This is also the time when localities and businesses launch many attractive products, while fully preparing human resources and facilities so that tourists can fully enjoy the summer tourist season.
According to search data on Booking.com, from June 1 to July 31, 2025, beach trips are the most searched. This summer, up to 61% of Vietnamese families choose to go to the sea, 59% tend to explore nature, travel to cities. The most searched domestic destinations are Ha Long (Quang Ninh), Cat Ba (Hai Phong), Sam Son (Thanh Hoa), Da Nang, Nha Trang (Khanh Hoa), Phu Quoc (Kien Giang), Vung Tau (Ba Ria - Vung Tau)...
To welcome the peak summer tourist season, localities also introduced many attractive entertainment activities and new tourism products. Quang Ninh province organized the Ha Long Carnival and piloted the Ha Long - Bai Tu Long connection product. Da Nang city organized the International Fireworks Festival (DIFF) from May 31 to July 12 with the theme "Da Nang - New Era". Hai Phong city introduced a series of tourism - entertainment - cuisine from May 30, with the highlight being the show "Green Island Symphony" held on the bay in Cat Ba...
Currently, travel agencies have recorded an increase in the number of tour bookings on traditional routes such as Ha Long, Da Nang - Hoi An, Nha Trang, Phu Quoc, Quy Nhon... Many travel agencies have offered large promotional packages, expecting the number of domestic tourists this summer to increase by 15-20% compared to the same period in 2024.
Vietravel Company introduces the 2025 summer promotion program "Green experience - Touch the quality summer" taking place from May to July 2025.
Deputy Director of Vietravel Hanoi Tourism Company Pham Van Bay said that domestic tourists tend to plan their trips earlier than before, about 60% of customers book tours about 1-2 months in advance because of the psychology of "hunting" for good prices. VietSense Travel Company launched a series of summer beach tours, with preferential prices for groups of 10 people from over 1.4 million VND/person. BestPrice Travel Company introduced some preferential tours at the end of May including: Hanoi - Da Nang (4 days 3 nights) priced from 6 million VND/person; Hanoi - Nha Trang tour (4 days 3 nights) or Hanoi - Phu Quoc from 8.4 million VND/person... In addition to package tours, many families and groups of customers choose combos of air tickets and hotels to save costs.
Ensure safety and quality of service for tourists
It is forecasted that during the peak tourist season, the number of visitors will increase dramatically. Therefore, localities and tourism businesses have prepared many measures to ensure security, safety and service quality. In Quang Ninh, local authorities require tourism businesses and tourists not to bring or use disposable plastic items when visiting Ha Long Bay to reduce plastic waste. Tourist areas and spots with water entertainment services and tourist transport vehicles must seriously implement solutions to ensure security and safety for tourists.
Meanwhile, the Management Board of Son Tra Peninsula and Da Nang City's tourist beaches has especially stepped up rescue work at crowded beaches. Head of the Management Board of Son Tra Peninsula and Da Nang City's tourist beaches, Nguyen Duc Vu, said that security forces regularly patrol the beaches to promptly assist tourists.
Along with that, many tourist accommodation units have focused on adding service personnel and improving service quality. Permanent Deputy General Director of FLC Hotels & Resort Tran Thi Kim Qui shared that the company's accommodation system in Ha Long (Quang Ninh), Sam Son (Thanh Hoa), Quy Nhon (Binh Dinh) has upgraded service quality with a closed value chain, from 5-star hotels, resorts, golf courses, conference centers to international standard amusement parks. The unit has increased staff to respond to customer feedback to ensure tourists receive the best service and avoid risks when booking services online.
In Hanoi, the Hanoi Department of Tourism has sent a document to travel, accommodation and destination businesses, requiring them to ensure conditions for security, safety, fire prevention and fighting, and food safety. Director of the Hanoi Department of Tourism Dang Huong Giang said that service establishments are required to publicly post prices, improve product quality, and introduce new tourism products to serve tourists...
In order to ensure safety and improve service quality during the peak summer season, the Vietnam National Administration of Tourism (Ministry of Culture, Sports and Tourism) has issued Document No. 782/CDLQGVN-VP requesting localities to direct tourism businesses and management boards of tourist areas and spots to proactively inspect and upgrade facilities, service procedures, ensure security, safety, rescue, and service quality for tourists. Deputy Director of the Vietnam National Administration of Tourism Ha Van Sieu said that the Department requires localities to strengthen inspection, examination, supervision, timely detection and strict handling of organizations and individuals who do not ensure tourism business conditions and tourism service quality standards.
Chairman of Vietnam Tourism Association Vu The Binh:
Strengthening management of service prices and quality
Nowadays, booking services online is very easy, just need a smartphone, tourists can completely book services according to their needs. This reality creates great competition between units. To attract tourists, localities and units need to regularly build new tourism products, improve service quality, apply technology in management activities to improve efficiency.
In the tourism business, reducing prices to stimulate demand to increase attraction to tourists is necessary, but the important thing is still the quality of products and services. For the summer tourist season to be effective, ensuring security and safety, localities need to strengthen destination management, especially the management of service prices and quality of goods - especially in the field of cuisine and gifts. Thereby, avoiding overload, local congestion or "ripping off" tourists, poor quality goods and products. Localities also need to publicize "hotline" phone numbers to promptly advise and support tourists.
Chairman of Hanoi Tourism Association Le Thanh Thao:
Regularly advise on attractive destinations
Travel trends and needs of tourists are changing rapidly. In the past, tourists often bought package tours from travel agencies, but now customers tend to book services themselves, from transportation to accommodation and sightseeing tickets. This is a great pressure, forcing travel agencies to change the way they approach tourists and promote their products.
In a highly competitive environment, businesses must build new communication channels on TikTok, YouTube, etc. to promote their products. Travel agencies need to proactively approach potential customers; build quality tourism products in terms of both price and service, and provide many options for tourists such as all-inclusive packages and individual service packages.
During the peak summer season, the number of visitors to beach resorts is often very large. We regularly provide customers with necessary travel knowledge, advise on attractive destinations, avoid the situation of too many people concentrating in one place, causing overload, negatively affecting the quality of the customer's trip.
General Director of Trang An International Tourism Company (Trang An Travel) Nguyen Huu Cuong:
Check carefully the information about the service provider
Recently, the situation of taking advantage of the reputation of companies' brands to defraud customers has become more complicated. With more than 15 years of experience in the travel business, we often advise customers to be cautious of tours and tourism products with unusually low prices on social media platforms that have not been verified for reliability.
Tourists need to distinguish between real and fake fanpages by checking the name change history, operation process, and posted content for further verification. When working with the service provider's staff, tourists should request to check the business registration certificate, tax code lookup, or international travel license to avoid risks. If geographical conditions allow, tourists should go directly to the company to work. If they cannot go directly, tourists should request payment through the company's account and request to be sent a red-stamped document confirming the "account notification" before transferring money online.
Source: https://baolaocai.vn/de-tron-niem-vui-trong-mua-du-lich-he-post402819.html
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