Taking place over 20 days (from April 8 to April 30), the “Tam Ky - Sua Flower Season” festival was not only successful in terms of organization but also helped the city’s tourism and services “win big”; thereby creating a favorable premise for a series of cultural - sports - tourism events to be held in the coming time.
"City of yellow sua flowers"
Still preserving the traditional values that are the "specialties" of the festival, visitors to "Tam Ky - Sua Flower Season" in 2023 will be truly satisfied with the Ao Dai festival, mass wedding, singing Bai Choi, street music , calligraphy or experiencing the bustling atmosphere of the traditional boat race or the quiet atmosphere of the village chess intellectual playground.
In addition, this year's festival space has been expanded, attracting a large number of tourists and creating more opportunities to explore Huong Tra village through check-in points such as daisy gardens, sunflower gardens, cultural and historical sites such as Huong Tra communal house, Giay tomb...
With more than 20 diverse activities in many fields, the 2023 "Tam Ky - Sua Flower Season" festival has satisfied the needs of visitors for sightseeing, experiential tourism, and immersing themselves in nature. Thereby, promoting the unique beauty of the hundred-year-old Sua flowers of Vuon Cua and the traditional cultural identity of local people.
This is also an opportunity to contribute to the goal of building the brand "Tam Ky - City of yellow sua flowers" associated with the formation of the tourist destination "Huong Tra Ecological Village", becoming one of the destinations in the province's tourist address.
During the time of the “Tam Ky – Sua Flower Season” festival, there are almost no notable festivals in the country in general and the Central region in particular. Thanks to that, Tam Ky “benefits” by becoming the first choice of many tourists.
Not only that, information about the Sua flower festival also has a place in the media and social networks, contributing to strongly promoting the Tam Ky tourism brand.
According to Mr. Nguyen Hong Lai - Vice Chairman of Tam Ky City People's Committee, as the organizing committee, the events and activities in the festival program were successfully organized according to the set plan, attracting a large number of people to participate, creating a strong effect in the propaganda work, introducing Huong Tra eco-village and tourist destinations in the city.
Stimulating tourism
Among the 20 cultural and sports activities, there are activities that take place for the first time on a large scale such as the extended club cycling race attracting nearly 200 athletes from 35 clubs from Ho Chi Minh City, Lam Dong, Da Nang, Quang Ngai or the extended traditional boat race with the participation of many racing boats from localities in the province.
According to Mr. Lai, the events of this year's festival have also been upgraded and innovated, especially the opening of the Tam Ky - Nui Thanh - Phu Ninh tourist route to exploit the tourism potential of the three localities.
At the same time, promote the internal strength of Huong Tra (Hoa Huong) people in participating in community tourism activities such as restoring and organizing Huong Tra village festival, traditional craft villages and local culinary products; forming new check-in points with the participation of people such as daisy gardens, sunflower gardens, fruit gardens and accompanying homestay services for visitors and accommodation.
Sharing more about the festival's impact on stimulating local tourism and services, Mr. Lai said that this year the number of visitors to the festival increased significantly compared to last year.
The benefits for the people of Huong Tra, Hoa Huong ward in particular, and the city in general are huge; many households have taken advantage of the festival to organize businesses and provide services to generate income. This is a step forward in the development of city tourism in the direction of state investment and stimulation to bring benefits to the people and the people participate in festival activities, thereby helping to develop sustainable tourism.
“This festival will have a great impact on the implementation of the city's tourism development project until 2025, with a vision to 2030. The number of tourists, especially foreign tourists, from provinces and cities coming to the festival is quite large. In the coming time, the city will continue to invest in infrastructure for Huong Tra eco-village and other tourist destinations in the city.
At the same time, promote and call on travel agencies and tourism businesses to invest in order to fully exploit the tourism potential and advantages of Tam Ky, striving to make Tam Ky a key tourist destination in the south of the province" - Mr. Lai said.
Tam Ky tourism is oriented towards eco-tourism - resort combined with entertainment, cultural and historical experiences. In recent times, the locality has focused on building and upgrading tourism products such as Tam Thanh sea space (including Tam Thanh community art village, sea square and Ha Thanh beach), Ky Anh tunnel historical relic - Dam river reed bed, national cultural work of the monument of heroic Vietnamese mothers, Huong Tra eco-village, river tourism route from Huong Tra village to Tam Ngoc eco-garden and Phu Ninh lake tourist area. The goal by 2030 is to form a standard tourism service system, making Tam Ky tourism become the southern tourist center of the province.
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