10, the book Dao Kinh Doanh by author Nguyen Anh Dung - founder of Sbooks was included in the Top 10 business books worth reading in 2023.
The book is a record of the author's arduous startup journey, drawn from lessons and his own experiences.
Over the past 5 years, startups have exploded like waves, with startups aggressively attacking business activities with extremely diverse market niches. That is why the book The Way of Business has been widely received by readers.
Sharing about the book, author Nguyen Anh Dung said: "Business to me is not simply buying and selling, meeting supply and demand, but also serving. That is why I chose books - a cultural and artistic product.
Therefore, I realize that first and foremost, the most important thing for a startup is a product philosophy. With this philosophy, a business can be strong enough to attack the market.
The company's products are the solutions it provides to customers, the price of the product is based on the ability to pay of the target customers, the ability to consume the product is based on affordable prices, the product competes on services, the product brings cultural value, and the product needs to have a clear ideology".
Author Nguyen Anh Dung and the cover of the book "Business Ethics" (Photo: Provided by the character).
Business ethics helps entrepreneurs learn the lesson: "Products are not the things that bring profits to businesses. Products are the means to bring results to customers, and through that, entrepreneurs can get profits."
In addition, author Nguyen Anh Dung introduces to readers an effective solution that he is passionate about and learned from his predecessors: "Bring customers results beyond their expectations, and entrepreneurs will achieve results beyond their own expectations!"
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