Promote tourism promotion

Quang Ninh is entering the peak summer tourist season with a series of attractive tourism programs and events. To increase destination competitiveness, stimulate demand and attract tourists, a series of tourism promotion programs and strategies are being implemented.

The famtrip program surveys tourist destinations in Ha Long, Van Don, and Co To with about 200 travel agencies and tourism businesses taking place in April 2025.

In mid-April 2025, the famtrip program "Ha Long - Journey of culture, heritage and innovation" was organized with the participation of about 200 delegates from travel agencies, tourism businesses, and social media influencers in the Northern region. The delegation surveyed new cruise ships, hotels, and tourism services in Ha Long. Mr. Nguyen Van Hieu, General Director of Vitamin Travel and Events Company, said: Quang Ninh is making efforts to organize many attractive tourism events, not only in the summer but also in all four seasons of the year to create a diverse experience space for tourists. This is also a great opportunity for travel agencies and tourism agencies inside and outside the province to build unique and attractive tours for tourists. This year, the unit organized a famtrip program for travel agencies to connect with Quang Ninh tourism businesses, and at the same time introduce the province's new tourism programs so that the agencies can promptly bring them to tourists.

Previously, many famtrip groups had come to survey some localities to learn about new tourism products that have been put into operation. Many potential products are expected to attract many tourists to experience, such as: Forest trekking route and local homestay (Binh Lieu district), luxury hotels, Bai Tu Long Bay tourist route (Van Don district), Tran Island tourist route (Co To district)... Through famtrip groups, travel agencies have an overview of the destination, grasp the service quality before selling products to customers. Famtrip trips also create opportunities for partners to meet, build suitable tourism products, discuss price policies, tour programs, design suitable tour programs between the party that sets the demand and the party that provides the service...

The audience experienced emotional performances.

Along with organizing famtrip groups, Quang Ninh province has organized many outstanding events, attracting great public attention, thereby positioning the tourism brand this summer. A typical example is the Sky Wave Ha Long music event at Sun Carnival Square on the evening of April 12, bringing an explosive, emotional party of music, sound, and light. The 10,000-seat grandstand was packed with spectators. The event featured performances by a series of leading Vietnamese artists such as Isaac, Hoang Dung, and Orange. The highlight that the audience was especially looking forward to was the return of Son Tung-MTP to Ha Long after 8 years with the famous songs that made the male singer's name. Mr. Ngo Thanh Tung, Representative of 1900 Group, the event's Organizing Committee, said: The unit has made efforts to invite a series of famous Vietnamese artists to Quang Ninh, thereby creating an impression and attracting a large number of fans to cheer. By attracting a large number of visitors to participate in the event and combining tourism, the successfully organized music programs create a good resonance and effect, helping to increase the attraction of Quang Ninh tourism. This is also an affirmation to gradually turn Quang Ninh into a destination for large-scale music programs, not only in the summer but all four seasons of the year.

In 2025, Quang Ninh province plans to organize 170 cultural, sports and tourism programs and events. From April to September 2025, many major events will be held for the first time in Quang Ninh, such as: Art Program for Climate, EDM Music Festival, International Hot Air Balloon Festival... The province also organizes a series of programs to promote the development of traditional key international markets, such as: Korea, China, Japan, Taiwan (China)...; some potential international markets such as India, Australia, Europe...; organize working programs, sign cooperation agreements with reputable domestic and foreign travel businesses; welcome domestic and international delegations of travel businesses, press, KOLs to survey and promote Quang Ninh tourism. The province will participate in fairs and tourism festivals held in provinces and cities in the country.

To keep up with the digital transformation trend, Quang Ninh tourism has also proactively transformed itself, increasing promotion and advertising on digital platforms. In particular, the Department of Tourism and the Ha Long City Business Association jointly launched the website amazinghalong.vn and the tiktok Food Tour Quang Ninh channel. The website amazinghalong.vn is the first website in Quang Ninh to integrate digital tourism map technology, allowing visitors to easily search for entertainment, relaxation and exploration spots in Quang Ninh. The website integrates modern digital technologies, such as: Digital maps, virtual reality images; virtual reality helps visitors find information, detailed images, and optimize travel schedules in Quang Ninh. The website connects directly to the tiktok Food tour Quang Ninh channel to introduce visitors to addresses and information about restaurants, eateries, and local specialties. Along with that, speed up the progress of building the project to promote and advertise Bai Tu Long Bay tourism associated with digital transformation, building promotional data... With the diversity of destinations, experiences, entertainment, and the promotion and advertising of tourism, Quang Ninh is determined to complete the goal of attracting at least 20 million tourists, including 4.5 million international visitors in 2025.  

Hoang Quynh

Source: https://baoquangninh.vn/day-manh-xuc-tien-quang-ba-du-lich-3354539.html