To encourage Vietnamese people to trust and use Vietnamese products.

Over the past 15 years, with many practical and effective solutions, the "Vietnamese people prioritize using Vietnamese goods" campaign in the province has increasingly spread and deepened. Through this campaign, people have trusted and used Vietnamese goods more, helping businesses overcome difficulties, stabilize, and develop production. Moreover, the campaign has also awakened patriotism and national pride in each consumer.

Propaganda for a promotional program for Vietnamese goods organized by Coopmart Quang Tri Supermarket - Photo: Provided

With a business scale of over 16,000 items, of which more than 90% are of Vietnamese origin, Coopmart Quang Tri Supermarket has implemented many solutions to fulfill its role as a bridge bringing Vietnamese goods to consumers in the province.

According to Ho Thi Thanh Duyen, Deputy Director of Coopmart Quang Tri Supermarket: “Through the product connection support program organized annually by the Department of Industry and Trade, Coopmart Quang Tri has created optimal conditions for clean agricultural products, specialty products, and OCOP products from the province that meet the standards to be sold in the supermarket.”

Furthermore, to make Vietnamese products more accessible to consumers, Coopmart always prioritizes displaying items manufactured in Vietnam in prominent locations where customers can easily see and choose them. Products manufactured in specific provinces are displayed in a separate area with clear signage to facilitate customer selection.

Coopmart regularly runs numerous promotional programs to attract consumers to domestic products. Among them, "Proud of Vietnamese Products" is the biggest promotion of the year, featuring highlights such as weekend discounts, gift vouchers, thousands of products discounted up to 50%, buy one get one free offers, double reward points, and more.

At the same time, Coopmart Quang Tri supermarket also organizes many campaigns to bring Vietnamese goods to rural areas, with a product structure consisting of 100% Vietnamese goods, essential items with promotional discounts and free gifts. This creates opportunities for consumers to access Vietnamese branded products, shop, and enjoy quality customer service at reasonable prices.”

According to Ms. Le Thi Huyen Thoai, representative of Huyen Thoai Natural Essential Oil Company Limited, Dong Ha City, the "Vietnamese people prioritize using Vietnamese goods" campaign is a "golden opportunity" to improve product quality; apply modern technology and standards to production; enhance the quality of designs and packaging; build brands; develop new products... contributing to increasing credibility with consumers.

Ms. Thoai stated: “As a manufacturing and trading business, I find the campaign to be very meaningful, and its positive value is immense for both producers and consumers. The campaign is crucial for strengthening consumer confidence in Vietnamese goods, while also reminding manufacturers to be more responsible for their products and consumers, especially human health. Furthermore, the campaign changes the shopping and consumption habits of Vietnamese people, contributing to building trust and fostering positive consumer behavior towards Vietnamese products.”

Clearly defining the purpose, meaning, and importance of the campaign, the Steering Committee for the "Vietnamese People Prioritize Using Vietnamese Goods" campaign in the province has focused on promoting and encouraging consumers to use Vietnamese goods.

This has positively impacted and transformed the awareness and production and business behavior of enterprises, as well as the quality of local products, goods, and services; attracting the support of all segments of the population in consuming domestically produced goods. Service businesses have focused on promoting and advertising their products, participating in trade fairs, and implementing discount and promotional policies for consumers of Vietnamese goods.

Along with propaganda work, the Provincial Steering Committee for the Campaign also directed member units to focus on implementing and organizing many diverse activities and building many effective and practical models. Market inspection and control work was emphasized. In the five years from 2019-2024, functional agencies in the province inspected and handled 10,540 violations and imposed administrative fines of more than 191.943 billion VND.

Le Hong Son, Vice Chairman of the Vietnam Fatherland Front Committee of the province and Deputy Head of the Steering Committee for the "Vietnamese People Prioritize Using Vietnamese Goods" campaign, affirmed: "Through the implementation of the campaign, consumer awareness has undergone positive changes, gradually gaining a more accurate understanding of the production and business capabilities of enterprises and the quality of Vietnamese products, goods, and services, creating trust, habits, and positive consumer behavior towards Vietnamese goods."

Furthermore, Vietnamese goods fairs held in rural areas have been warmly received by consumers. This provides an opportunity to visit, shop, and access quality products manufactured by domestic businesses. Especially in the context of economic recession and difficulties in industrial production, prioritizing Vietnamese goods is an act that benefits both the nation and the people, demonstrating the responsibility and patriotism of every citizen.

With the goal of ensuring 100% of citizens and businesses are aware of the "Vietnamese people prioritize using Vietnamese goods" campaign, and over 90% of businesses and people in the province prioritize Vietnamese goods in production and consumption, the province will continue to implement many solutions in the coming period. Among these, propaganda efforts will be further strengthened.

The province also has policies to prioritize and support businesses that produce, distribute, and consume Vietnamese goods within its territory. It maintains and enhances the effectiveness of meetings and dialogues with businesses to promptly exchange information and resolve obstacles and difficulties in their investment, production, and business activities.

Thanh Le

Source: https://baoquangtri.vn/de-nguoi-viet-tin-dung-hang-viet-188106.htm