On March 16, within the framework of the 2024 National Press Conference, the 2024 National Press Forum continued to take place enthusiastically with discussion sessions on in-depth, practical topics, related to the top concerns of press agencies and press management agencies in the current period.
Attending the discussion sessions were comrades: Le Quoc Minh, member of the Party Central Committee, Editor-in-Chief of Nhan Dan Newspaper, Deputy Head of the Central Propaganda Department, President of the Vietnam Journalists Association ; Nguyen Manh Hung, member of the Party Central Committee, Minister of Information and Communications; Nguyen Thanh Lam, Deputy Minister of Information and Communications; leaders of ministries, sectors, press and media agencies at the central and local levels.
Take advantage of strengths to diversify revenue sources
In the discussion session “Diversifying revenue sources for press agencies”, speakers shared information on the long-term direction for the press economy ; efforts to diversify reader approaches; changes in the press market in the digital age; and at the same time, proposed a number of solutions for the press economy.
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| Leaders of journalist associations and press agencies were impressed with the sharing of experts and journalists at the discussion session "Effective cooperation model between press, businesses and advertising agencies". |
According to the speakers, with the development of the internet, many new media methods have been born, audiences have many choices to meet their information and entertainment needs. Therefore, for press agencies to ensure that they perform their political tasks well while developing the press economy will become increasingly difficult, facing many pressures such as: pressure to retain audiences, pressure on revenue, information competition...
Speaking at the forum, Deputy Minister of Information and Communications Nguyen Thanh Lam said: Journalists at this time do not only work on content, but also need to have knowledge about e-commerce, advertising, and revenue trends related to cash flow in cyberspace. To get press revenue from State agencies, the press must also improve itself to receive revenue and receive orders from the State.
Participating in this discussion session, representatives of press and television agencies commented that, given the current economic situation in the world and in the country, which has been and is in recession, and the ability to recover slowly, advertising revenue of press agencies continues to decline.
The current solution is for press agencies to make efforts to overcome difficulties, focus on producing press programs and works that are aimed at the public and of public interest; invest in digital press production on the basis of maintaining the principle of ensuring the implementation of political tasks, harmoniously combining revenue growth with the functions and political tasks of press agencies.
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| Speakers discussed the topic "Investing and effectively applying technology in newsrooms" |
In the discussion session “Effective cooperation models between the press, businesses and advertising agencies”, the speakers agreed that, not only limited to advertising cooperation models, brand communication, the press and businesses can fully cooperate in public education activities, propaganda, and orienting consumption trends in accordance with green, responsible, environmentally friendly lifestyles and sustainable development. Cooperation in building a transparent and objective image for businesses on trustworthy and reliable press platforms is the basis for building trust in businesses.
According to the speakers, businesses must realize that their own interests are part of the overall common interests of the industry, the region, the nation and the entire socio-economic system. Participating with the press in projects and communication programs, contributing to solving social, environmental and cultural issues, etc. is a deep and sustainable cooperation. On the press side, it is also necessary to pay attention to building programs suitable for each business, truly important to social life, and capable of supporting the promotion of the business image in a positive and effective way.
Effective application of technology in newsrooms
The discussion session “Investing and effectively applying technology in newsrooms” attracted great attention from press agencies in the context of digital transformation taking place strongly in all fields, including press and media.
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| Scene of the discussion session "Protecting press copyright in the digital age" |
After the opening speech of Deputy Editor-in-Chief of Vietnamplus Electronic Newspaper Nguyen Hoang Nhat, who said that journalism in the digital age cannot be separated from technology, even technology is leading journalism and most large newsrooms will develop towards becoming technology and media corporations; delegates attending the discussion session listened to the presentation of Mr. Pham Anh Chien, Deputy Director of the Center for Digital Content Production and Development, Vietnam Television (VTV Digital) sharing the reason why VTV decided to invest heavily in technology platforms, with 2 contents mentioned: wave rating - digital and Total VTV strategy in content production and distribution; presentation of Mr. Bui Cong Duyen, Product Director of ONECMS Converged Newsroom on modern newsroom management system for press agencies...
After the presentation, a roundtable discussion took place with the participation of 4 speakers discussing: ways for newsrooms to produce impressive journalistic works; solutions so that the press does not "miss the train" in applying AI technology to work; investment orientation for artificial intelligence in newsroom management and digital content production; technological innovation through relationships with partners in building new platforms, new products...
The discussion session “Competitiveness of television in the AI world” attracted participation and sharing from famous speakers and journalists in the industry with 4 presentations and roundtable discussions.
According to the speakers, the golden age of television is over, and personnel in the journalism field need to get used to the trend of mobile journalism; therefore, television stations need to change, add new skills, master technology, do multimedia journalism, do mobile journalism, do journalism with AI, use social networks (social capital, exploit news sources, publish, interact, build personal brands, etc.), and create digital revenue sources.
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| Master Nguyen Van Khanh, Head of the team that restored 10,000 photos of martyrs using AI technology, shared at the discussion session "Competitiveness of television in the AI world". |
To improve the competitiveness of television in the AI era, press agencies need to continue to create and share information that is authentic and has humanistic values. These are data that contribute to Vietnam's large data warehouse. From there, artificial intelligence in Vietnam will have great opportunities to develop, and the value of television's competitiveness will also increase. Artificial intelligence will give wings to creativity for those working in television.
At the discussion session “Dynamic radio in the digital environment”, experts and journalists enthusiastically discussed: difficulties, challenges, and development opportunities in the digital age of radio; solutions to change production methods and thinking for radio journalists in the digital age; ways to innovate content, formats, and open program formats; promoting radio programs through social networks and digital infrastructure...
Concluding the discussion, journalist Pham Manh Hung, Deputy General Director of VOV, commented that in this era of digital transformation, in addition to changing the platforms for providing content, not only on the traditional platform of radio broadcasting, but also on digital platforms, it is necessary to continue to innovate both content and form to meet the increasingly new requirements and needs of the public. Radio must change if it wants to continue to exist, and the digital environment is the favorable condition for radio to transform.
Protecting press copyright
On the afternoon of March 16, press agencies and management agencies had the opportunity to sit down and discuss a topic that, although mentioned a lot, is still relevant: Protecting press copyright in the digital age.
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| Leaders of press agencies and experts discussed the topic "Dynamic broadcasting in the digital environment". |
Leading the discussion, journalist Nguyen Duc Hien, Permanent Deputy Editor-in-Chief of Ho Chi Minh City Law Newspaper, affirmed: If we cannot protect press copyright, we cannot encourage journalists and press agencies to invest in developing content. Protecting press copyright also helps prevent the phenomenon of stealing press materials and forging press to spread false and distorted information.
Copyright protection is a prerequisite to protect the financial resources of press agencies as well as effectively implement digital content business models, contributing to solving the economic problem of press and media in current press agencies.
At the discussion session, speakers focused on analyzing the current situation of copyright infringement of press works; explaining effective solutions to protect press copyright in the digital environment; improving the capacity to protect and exploit copyright; contributing to the process of amending the Press Law to perfect the legal framework on press copyright and promote economic development...
Journalist Nguyen Ngoc Toan, Editor-in-Chief of Thanh Nien Newspaper, said: This is a golden time to promote the formation of an alliance to protect press copyright with the support and arbitration of state management agencies.
In addition, the 2024 National Press Forum also held a discussion session on “Reporting and investigating - the journey to do useful things”. Many journalists, journalism students and readers attended and listened to this interesting topic.
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| Journalists discuss "Reporting and investigating - the journey to do useful things" |
Here, stories from the breath of life, the hidden corners of investigative journalism were shared by insiders. Journalists discussed valuable lessons, difficulties and good experiences in creating works that attracted public attention; in which, they mentioned the issue of how to avoid occupational risks and ensure safety when journalists work in the genre of reportage - investigation.
Journalists believe that when conducting investigative reports, it is necessary to ensure the following factors: intervention of the press agency, resonance of the characters, the production team, the way of conducting and processing information...
To do better, investigative journalists need three qualities: courage, knowledge and professional skills. In addition, they must affirm that they are doing useful work for society and the people. Therefore, journalists need to commit themselves and go to the end of the case.
HA MY - NGO XUAN - VO PHE
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