(MPI) – Attending and speaking at the Conference “Vietnamese people prioritize using Vietnamese goods” held on the evening of December 12, 2024, in Da Nang city, Minister of Planning and Investment Nguyen Chi Dung hoped that every citizen would join hands to make Vietnamese goods the number one choice of Vietnamese people, contributing to bringing the country into a new era, an era of development and prosperity.
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| Minister Nguyen Chi Dung speaks at the conference “Vietnamese people prioritize using Vietnamese goods”. Photo: MPI |
Minister Nguyen Chi Dung said that in 2009, the Politburo launched the campaign "Vietnamese people prioritize using Vietnamese goods" to strongly promote patriotism, self-reliance, self-reliance, national pride, build a consumer culture of Vietnamese people and produce many Vietnamese goods with high quality and competitiveness, meeting domestic consumption and export needs.
This is a major policy of the Party and State for every Vietnamese consumer regarding the responsibility to prioritize the use of products, goods and services made by Vietnamese people, thereby creating motivation for Vietnamese enterprises to improve quality, improve technology, and build brands that are competitive enough in both domestic and international markets.
Throughout history, patriotism, national pride and self-respect have always been the guiding lights for the struggle for national liberation and the development of the country. Choosing to consume products made by Vietnamese enterprises and Vietnamese people is a concrete and vivid expression of that spirit in daily life.
According to Minister Nguyen Chi Dung, Vietnamese people prioritizing the use of Vietnamese goods will bring many benefits, of which three basic benefits can be mentioned. First, it contributes to the construction and development of the country's economy . Consuming Vietnamese goods means promoting domestic production, creating jobs for workers and increasing budget revenue. This is the way that each citizen and each business, through their specific actions, directly contributes to the development of the country.
“When we buy products created by Vietnamese businesses, by Vietnamese people, and manufactured in Vietnam, we are contributing to increasing added value in Vietnam, promoting the development of domestic enterprises, and more importantly, contributing to building an independent, self-reliant, and sustainable economy,” said Minister Nguyen Chi Dung.
Each Vietnamese product that is prioritized by Vietnamese people will be a small brick contributing to building a strong enterprise, a sustainable brand, and a prosperous country.
Second, encouraging the spirit of creativity and responsibility of Vietnamese enterprises. Minister Nguyen Chi Dung emphasized that the support of consumers is a great motivation for Vietnamese enterprises to improve technology, improve product quality, thereby creating highly competitive brands, not only meeting domestic demand but also reaching out to the international market.
Third, it contributes to preserving identity, spreading culture, creating and nurturing national pride. Vietnamese goods not only have material value but also contain culture, expressing the identity and qualities of Vietnamese people. Using Vietnamese goods is not only an economic action, but also an action expressing patriotism, solidarity, responsibility to the country and people and enhancing community spirit, a way for us to protect and promote national cultural identity in the context of international integration.
In recent times, many domestic enterprises have grown strongly, expanded their market share and affirmed their position in the market. Brands such as VinFast in the electric vehicle industry, Hoa Phat in the steel industry, Viettel in the telecommunications sector, Vinamilk, TH in the dairy industry, GrowMax in the shrimp industry, ... and many Vietnamese agricultural products have risen to contribute to economic stability and growth, as well as export, forming production chains, value chains and have become national pride, not only serving the domestic market but also being popular in the international market.
According to Minister Nguyen Chi Dung, in the past 5 years, there have been 2 very impressive Vietnamese brands with many efforts, namely Vinfast and GrowMax.
Vinfast, from zero, but with a bold vision, quick adaptability and the steadfast will of the leadership team, has risen to become the number 1 car company in the Vietnamese market after only 5 years of operation, not only conquering the domestic market, but also creating a strong step forward to reach international level.
VinFast’s milestone achievement also reflects a positive change in the perception of Vietnamese consumers. Vietnamese people have confidence and are ready to accept high-tech, environmentally friendly products with internationally competitive quality from domestic enterprises.
Along with that, the birth of the first Vietnamese shrimp feed brand GrowMax in June 2020, along with the affirmation of quality that has been recognized by most shrimp farming customers nationwide and international customers, is a clear proof that Vietnamese enterprises have mastered technology in the entire shrimp industry value chain.
Although it has only been established for nearly 5 years, GrowMax has gathered a strong team of experts and skilled engineers, developed strongly and achieved proud achievements, helping GrowMax surpass 18 other long-standing international brands to rise to the 2nd position nationwide in both output and market share.
Minister Nguyen Chi Dung said that businesses like VinFast and GrowMax have turned pressure into motivation to become more and more perfect. The spirit of perseverance and not giving up in the face of difficulties has helped these brands gradually change consumers' perception, from doubt to trust and pride in a Vietnamese brand, helping to break down prejudices about the level and capacity of Vietnamese people.
“We can proudly say that Vietnamese people always dare to face challenges, are ready to overcome all difficulties and can conquer new heights with their aspirations, showing the world that “if others can do it, Vietnamese enterprises can do it too” and “nothing is impossible”, Minister Nguyen Chi Dung emphasized.
However, we still face many challenges, especially the foreign-oriented mindset that still exists among a large number of consumers. The preference for foreign goods, considering them a symbol of quality and class, has caused many difficulties for Vietnamese goods in expanding their market share right at home.
On the business side, they have not really innovated, created quality products, and have the ability to compete, meeting the increasingly high demands of the domestic market. The problem of counterfeit and fake goods that has not been controlled has also partly affected consumer psychology.
Therefore, to help Vietnamese products dominate the domestic market and reach out to the world market, Minister Nguyen Chi Dung hopes that every Vietnamese person will become a "Vietnamese product ambassador", giving priority to using and promoting Vietnamese products.
Accordingly, on the part of Vietnamese enterprises, please continue to make continuous efforts to enhance competitiveness, improve product quality; invest in technology, innovate to meet the increasing demands of the market, and compete fairly with foreign goods.
Besides, it is necessary to strengthen the connection between businesses and consumers, creating an ecosystem for mutual development and mutual benefit.
Minister Nguyen Chi Dung also expressed his hope that all 28 coastal provinces and cities in Vietnam will form high-quality, highly efficient shrimp farming areas based on high technology, participating deeply in this potential and effective value chain. And he hopes that Growmax will be a pioneering enterprise, leading the way in supporting localities, businesses, and people to realize the goal that by 2030, our country will become the number 1 country in shrimp exports with a value of about 10 billion USD.
Enterprises also need to invest more heavily in distribution channels and product promotion to bring Vietnamese goods closer to consumers, from urban to rural areas, remote areas, and difficult areas; implement policies to reduce costs, support and protect consumer rights.
On the government side, it is necessary to continue to improve the investment and business environment, create favorable conditions in terms of mechanisms and policies to support domestic enterprises to develop sustainably; and as the largest consumer, it is necessary to increase the use of domestic goods when making public procurement.
Minister Nguyen Chi Dung said that "Vietnamese people prioritize using Vietnamese goods" is not a slogan, not just a movement, but increasingly becoming a vivid economic and social reality, a cultural feature, a sense of pride and responsibility of each citizen. Let's work together to make Vietnamese goods the number one choice of Vietnamese people, contributing to bringing the country into a new era, an era of development and prosperity./.
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