Trung Nguyen Legend's mark at A80 Exhibition

Within the framework of the Exhibition "80 Years of Journey of Independence - Freedom - Happiness" taking place in Hanoi (August 28 - September 15, 2025), Trung Nguyen Legend made a strong impression with a unique Vietnamese coffee culture space, spreading knowledge and spirit of service to a large number of visitors and young people.

Top 5 Miss Vietnam Ngoc Mai, Phuong Linh, actress Luong Thanh, Miss Sports Thu Thuy and Beauty Queen Nhu Quynh (from left to right) and Trung Nguyen Legend spread the energy of awakening at exhibition A80.

Impressions of unique Vietnamese coffee culture space

Attending the A80 exhibition, Trung Nguyen Legend brings a unique and large-scale Vietnamese coffee culture space, promoting pride and contributing to "enhancing the value of the Vietnamese coffee industry, not just a regular drink but at the level of cultural coffee, artistic coffee, spiritual coffee and philosophical coffee".

Present in the “Startup and Nation Building” area, Trung Nguyen Legend space impresses with its design inspired by the image of the S-shaped strip of land with the highlight of the rising light circles symbolizing the aspiration for sustainable development of the Vietnamese coffee industry combined with the pride of the country’s 80 years of brilliant achievements. The spaces “Energy”, “Awakening”, “Startup and Nation Building”, “Era of Rising”… introduce the comprehensive and unique coffee ecosystem that the group has created over the past 29 years to bring Vietnamese coffee to conquer the world.

Trung Nguyen Legend Coffee Cultural Space with unique coffee experiences at the A80 exhibition attracts a large number of domestic and international visitors.

Here, thousands of domestic and international visitors have enjoyed excellent cups of Trung Nguyen Legend energy coffee, artistic performances of three coffee civilizations Ottoman - Roman - Thien, suggesting the connection, awakening energy and creativity that coffee brings to humanity. In particular, Thien Coffee - a "cultural coffee product, artistic coffee" created by Trung Nguyen Legend to elevate the appreciation of Vietnamese coffee culture, contributing to global coffee culture, creating a special attraction.

Artist Izara Thien Nga shows her musical and artistic talent in the Trung Nguyen Legend space, highlighting the connection between coffee - art - the desire to live beautifully.

Talkshow “Dao Coffee – An Art of Living” with the appearance of artist Izara Thien Nga, Miss Anh Thy spread positive energy, connecting coffee and the art of living, creating a highlight attracting a large number of visitors at the A80 exhibition. Izara Thien Nga – a talented, brave young artist and Miss Anh Thy with dynamic, modern beauty, respecting knowledge and sharing honestly about efforts in work, life and balance have left many beautiful emotions, spreading positive energy from the coffee lifestyle – a conscious lifestyle to the community.

Artist Izara Thien Nga and beauty queen Anh Thy enjoyed experiencing the specialized, unique coffee ecosystem of the Trung Nguyen E-Coffee model.

At the exhibition, the Trung Nguyen E-Coffee model, “representing part of the strategic vision of Trung Nguyen Legend Group to elevate the culture of enjoying Vietnamese coffee” (according to CNN) continued to make a strong impression. Standing out with its dynamic space and comprehensive coffee ecosystem, converging the quintessence of three civilizations Ottoman – Roman – Zen, Trung Nguyen E-Coffee became an attractive destination, loved by visitors for its specialization, standards and “inspiration for successful startups” for the community.

Miss Vietnam, Tourism Ambassador of Dak Lak province Ha Truc Linh and delegates explored the special ecosystem of Trung Nguyen Legend built in Dak Lak, contributing to making Dak Lak become " The world 's coffee destination".

Within the framework of the exhibition “80 years of the Journey of Independence – Freedom – Happiness”, Trung Nguyen Legend accompanied the People's Committee of Dak Lak province to honor the national intangible cultural heritage “Knowledge of growing and processing coffee in Dak Lak”, introducing special products, services, and projects developed such as: Coffee City, Zen Coffee Tour, Coffee Tour, World Coffee Museum... to contribute to building Dak Lak into a destination for world coffee. With vivid films and images combined with VR technology, Trung Nguyen Legend brought a vivid experience to visitors about the strong and prosperous development of Dak Lak, as well as spreading the special value of coffee and the spirit of Vietnamese coffee.

Spreading intellectual energy and spirit of community service

At the A80 exhibition, Trung Nguyen Legend continues to spread the energy of knowledge, the spirit of serving the community, and donates thousands of valuable books from the Life-Changing Foundation Bookcase. This is a meaningful activity, extending the "Journey from the Heart - Journey of Great Will - Starting a Business to Build the Nation for 30 million Vietnamese Youth" that Trung Nguyen Legend has implemented for nearly 15 years.

Actress Luong Thanh signed precious books in the Life-Changing Foundation Bookcase in the Trung Nguyen Legend space at exhibition A80.

Accordingly, thousands of precious books in the Life-Changing Foundation Bookcase were signed by famous Vietnamese beauty queens, artists and beauties such as Miss Le Nguyen Bao Ngoc, actress Luong Thanh, Miss Sports Doan Thu Thuy, Charity Beauty Nguyen Ngoc Mai, Top 5 Miss Vietnam Ho Ngoc Phuong Linh and Beauty Queen Thanh Lich Vu Nhu Quynh to a large number of visitors and young people, spreading the source of intellectual energy and youthful aspirations.

Talkshow "Youthful Aspirations - Starting a Business to Build the Nation" attracted many young people and visitors to exchange and share.

In particular, the talk show “Youthful Aspirations – Starting a Business to Build the Country” with the participation of Miss Le Nguyen Bao Ngoc brought a vibrant atmosphere, attracting a large number of visitors, students and pupils to participate and chat. During the exchange, Miss Bao Ngoc shared about her journey of youth and aspirations to build the country, strongly inspiring a generation of Vietnamese youth with great ambition, ideals and spirit of service.

Vietnamese beauty queens and beauties excitedly explored the unique Vietnamese coffee culture space, and spread the energy of awareness and creativity with Trung Nguyen Legend at the A80 exhibition.

With its unique Vietnamese coffee space, coffee culture and a series of meaningful activities, Trung Nguyen Legend continues to affirm its position as the number 1 coffee brand in Vietnam, spreading the energy of awareness, knowledge and the spirit of serving the community. This also shows the commitment and perseverance of Trung Nguyen Legend in the journey of "bringing Vietnamese coffee and coffee culture to establish a position on the world map", accompanying the country in the era of development.

Source: https://baoquocte.vn/dau-an-trung-nguyen-legend-tai-trien-lam-a80-327422.html