Digital readers

Recalling his student days more than 20 years ago, Mr. Tran Van Bao (Buon Ma Thuot City) said that he could skip breakfast but he had to buy a newspaper. He and his friends passed around Tuoi Tre, The Thao , Thanh Nien... to read voraciously. Since using a smartphone, he has gradually replaced reading newspapers with surfing online newspapers. When he is busy and cannot look at the phone screen for long, he chooses the newspaper reading feature, converting text to audio. Thanks to that, accessing information becomes more convenient.

Faced with the almost endless data of online newspapers and cyberspace, people like Mr. Bao have gradually shifted from flipping through newspaper pages to surfing and tapping on smartphones. In recent years, newspaper offices have also invested heavily in online newspaper interfaces to retain readers through the surfing and tapping experience and attractive presentation. In addition to the increasingly faster speed of news production, many news offices have also integrated multimedia, making the reading experience more intuitive.

Delegates experience the online Spring Newspaper Exhibition at the 2025 At Ty Spring Newspaper Festival. Photo: Mai Sao

Mr. Doan Van Han (Krong Pac district) admitted that although he still maintains the habit of reading newspapers every morning, he still accesses many press products through social media accounts. According to him, the press agencies "marketing" to readers through social media is an effective solution, both increasing the number of readers, expanding the scope of access, and helping readers easily access official information sources, which have been verified and censored by the editorial office, avoiding falling into the "trap" of fake news and untrue news.

Faced with the huge amount of information continuously produced in digital space every day, every hour, each reader has their own "taste" according to age, gender, interests, work... Ms. Nguyen Thi Phuong Anh (Buon Ma Thuot City) said that while she likes to read reports on life, education, travel articles, sharing about marriage and family, her husband likes to read news, politics , sports; her daughter likes to read analysis and commentary articles according to youth trends... Each person has their own phone and from the habit of accessing and selecting information, the algorithms of social networking applications, Google Chrome... prioritize displaying increasingly personalized information, making it easier for readers to access.

Multi-dimensional interaction between press agencies and readers, experts or functional sectors is also a factor in attracting readers, views and retaining readers. According to Mr. Doan Van Han, some newspapers have exploited the number of comments from readers below each news and article very well. It is like a forum for readers to express their opinions and personal views on the topic and subject of the information mentioned; propose good ideas, suggest new topics so that the editorial board of that newspaper can continue to exploit in depth in the direction that the majority of readers are interested in. In addition, some newspapers have organized online forums, online consultations or built columns using articles by experts. Thanks to that, readers' questions about the policy field or social issues and phenomena are analyzed, conveyed and explained from very diverse, easy-to-understand and close-to-life perspectives. And so, readers come to the press not only to access information but also to learn, research, and seek solutions to problems that interest them.

Source: https://baodaklak.vn/xa-hoi/202506/doc-gia-thoi-so-hoa-fb903fb/