Businessman Do Tien Thanh: To reach young people, businesses must listen to social networks | Businessman

Why is social media listening important?

According to Mr. Do Tien Thanh, social listening is a term that describes the use of tools and software to monitor interactive content in the digital field, including review and comment forums and social media channels such as Facebook, Tik tok, Instagram, YouTube...

Businesses and organizations can use social media listening tools to find out what people are saying about their industry, products and services, or topics of interest. This can help businesses find answers to questions like “what” and “why” as well as “how many” and “where” related to customer behavior. It is a powerful tool that can help businesses tailor their approach to customers.

Doanh nhân Đỗ Tiến Thành: Muốn tiếp cận giới trẻ, doanh nghiệp phải lắng nghe mạng xã hội - Ảnh 1.

With more than 10 years of experience in the field of corporate social development, since Facebook's development in Vietnam, Mr. Do Tien Thanh said that in the past few years, many large corporations and enterprises have used social network listening services. Thanks to that, they quickly grasp information, including information that can cause a media crisis and handle it quickly.

Benefits of Social Listening You Can't Miss

Sunny Company has experience in consulting and implementing many marketing campaigns for businesses on the social systems that the company owns such as: ManTv with more than 4 million followers, fanpage system, BOM money BOMvn brand group with nearly 1.2 million followers, Hong Express with nearly 400,000 followers, Man GenZ with more than 700,000 followers...

In addition, on Tik Tok Channel, Mr. Do Tien Thanh is also building large channels such as ManTv with nearly 3 million followers, Manstar.vn with 1.6 million followers....

Sunny Vietnam Trading and Communication Joint Stock Company also has strengths in social listening, to identify and control negative information, and evaluate media crises for businesses. From there, it offers solution packages to manage images on social networks.

Doanh nhân Đỗ Tiến Thành: Muốn tiếp cận giới trẻ, doanh nghiệp phải lắng nghe mạng xã hội - Ảnh 2.

Young businessman Do Tien Thanh believes that listening to social networks has many benefits for businesses, including helping to adjust and perfect long-term marketing plans and short-term campaigns on social networks.

Social media listening tools will provide aggregated data such as shares, likes or comments to see the success of a social media marketing campaign, in addition to "listening" online helps marketers know feedback from customers quickly.

It also helps businesses discover which products are performing best and opportunities for better product development. It also helps discover the communication channels that target customers interact with the most, thereby focusing on the most potential customers.

Mr. Do Tien Thanh commented that this is the time when business owners cannot close their eyes, cover their ears, and pretend that social networks such as Facebook, Tik Tok, Youtube, and Instagram do not exist. Because it will directly affect the business situation, sometimes directly affecting the survival of the business.

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