THACO AUTO promotes digital transformation, improving customer experience

In the context of the global automobile industry entering a period of strong transformation, THACO AUTO promotes the application of digital technology in business and service activities, helping to improve customer experience, contributing to shaping new consumption trends in the digital age.

THACO AUTO promotes digital transformation, improving customer experience at the Showroom system

Digital showroom offers a modern, intuitive experience

THACO AUTO invested in upgrading the showroom system space towards digitalization and modernity, equipped with LED screens, interactive E-standees, E-salekit, E-checkin... allowing customers to look up and compare vehicle information quickly and intuitively. The waiting area deploys the E-Menu tool, helping to reduce waiting time and improve service quality.

Interactive E-standee helps customers conveniently look up product information

E-checkin – digital solution & optimization of check-in process for event attendees

Online sales, car buying without distance limit

Along with direct experience at the showroom, THACO AUTO promotes online sales activities through livestream sales programs. This helps customers easily access products, receive detailed advice through online search channels anywhere and participate in promotional programs easily.

Livestreaming online sales activities attract attention and interaction from customers

Mobile application – “Digital assistant” for smart car care

THACO AUTO develops mobile applications specifically for car owners including: My BMW, My Peugeot, My Mazda and Kia Connect Lite. These applications are “digital assistants” that help customers manage and take care of their cars proactively and intelligently.

Kia Connect Lite app for Kia vehicles

The salient features of the applications include:

• Schedule maintenance and repair online, reducing overload at service workshops;
• Look up service and warranty history, ensuring transparency and easy tracking;
• Find the nearest service center, convenient for long distance travel;
• Receive regular maintenance reminders and personal offers;
• Monitor vehicle status, fuel consumption and remote fault warnings, helping to detect problems early and ensure operational safety.

Digital transformation is not only a trend, but also a strategic step for THACO AUTO to improve customer experience and shape the future of the smart car industry in Vietnam.

With the spirit of “Dedicated service”, THACO AUTO strives to bring optimal and practical experiences to customers. A system of more than 450 showrooms and service workshops nationwide helps customers feel secure when using their vehicles.

Source: https://thacoauto.vn/thaco-auto-day-manh-chuyen-doi-so-nang-cao-trai-nghiem-khach-hang