Trung Nguyen Legend's mark at the A80 Exhibition

Within the framework of the "80 Years of Independence - Freedom - Happiness" Exhibition held in Hanoi (August 28 - September 15, 2025), Trung Nguyen Legend made a strong impression with its unique Vietnamese coffee culture space, spreading knowledge and the spirit of service to a large number of visitors and young people.

Top 5 Miss Vietnam contestants Ngoc Mai and Phuong Linh, actress Luong Thanh, Miss Sports Thu Thuy, and beauty queen Nhu Quynh (from left to right) along with Trung Nguyen Legend spread the energy of mindfulness at the A80 exhibition.

Impressive and unique Vietnamese coffee culture

Participating in the A80 exhibition, Trung Nguyên Legend presented a unique and large-scale Vietnamese coffee culture space, fostering pride and contributing to "enhancing the value of the Vietnamese coffee industry, not just as an ordinary beverage, but at the level of cultural coffee, artistic coffee, spiritual coffee, and even philosophical coffee."

Located in the "Startup for Nation Building" area, the Trung Nguyên Legend space impresses with its design inspired by the S-shaped landmass of Vietnam, highlighted by soaring circles of light symbolizing the aspiration for sustainable development of the Vietnamese coffee industry, combined with the pride in 80 years of the country's brilliant achievements. The spaces "Energy," "Awakening," "Startup for Nation Building," "The Era of Rising Up," etc., showcase the comprehensive and distinctive coffee ecosystem that the corporation has created over the past 29 years to help Vietnamese coffee conquer the global market.

The Trung Nguyen Legend coffee culture space, with its unique coffee experiences at the A80 exhibition, attracted a large number of domestic and international visitors.

Here, thousands of domestic and international visitors enjoyed the exquisite Trung Nguyên Legend energy coffee, and artistic performances showcasing the three coffee civilizations of Ottoman, Roman, and Zen, evoking the connection, awakening energy, and creativity that coffee brings to humanity. In particular, Zen Coffee – a "cultural and artistic coffee product" created by Trung Nguyên Legend – aims to elevate the appreciation of Vietnamese coffee culture and contribute to global coffee culture, creating a unique appeal.

Artist Izara Thien Nga showcased her musical and artistic talents in the Trung Nguyen Legend space, highlighting the connection between coffee, art, and the aspiration for a beautiful life.

The talk show "Coffee Way – An Art of Living," featuring artist Izara Thien Nga and beauty queen Anh Thy, radiated positive energy, connecting coffee and the art of living, creating a highlight that attracted a large number of visitors at the A80 exhibition. Izara Thien Nga – a talented and confident young artist – and beauty queen Anh Thy, with her dynamic and modern beauty, value knowledge and share honest insights about their efforts in work, life, and balance, left a beautiful impression and spread positive energy from the coffee lifestyle – a lifestyle of mindfulness – to the community.

Artist Izara Thien Nga and beauty queen Anh Thy enjoyed experiencing the unique and distinctive coffee ecosystem of the Trung Nguyen E-Coffee model.

At the exhibition, the Trung Nguyen E-Coffee model, "representing part of Trung Nguyen Legend Group's strategic vision to elevate Vietnamese coffee culture" (according to CNN), continued to make a strong impression. Prominently featured with its dynamic space and comprehensive coffee ecosystem, embodying the essence of three civilizations – Ottoman, Roman, and Zen – Trung Nguyen E-Coffee became an attractive destination, loved by visitors for its specialization, high standards, and its ability to "inspire successful entrepreneurship" within the community.

Miss Vietnam, Tourism Ambassador of Dak Lak province Ha Truc Linh, along with other delegates, explored the unique ecosystem built by Trung Nguyen Legend in Dak Lak, contributing to making Dak Lak a " World Coffee Destination".

Within the framework of the exhibition "80 Years of Independence - Freedom - Happiness," Trung Nguyên Legend, in collaboration with the People's Committee of Dak Lak province, honored the national intangible cultural heritage "Knowledge of Coffee Cultivation and Processing in Dak Lak," and introduced special products, services, and projects such as: Coffee City, Zen Coffee Tour, Coffee Tour, World Coffee Museum… aiming to contribute to building Dak Lak into a world coffee destination. Through vivid films and images combined with VR technology, Trung Nguyên Legend provided visitors with a vivid experience of Dak Lak's strong and prosperous development, as well as spreading the special value of Vietnamese coffee and its spirit.

Spreading the energy of knowledge and the spirit of community service.

At the A80 exhibition, Trung Nguyên Legend continued to spread its intellectual energy and spirit of community service, donating thousands of valuable books from its "Foundation for Life Transformation" book collection. This meaningful activity extends the "Journey from the Heart - A Journey of Great Ambition - Entrepreneurship for National Development for 30 Million Vietnamese Youth" initiative that Trung Nguyên Legend has been implementing for nearly 15 years.

Actress Luong Thanh signed copies of valuable books from the "Foundation for Life Transformation" book collection at the Trung Nguyen Legend space during the A80 exhibition.

Accordingly, thousands of valuable books in the "Foundation for Life Transformation" bookshelf were signed and donated to numerous visitors and young people by famous Vietnamese beauty queens, artists, and celebrities such as Miss Le Nguyen Bao Ngoc, actress Luong Thanh, Miss Sports Doan Thu Thuy, Humanitarian Beauty Nguyen Ngoc Mai, Top 5 Miss Vietnam Ho Ngoc Phuong Linh, and Elegant Beauty Queen Vu Nhu Quynh, spreading the energy of knowledge and youthful aspirations.

The talk show "Youthful Aspirations - Entrepreneurship for Nation Building" attracted a large number of young people and visitors who came to interact and share their experiences.

In particular, the talk show "Youthful Aspirations - Entrepreneurship for National Development," with the participation of Miss Le Nguyen Bao Ngoc, created a vibrant atmosphere, attracting a large number of visitors, students, and young people to participate and chat. During the exchange, Miss Bao Ngoc shared her journey of youth and her aspirations to build the country, strongly inspiring a generation of Vietnamese youth rich in ambition, ideals, and a spirit of service.

Vietnamese beauty queens and models enthusiastically explored the unique Vietnamese coffee culture, and together with Trung Nguyen Legend, spread the energy of alertness and creativity at the A80 exhibition.

With its unique coffee spaces, distinctive Vietnamese coffee culture, and meaningful activities, Trung Nguyên Legend continues to affirm its position as Vietnam's number one coffee brand, spreading the energy of mindfulness, knowledge, and a spirit of community service. This also demonstrates Trung Nguyên Legend's commitment and perseverance in its journey to "establish a position for Vietnamese coffee and coffee culture on the world map," accompanying the nation in its era of progress.

Source: https://baoquocte.vn/dau-an-trung-nguyen-legend-tai-trien-lam-a80-327422.html