Ninh Thuan tourism continues to make breakthroughs.

In the first six months of 2024, the total number of tourists visiting and staying in the province is estimated at 1.97 million, reaching 61.6% of the plan, an increase of 15.2%; social income from tourism activities is estimated at 2,242 billion VND, reaching 89.7% of the 2024 plan, an increase of 64.9% compared to the same period in 2023.

As we enter the peak summer tourism season of 2024, state tourism management agencies, businesses, travel agencies, and tourism service providers are stepping up efforts to stimulate demand and attract tourists, striving to exceed the provincial plan's targets for 2024.

Comrade Nguyen Van Hoa, Director of the Department of Culture, Sports and Tourism, said: The provincial Department of Culture, Sports and Tourism has made efforts and focused on promoting the attraction, recovery and growth of tourists. The focus continues to be on the vigorous implementation of tourism development tasks in accordance with the resolutions of the Provincial Party Committee and the Provincial People's Council, aiming to develop tourism into a key economic sector in the period 2021-2025 and with a vision to 2030.

Since the beginning of the year, tourism activities in the province have been vibrant, especially during holidays, Tet (Lunar New Year), and weekends, with a surge in visitors compared to the same period last year. In addition, many favorable factors such as good weather, improved transportation (including the opening of the Cam Lam - Vinh Hao expressway), and attractive promotional tour packages have drawn tourists. The development of tourism products continues to be actively pursued with various forms such as: resort tourism, eco-tourism, outdoor activities, combined with diverse community tourism, tourism linked to agriculture and rural areas, and especially the exploitation and promotion of cultural heritage values ​​in conjunction with tourism development, creating unique products for the province. The application of information technology in tourism promotion has been strengthened and effectively implemented, contributing to spreading the image of Ninh Thuan tourism to visitors. The organization of tourism events linked with culture has become more frequent and professional. Since the beginning of the year, the province has organized many cultural and tourism events such as: Ninh Thuan Food Festival - Welcoming the New Year 2024; the opening of the pedestrian street in Phan Rang - Thap Cham City; Ninh Thuan Food Festival... attracting the attention of domestic and international tourists, while stimulating domestic tourism, contributing to the development of the tourism industry; creating opportunities for provincial businesses to introduce tourism products and promotional activities to people and tourists.

Binh Son - Ninh Chu beach resort area. Photo: Van Ny

Furthermore, closely following the directives of the Provincial Party Committee and the Provincial People's Committee, cooperation and linkages in tourism development, such as strengthening cooperation with airlines, provinces, Ho Chi Minh City, Hanoi, and the coastal provinces of Central Vietnam, the Southeast region, and the Central Highlands, have been creatively applied in a multilateral cooperation approach, exploiting the competitive advantages of each locality to create attractive, interconnected tourism products, contributing to extending the length of stay and increasing the spending of tourists.

Comrade Nguyen Van Hoa, Director of the Department of Culture, Sports and Tourism, added: To achieve the tourism plan targets for 2024, in the last six months of the year, the department will continue to advise the province on strengthening communication efforts to raise awareness among all levels, sectors, and society as a whole about developing tourism into a key economic sector; continue to advise on the effective implementation of resolutions and programs in the field of tourism. Coordinate with relevant departments, agencies, localities, and units to create the most favorable conditions for attracting investment; develop technical infrastructure to serve tourism development; accelerate progress; and resolve difficulties and obstacles faced by tourism businesses in a timely, thorough, effective, and compliant manner. Continue to effectively implement the digital transformation of the tourism industry; encourage businesses to apply digital technology in managing business operations and developing smart tourism services. Strengthen cooperation and linkages in tourism development with other provinces and cities to organize cultural, sports, and tourism events. At the same time, continue to support the development and promotion of OCOP products and unique products of the province.

Spring of the Year of the Fire

Source: http://baoninhthuan.com.vn/news/148048p25c48/du-lich-ninh-thuan-tiep-tiep-but-pha.htm